Marketing is often confused with promotion. Look through any online discussion forum where people are asking about marketing and the focus is all on promotion. How to get their name out there. SEO. Leveraging social media. MLM.
Promotion is indeed very important, but it's only one small aspect of what marketing really is.
In Marketing by Crane, Kerin, Hartley and Rudelius, marketing is defined as "An organizational function and a…Continue