All Blog Posts (4,225)

If you can’t be a billionaire why bother? Does every small business owner have to be the next Richard Branson?

I had an interesting debate on Linked In recently after I posted my blog ”Some frightening statistics about small business” onto a discussion group.  I thought my point was that if more small business owner…

Continue

Added by Laura Humphreys on March 31, 2014 at 10:16pm — No Comments

6 reasons why business is like golf

Talking to a client today about how tiring her month had been with a roller coaster of ups and downs and good and bad, I found myself talking to her about my golf recently and how I was enjoying the ups and downs of it all.  It occurred to me that business and golf are similar in many ways. Here are just six reasons why owning your own business is like playing golf:

1.…

Continue

Added by Laura Humphreys on March 30, 2014 at 8:39pm — No Comments

What Training Should I Get if I Want to Work in PR?

What Training Should I Get if I Want to Work in PR?

by Mickie E Kennedy, founder of eReleases PR Distribution

 

Working in public relations takes more than good people skills and a bright, shiny smile. There is a lot to learn, so here are some tips on what to focus on.

 …

Continue

Added by Mickie Kennedy on March 27, 2014 at 7:19pm — No Comments

Have you created a business or a job? 5 tips for turning your small business into a big asset

My mantra for small business owners is simple:  Don’t create a job, build yourself an asset.  When you own a business you have the opportunity right there in your hands to build something that can create financial security for you in the future.  You are going to work hard anyway, why waste this valuable time just paying yourself to…

Continue

Added by Laura Humphreys on March 26, 2014 at 7:25pm — No Comments

Some frightening statistics about small business…

I’m about to share some frightening statistics taken from 2013 census :

  • Out of 469,118 businesses, 439,920 had less than 10 employees
  • That’s 94%! 
  • 74% of these are deemed uninterested in or unsuitable for…
Continue

Added by Laura Humphreys on March 23, 2014 at 8:06pm — No Comments

Financial mistakes to avoid in business

Running a business can be hard. There are many things to consider and your finances are going to be one of your main priorities. When it comes to keeping your finances healthy, you need to pay close attention to all the details. Here are some common mistakes that many businesses make which you should be aware of in order to avoid falling in to the same cash flow problems:

  1. Not considering fixed costs. When pricing items, many business owners failed to consider fixed costs…
Continue

Added by Melanie Burgess on March 21, 2014 at 6:32am — No Comments

Local Search: Internet Advertising for Local Businesses

Why Every SEO Strategy Should include Local Search Marketing:

Online Internet Advertising - Internet Advertising for Local Business



Most Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.



The first concept of internet advertising…

Continue

Added by Shepard Morrow on March 18, 2014 at 4:23pm — No Comments

What’s the best weapon for world domination in business? A brilliantly simple tip…

Guest story with Mike Brunel

How did we take a small Wellington based radio sales consultancy business and turn it into a global success story servicing 400 worldwide markets and selling to 320,000 people?  It all started with a Dictaphone. In the early days we worked out that we could show radio media companies how to move…

Continue

Added by Laura Humphreys on March 11, 2014 at 12:54pm — No Comments

Are you brave enough to have a powerful brand? Find out here…

As anyone who has worked with me will tell you, I’m an avid fan of branding.  I look at a client’s brand and ask myself, does it tell me something exciting, original and impactful about their business?  Does it set the foundation for everything the business stands for?  Does it place them instantly a head and shoulders above the competition?

Often times the answer is no…

Continue

Added by Laura Humphreys on March 5, 2014 at 5:16pm — No Comments

What causes customers to leave you?

Why do customers leave?

Guest blog by Mike Brunel.

I am continually asked why my advertisers leave me after a few campaigns. I do not think for one moment that has not happened to you. It has me, several times, and every time it does I…

Continue

Added by Laura Humphreys on March 5, 2014 at 5:12pm — No Comments

New Study: Online Ads Do Increase Brick-and-Mortar Store Sales

Many owners of traditional businesses don’t appreciate the connection between internet marketing and offline results. If they don’t offer products or services online, why do they need to focus on their web presence?

But this mindset causes them to miss out on opportunities for growth. There’s no question: online efforts can have a significant impact on the bottom line of every business.

