Guerilla marketing is usually popular at small businesses. No wonder: It is a cheap way to promote your business, and it can result in valuable PR if the creative idea is edgy and fun.
In Scandinavia where I do business, guerilla marketing is however seldom used. I think it's a shame because it so challenging to work with and the potential ROI is enormous.
Any case stories ?
Have any of you…
Napa is the perfect location for a beautiful wedding and is the destination for so many couples. I'm fortunate to live and work in such a beautiful place. The Napa Valley is one giant back drop of nature and beauty. I'll post more blog and more photos but in the mean time, please visit my website for more. http://www.tjsalsmanphotography.com…Continue
We all know we should be focusing on our goals on a regular basis, but the start of a new year carries so much hope and possibility that it's the perfect time to refocus and even start with a clean slate. Still...that doesn't mean goal setting is easy.
One of the biggest challenges with goal setting is often finding the time to sit down, without distractions, and envision what you want to happen over the next year. Then, of course, creating a plan for achieving it isn't always a piece…Continue
Titans of technology like Google, Amazon, Apple, and Microsoft are all focusing their resources on providing cloud-based solutions for their customers. Google Apps, Amazon EC2 servers, Apple’s iCloud, and Microsoft Office 365 are all products aimed to change the way businesses use technology.
It makes a lot of sense, because businesses and consumers alike are looking for…Continue
Standing out on the web seems like an impossible feat these days, with new blogs springing up by the minute and everyone and their mother touting new ways to make money online. While there are plenty of steps you can take to stand out and improve your online reputation, there is one area of consideration that is continually overlooked: how you appear offline.
Offline indicators are referenced more often than we think and taking the time to improve them can give you an easy…Continue
Marketing is often confused with promotion. Look through any online discussion forum where people are asking about marketing and the focus is all on promotion. How to get their name out there. SEO. Leveraging social media. MLM.
Promotion is indeed very important, but it's only one small aspect of what marketing really is.
In Marketing by Crane, Kerin, Hartley and Rudelius, marketing is defined as "An organizational function and a…Continue
I've just finished writing a 44-page e-book that provides a comprehensive step-by-step checklist for filing trademark registration applications through the USPTO website. It also includes a wealth of additional information about the trademark selection process, and some other stuff you need to know before filing for trademark registration.
Check it out, it's free from TrademarkIntel: …Continue
Added by Jeff Fabian on December 18, 2011 at 8:53am — No Comments
Fridays are reserved for guest posts on my blog, Suess's Pieces, and today is no exception. Today Becky Green Aaronson, a freelance writer from Santa Barbara, offers other writers and authors tips on building a successful platform through blogging and social media.
The great thing is that what applies to authors in…Continue
This past year has been an excellent one, but I am ready to welcome 2012 with open arms.
Before I do, though, I will be doing these five things to close out the year for my business. What things make it on your must-do year-end list?
Read article: 5 Things You Should Do Before Ringing in the New…Continue
Added by Alyssa Gregory on December 14, 2011 at 1:00pm — No Comments
But what about slowing down and giving yourself a chance to adjust your mindset for the New Year so you can start it on the right foot? For me, it all comes down to getting outside myself, setting clear intentions and…Continue
Added by Alyssa Gregory on December 9, 2011 at 4:52am — No Comments
When choosing a brand name for a new business venture or for a new product or service line, there are several important issues that need to be considered. You may “create” the best brand identity of all time, but if someone else already beat you to the punch, it’s not going to do you any good. This article outlines five important tips for adopting a new brand name for your small business.
1. Make Sure It’s Something You Can Protect
The primary reason for…Continue
Added by Jeff Fabian on December 7, 2011 at 11:24am — No Comments
I had a frustrating small business experience this week that I thought might be a great opportunity for discussion here--or at the very least a reminder to us all to pay a little closer to attention to our customers during this busy season. I'd love to hear back from the group if you have opinions about how this scenario played out.
I'm on the second day of my 12 Ways to Give series over at Suess's Pieces, and today's charity puts the spotlight on helping our fellow entrepreneurs facing poverty -- particularly those in developing countries -- through optional lending. Can you guess which charity I'm talking about?…Continue
Added by Emily Suess on December 6, 2011 at 7:30am — No Comments
I am still stumbling around Google+, trying to learn the ins and outs. That's one of the reasons I love this post by Emily Suess on Google+ Hangouts and how you can use them in your business. She lists seven ideas -- easy ideas you can start doing today. I think I see a Bonfire Hangout coming in the near future...
Read post: …Continue
I've started a new series on my blog, Suess's Pieces that will be published over the next 12 days.
In light of the approaching holidays, I'm highlighting ways we can all give back. If you have feedback on any of the charities listed in the next couple of weeks, please leave your comments. Also, on the final day, I'll be asking readers to share their favorite…Continue
To all my friends at the Bonfire,
Thank you all for the inspiration and advice in getting started with my business! I still have a long way to go, but I know I'll get there, thanks to the Bonfire - and you!
It's time to start shopping, and if you're like me, that thought may give you a headache. Well, I wanted to make it as painless as possible for you this year, so I compiled a long list of business gift ideas to get you started.
Here are 101 gift ideas for clients, employees, or anyone involved in business. I included a little bit of everything from tech toys, to office furniture, to business books, to low-budget items, and even a few luxury items. Happy shopping!
Added by Alyssa Gregory on December 1, 2011 at 10:30am — No Comments