Silviya Dineva
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Helping online businesses unlock their sales potential.

Silviya Dineva's Blog

19 Free eCommerce Calculators

Posted on September 15, 2016 at 7:14am 4 Comments

A List Of eCommerce ROI, Marketing, Email, CLV, SEO, Retention and Growth Calculators

There is a number of online and excel calculators that can help you take a snapshot of your state, to set up reporting or just to let you play around with different scenarios risk-free (without losing any $0).


Email Marketing ROI Calculator | online |…


Re-marketing For Higher Customer Lifetime Value (eCommerce) + Magento Guide

Posted on August 11, 2016 at 7:49am 0 Comments

Remarketing is a technique that is used to re-target people who left your website and did not complete an action (a goal conversion like making a purchase for example).

SEE ALSO: What Is The Difference: Remarketing vs. Retargeting?

Remarketing helps you to engage, activate and re-recover any customer activity…


How To: Customer Lifetime Value in Ecommerce Marketing Planning

Posted on August 9, 2016 at 6:40am 0 Comments

Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for most of you and yet a survey shows that most companies are in “digital denial”, not accepting that it is tools and technologies now to help marketers acquire and retain their customers. Important as it is, one-to-one personalization is a challenge as well, which…


Fight The High Cart Abandonment Rate With These Conversion Optimization Principles

Posted on July 11, 2016 at 9:39am 0 Comments

Maintaining low cart abandonment rates is one of the biggest challenges for online retailer:

  • almost 70% of customer don't check out after they have added items in their cart
  • soon it will amount to more than $30billion in lost revenue (worldwide).

Elena from Marketizator is investigating some actionable trick to lower your cart abandonment rates through conversion tactics she talks about in …


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