As a local business owner, you may have worried that your brick-and-mortar location would suffer as consumers turn to the internet for their shopping needs. But with a retail marketing makeover, you can harness the power of online shopping trends to convert brick-and-mortar shoppers.
One trend in particular that every business owner should address in their marketing strategy is an increasingly prevalent phenomenon known as “webrooming”. This is when shoppers begin researching and…Continue
If you have a retail business, you probably “know” that mobile search is important and that you should start thinking about targeting mobile customers. After all, mobile adoption rates and usage continue to skyrocket, transforming this once-niche market into something that’s not only mainstream, but for many is their primary way to access the web and interact with the world. To put a number to…Continue
Although many small businesses have created a website and Facebook page that covers the bare minimum, plenty of local businesses are still missing out on opportunities to use their websites to generate qualified leads.
If you have a brick and mortar store, you may have written off online lead generation as the domain of ecommerce sites, but that doesn’t need to be the case. Here are just a few ways that local businesses can use online marketing to reach out to…
Does your company have an editor-in-chief? It doesn’t matter if you don’t work in the media industry—whether you’re running a home decorating store or a magazine, you need someone in your business to play that editor-in-chief role.
The reason I say this is because content has become the cornerstone of online marketing. Approximately 92% of marketers report that they now use content marketing, and at the end of 2013, 58% of B2B marketers and 60% of B2C marketers…