A recent study conducted by Applied Predictive Technologies recently looked at one…

Continue

Added by Shepard Morrow on March 4, 2014 at 12:23pm — No Comments

3 Ways to Make a Small Business Look More Professional

To play with the big boys, you’ve got to look the part. You might be a small business, but if you know that your bedroom start-up has the potential to compete with the industry leaders, then don’t let your current lack of budget, manpower and resources keep you out of the game. Here are a few ways to make yourself look more professional, and show your customers that you’ve got what it takes. 

Design a killer website

If you want a professional looking website but can’t…

Continue

Added by Peter Boucher on February 28, 2014 at 11:57am — No Comments

3 Risks of Becoming a Landlord

Some might think becoming a landlord is an easy way to financial independence – just buy a house or flat, find a tenant and wait for the rent to start rolling in. However, there’s no such thing as easy money – being a landlord takes dedication, commitment and a willingness to respond to problems 24/7. If you’re the sort of person who likes their 9 to 5 job and prefers to relax in the evenings, you…

Continue

Added by Peter Boucher on February 27, 2014 at 3:50am — No Comments

Want to create a business success story? Learn to see the future

I’ve interviewed many wealthy entrepreneurs as part of my mentoring programmes, always seeking to find out what makes them so successful.  How do they build businesses that achieve such growth and generate such great financial returns?  The number one trait that comes through without exception is their ability to look into the future and see what their business…

Continue

Added by Laura Humphreys on February 26, 2014 at 5:02pm — No Comments

What’s the number one thing to consider if you ever want to sell your business?

If you are serious about selling your business one day, it’s important to have a good idea who might want to buy it. Imagine spending 10 years building a business you intend to sell only to realise you have created something nobody wants to buy. If you build a business with a buyer in mind, you have a much better chance of building something they really…

Continue

Added by Laura Humphreys on February 26, 2014 at 4:58pm — No Comments

There are only two reasons to be in business. Do you know what they are?

According to Dun & Bradstreet* reports, “Businesses with fewer than 20 employees have a 37% chance of surviving four years and only a 9% chance of surviving 10 years.” 

I believe that the primary cause of these staggering statistics is that too many people go into business for the wrong reasons.

For me, there are only…

Continue

Added by Laura Humphreys on February 26, 2014 at 4:49pm — No Comments

To achieve a successful exit, it helps to view your business as a product…

A successful angel investor friend explained to me the concept of exit strategy like this:

To achieve a successful exit, it helps to view your business as a product. A good business person empathises with their customer and understands their reasons for buying your product. You know what need your product fulfils in the market and who will want…

Continue

Added by Laura Humphreys on February 26, 2014 at 4:46pm — No Comments

If you want to succeed as a small business, start thinking like a big dog.

It’s that time of year when you should be working on your business plan for the next financial year. Please, please, please tell me you do a plan each year?  You simply cannot succeed in business unless you take it…

Continue

Added by Laura Humphreys on February 18, 2014 at 5:07pm — No Comments

The 7a SBA Loan

The Small Business Administration offers a cornucopia of loans to companies. Two such loans are the 7a General Small Business one and it's near light-speed brother (or sister) called the 7a SBA Express.

In this piece, we'll focus on the General Small Business…

Continue

Added by Marc Prosser on February 16, 2014 at 4:40pm — No Comments

The Psychology of eCommerce Price Marketing

 

There’s more to a price than the price tag might suggest. In fact, it’s not just economics. There’s a psychology behind everything you see. Whether you’re shopping for boots, books, cars or electronics, the result remains the same. Prices take on different meanings to the consumer and the business.

The price really does matter. Even the visual appeal of a price…

Continue

Added by Kayla Matthews on February 14, 2014 at 2:35pm — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

About the Small Business Bonfire

The Small Business Bonfire is a social, educational and collaborative community founded in 2011 for entrepreneurs that provides actionable tips and tools through a small business blog, a weekly newsletter and a free online community.

Subscribe to Our Newsletter

Members

© 2019   Created by Alyssa Gregory.   Powered by

Badges  |  Report an Issue  |  Terms of Service