When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.
However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts…Continue
Nothing helps you out like experience. Of course that doesn’t do you any good if you don’t have any yet, so how do you know if you’re doing your job correctly when you’re first starting out? Like anything in the writing world, before you put your pen down for the first time, it’s important to look over past examples of what others have done.
The same goes for local press releases. Your predecessors knew (or at least thought they knew) how the town worked and what…Continue
Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.
Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages…Continue