Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.
Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages…Continue
Added by Mickie Kennedy on November 21, 2014 at 7:00pm — No Comments
By Bert Seither, Vice President at 1-800Accountant
About the author: Bert Seither is the Vice President at 1-800Accountant, the nation’s leading accounting and consulting firm for small businesses. Seither has assisted thousands of entrepreneurs to find prosperous paths over the past 10 years.
From offices to shopping malls to classrooms, we are surrounded by technology all…
Added by Bert Seither on November 19, 2014 at 5:24pm — No Comments
Feeling down because no one opened that mass-emailed press release? Don’t, the content isn’t the issue -- it’s the delivery system. Today, people are getting their news from a company’s website directly, through a specially designated tab with links to all things social media-related. This honest, engaging, and transparent delivery system is easy to accomplish by following four steps.