I had an interesting debate on Linked In recently after I posted my blog ”Some frightening statistics about small business” onto a discussion group. I thought my point was that if more small business owner…Continue
Added by Laura Humphreys on March 31, 2014 at 10:16pm — No Comments
Talking to a client today about how tiring her month had been with a roller coaster of ups and downs and good and bad, I found myself talking to her about my golf recently and how I was enjoying the ups and downs of it all. It occurred to me that business and golf are similar in many ways. Here are just six reasons why owning your own business is like playing golf:
Added by Laura Humphreys on March 30, 2014 at 8:39pm — No Comments
What Training Should I Get if I Want to Work in PR?
by Mickie E Kennedy, founder of eReleases PR Distribution
Working in public relations takes more than good people skills and a bright, shiny smile. There is a lot to learn, so here are some tips on what to focus on.
Added by Mickie Kennedy on March 27, 2014 at 7:19pm — No Comments
My mantra for small business owners is simple: Don’t create a job, build yourself an asset. When you own a business you have the opportunity right there in your hands to build something that can create financial security for you in the future. You are going to work hard anyway, why waste this valuable time just paying yourself to…Continue
Added by Laura Humphreys on March 26, 2014 at 7:25pm — No Comments
Added by Laura Humphreys on March 23, 2014 at 8:06pm — No Comments
Running a business can be hard. There are many things to consider and your finances are going to be one of your main priorities. When it comes to keeping your finances healthy, you need to pay close attention to all the details. Here are some common mistakes that many businesses make which you should be aware of in order to avoid falling in to the same cash flow problems:
Added by Melanie Burgess on March 21, 2014 at 6:32am — No Comments
Why Every SEO Strategy Should include Local Search Marketing:
Online Internet Advertising - Internet Advertising for Local Business
Most Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.
The first concept of internet advertising…
Added by Shepard Morrow on March 18, 2014 at 4:23pm — No Comments
How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people? It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move…Continue
Added by Laura Humphreys on March 11, 2014 at 12:54pm — No Comments
As anyone who has worked with me will tell you, I’m an avid fan of branding. I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business? Does it set the foundation for everything the business stands for? Does it place them instantly a head and shoulders above the competition?
Often times the answer is no…Continue
Added by Laura Humphreys on March 5, 2014 at 5:16pm — No Comments
Guest blog by Mike Brunel.
I am continually asked why my advertisers leave me after a few campaigns. I do not think for one moment that has not happened to you. It has me, several times, and every time it does I…Continue
Added by Laura Humphreys on March 5, 2014 at 5:12pm — No Comments
Many owners of traditional businesses don’t appreciate the connection between internet marketing and offline results. If they don’t offer products or services online, why do they need to focus on their web presence?
But this mindset causes them to miss out on opportunities for growth. There’s no question: online efforts can have a significant impact on the bottom line of every business.
A recent study conducted by Applied Predictive Technologies recently looked at one…Continue
Added by Shepard Morrow on March 4, 2014 at 12:23pm — No Comments
To play with the big boys, you’ve got to look the part. You might be a small business, but if you know that your bedroom start-up has the potential to compete with the industry leaders, then don’t let your current lack of budget, manpower and resources keep you out of the game. Here are a few ways to make yourself look more professional, and show your customers that you’ve got what it takes.
Design a killer website
If you want a professional looking website but can’t…Continue
Added by Peter Boucher on February 28, 2014 at 11:57am — No Comments
Some might think becoming a landlord is an easy way to financial independence – just buy a house or flat, find a tenant and wait for the rent to start rolling in. However, there’s no such thing as easy money – being a landlord takes dedication, commitment and a willingness to respond to problems 24/7. If you’re the sort of person who likes their 9 to 5 job and prefers to relax in the evenings, you…Continue
Added by Peter Boucher on February 27, 2014 at 3:50am — No Comments
I’ve interviewed many wealthy entrepreneurs as part of my mentoring programmes, always seeking to find out what makes them so successful. How do they build businesses that achieve such growth and generate such great financial returns? The number one trait that comes through without exception is their ability to look into the future and see what their business…Continue
Added by Laura Humphreys on February 26, 2014 at 5:02pm — No Comments
If you are serious about selling your business one day, it’s important to have a good idea who might want to buy it. Imagine spending 10 years building a business you intend to sell only to realise you have created something nobody wants to buy. If you build a business with a buyer in mind, you have a much better chance of building something they really…Continue
Added by Laura Humphreys on February 26, 2014 at 4:58pm — No Comments
I believe that the primary cause of these staggering statistics is that too many people go into business for the wrong reasons.
For me, there are only…Continue
Added by Laura Humphreys on February 26, 2014 at 4:49pm — No Comments
To achieve a successful exit, it helps to view your business as a product. A good business person empathises with their customer and understands their reasons for buying your product. You know what need your product fulfils in the market and who will want…Continue
Added by Laura Humphreys on February 26, 2014 at 4:46pm — No Comments
It’s that time of year when you should be working on your business plan for the next financial year. Please, please, please tell me you do a plan each year? You simply cannot succeed in business unless you take it…Continue
Added by Laura Humphreys on February 18, 2014 at 5:07pm — No Comments
The Small Business Administration offers a cornucopia of loans to companies. Two such loans are the 7a General Small Business one and it's near light-speed brother (or sister) called the 7a SBA Express.
In this piece, we'll focus on the General Small Business…Continue
Added by Marc Prosser on February 16, 2014 at 4:40pm — No Comments
There’s more to a price than the price tag might suggest. In fact, it’s not just economics. There’s a psychology behind everything you see. Whether you’re shopping for boots, books, cars or electronics, the result remains the same. Prices take on different meanings to the consumer and the business.
The price really does matter. Even the visual appeal of a price…Continue
Added by Kayla Matthews on February 14, 2014 at 2:35pm — No Comments