Every smart business owner knows that search engine-optimized blogging is the foundation of good marketing. Content creation increases both your website’s traffic and its worthiness in the eyes of the almighty Google. What most business owners don’t realize, however, is that keeping your blogging platform secure is just as important as blogging itself.
At the moment, roughly half of the top 100 blogs on the Technorati index use…Continue
Added by Rob Stachowski on February 26, 2013 at 12:02pm — No Comments
What are the five most important types of contracts for a small business? The (short) answer to this and every other legal question is: it depends.
The top five contracts for someone in construction might differ than a CPA or a dentist. That said, let's look at some of the more basic agreements that small businesses typically run into.
1. Non-Disclosure Agreement. Also known as “NDA”, this agreement simply binds someone to keep a secret. NDAs can be very useful if…Continue
Added by Veronica Picciafuoco on February 19, 2013 at 12:45pm — No Comments
Web developers and web designers – ah! Is it a classic clash of the computer titans or only a case of mistaken identity? It seems some new business owners have a little trouble separating developers from designers. The only thing connecting the two is that both work on a computer (and who doesn’t…Continue
Added by Ryan Bowman on February 12, 2013 at 9:30pm — No Comments
Before you can understand how content marketing plays a role in the three stages of the B2B buying cycle, it’s important to make sure that you know exactly what content marketing is, and at what stage in the Internet Marketing process it needs to be used.
The simplest definition is that it is content that a business creates and shares in order to promote a service that they…Continue
Added by Shepard Morrow on February 12, 2013 at 3:30pm — No Comments
So your startup is doing well. You’re attracting new business, you’re generating revenue and what began as a five-person operation quartered in your garage is now ready to double in size. And that means one thing – it’s time to look for new office space.
Renting or purchasing new office space is an exciting moment in any business owner’s career. Your business has moved up a tier and you finally have something material to show for it. However, looking for new digs can also be a tricky.…Continue
Added by Kris Williams on February 8, 2013 at 10:39am — No Comments
Reviewing bids from multiple developers? Be sure you’re comparing apples to apples. I recently started a discussion about the differences between fixed-price bids and estimates; but there are other factors to consider when selecting a partner for your web project, and we wanted to touch on some of those as well.
If you want a website for your business, you’ll be faced with a lot of choices like building it yourself, asking a friend…Continue
Added by Kelly Drill on February 6, 2013 at 12:27pm — No Comments