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I am an MBA student just finishing up the degree. I find a lot of things interesting and tend to blog about them. I have run a jewelry business with my wife in the past. More recently I have started offering small business consulting services.'s Blog

Marketing Basics: Discovering and Satisfying Customer Wants

Posted on December 20, 2011 at 11:16am 1 Comment

Marketing is often confused with promotion.  Look through any online discussion forum where people are asking about marketing and the focus is all on promotion.  How to get their name out there.  SEO.  Leveraging social media.  MLM.  

Promotion is indeed very important, but it's only one small aspect of what marketing really is.  


What is marketing?

In Marketing by Crane, Kerin, Hartley and Rudelius, marketing is defined as "An organizational function and a…


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At 9:52am on December 26, 2011, kevin Walker said…

I like the fact that you showed us the difference between marketing and promoting. Very informative. Thnks


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