There is a number of online and excel calculators that can help you take a snapshot of your state, to set up reporting or just to let you play around with different scenarios risk-free (without losing any $0).
Remarketing is a technique that is used to re-target people who left your website and did not complete an action (a goal conversion like making a purchase for example).
Remarketing helps you to engage, activate and re-recover any customer activity…Continue
Marketers are facing a new era in online retail, combining both technology and customer-centricity. It might not be a new thing for most of you and yet a survey shows that most companies are in “digital denial”, not accepting that it is tools and technologies now to help marketers acquire and retain their customers. Important as it is, one-to-one personalization is a challenge as well, which…Continue
Maintaining low cart abandonment rates is one of the biggest challenges for online retailer:
Elena from Marketizator is investigating some actionable trick to lower your cart abandonment rates through conversion tactics she talks about in …Continue