November 2014 Blog Posts (3)

How to Make Your Audience Feel What You Want Them To

Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.

Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages…

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Added by Mickie Kennedy on November 21, 2014 at 7:00pm — No Comments

How Can Technology Help to Improve Your Small Business?

By Bert Seither, Vice President at 1-800Accountant



About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.



From offices to shopping malls to classrooms, we are surrounded by technology all…

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Added by Bert Seither on November 19, 2014 at 5:24pm — No Comments

Web 2.0 : How to Overcome the PR Challenges of Social Media

Feeling down because no one opened that mass-emailed press release? Don’t, the content isn’t the issue -- it’s the delivery system. Today, people are getting their news from a company’s website directly, through a specially designated tab with links to all things social media-related. This honest, engaging, and transparent delivery system is easy to accomplish by following four steps.

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Added by Megan Ritter on November 18, 2014 at 1:28pm — 1 Comment

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