All Blog Posts (2,786)

Developing an Explosive Content Marketing Campaign

There comes a time in a business’s lifespan where it must branch out into the world of online marketing, and as technology become increasingly relevant, this time is appearing much more early within the life of the company. While this is not a bad thing, many businesses are missing out on…


Added by Taylor Tomita on October 8, 2015 at 9:30am — No Comments

A Corporate Christmas Party – Can you afford not to have one?

Whether you love or loathe the festive season, for many the corporate Christmas party is one of the biggest social events on the company calendar, even if you are just a small business. However, with many businesses looking to cut costs in a tough financial climate, the office Christmas party may be seen as an unnecessary extravagance by some management teams.  Before axing the idea…


Added by Chloe Hashemi on October 8, 2015 at 8:23am — No Comments

Small Business Saturday is a Boost to Start-Up Business

Have you ever heard about Small Business Saturday?

I am sure if you live in the USA, this is not new to you. Well for those not familiar with Small Business Saturday, this is shopping holiday held annually in the United States of America. The Idea behind Small Business Saturday is to promote local shopping among the Americans and give the start-up businesses an opportunity to market their products. The shopping holiday aims to promote the local entrepreneur by…


Added by Shipra Mittal on October 6, 2015 at 5:08pm — No Comments

Running An e-commerce Website on a Budget

Between web-hosting, security and the many other expenses that must be put into an e-commerce website, many of these startups run into financial burdens that can cripple or even kill the website entirely. The risk of these setbacks sends many aspiring store owners fleeing at the first site of failure without exploring the alternate opportunities available for these sites. Thankfully, there are many low-budget opportunities for e-commerce websites to succeed on the web today.…


Added by Taylor Anderson on September 26, 2015 at 5:08pm — No Comments

Importance of Good Ecommerce Store for Your Business

It is obvious now that the world is moving rapidly into the digital realm. The area of business is not excluded from this path. A research done by Coleman Parks found that 21-40% of business’ incomes are a direct result of ecommerce and that number will probably grow even more in the next couple of years. Ecommerce is also a cheaper option than traditional brick and mortar store and it can save time for both you and your customers. For an entrepreneur striving to retain a competitive edge,…


Added by Nate Vickery on September 25, 2015 at 5:52am — No Comments

Utilising the Power of Classic Marketing for Your Small Business

Working on growing your business to become big and successful will require a bit of know-how, and of course some good old marketing to attract more customers. However, you will have to look into different approaches you can have, and go with the ones you can afford.

Let people talk about your business

Instead of spending a lot of money on advertising, it is best to let your customers do it for…


Added by Marcus Jensen on September 24, 2015 at 3:46am — No Comments

How to Improve Your Website Engagement With Quality Photography

Images are not used only to fill in the empty space on a website. They help making the whole website look better. Just entering the website and reading the text is something people no longer do. They want to experience the whole page. They want something interesting, something that will easily grab their attention.

Quality photography is exactly this. Not only that you can find photos that are connected to the content of your website, but you can also find high…


Added by Neil Adams on September 22, 2015 at 6:14am — No Comments

8 principles of brand building every business owner must know

Ok here comes another rant.  Something else I feel PASSIONATE enough to SHOUT ABOUT IT. Today’s outpouring is about your brand… and why if you seriously want to grow, you must take this subject very seriously indeed.

I do believe the power of a company’s brand is the single most misunderstood and…


Added by Laura Humphreys on August 30, 2015 at 9:18pm — No Comments

Why Add Live Chat Software to your Ecommerce Website

It is no secret today that the Internet has emerged as the world’s largest marketplace with millions of products being bought and sold each hour across geographical boundaries. Online sales constantly continue to inch northward. Worldwide business-to-consumer (B2C) ecommerce sales have indeed increased by about 20.1% in 2014 to touch $1.5 trillion, according to a research study conducted by eMarketer. Unparalleled ecommerce sales has paved the way for a need for unmatched customer support…


Added by live support on August 27, 2015 at 2:38am — No Comments

Expenditures Reduction Through Outsourcing

Companies go to great lengths to replace office printed materials with digital files. Still, most enterprises rely on printed documents as a fail-safe alternative to digital archives, even though printing takes up to 3% of a company’s revenue. The solution is to give printing the same level of importance as the IT department, and to develop strategies that will increase employees’ productivity, protect sensitive data and support environmental efforts. One of…


Added by Marcus Jensen on August 23, 2015 at 3:12pm — No Comments

6 Common Mistakes To Avoid For A Proper Tax Management

Being an entrepreneur, one of the utmost aspects which you consider is the related profit of the business. Isn’t it? Of course, hard work along with accurate decisions instigates the much needed success for the businesses.

However, this is just one sided facet. There are various factors which when…


Added by Morna Collins on August 3, 2015 at 12:52am — 1 Comment

How to integrate Live Support on Your Website

Not too long ago, there was a time when modifying either a web page or an entire website for that matter required the intervention of programmers, developers and coders who remained constantly preoccupied juggling multiple deadlines. The steps were many and the procedures were complex. Web technologies have become so user centric today that individuals with virtually no technical backgrounds can not only build websites using content management systems (CMS) but also maintain these websites…


Added by live support on July 29, 2015 at 7:23am — No Comments

How To Keep A Customer Complaint Log - And Why!

Whether you manage a large company or are a sole trader, your customer complaints are invaluable.  No business is perfect and errors are a learning experience – believe me, I’m learning.   By documenting your customer complaints you will turn negative into positive, resulting in a more profitable business.

The negative value of customer complaints

• Complaints cost you money via credits and lost sales

• Complaints cost you time in resolution

• Complaints not dealt with to…


Added by Justine Parsons on July 28, 2015 at 11:30am — No Comments

The darker side of business ownership …

I don’t have time to write this blog.  But I can’t sit at my desk in integrity and not write it. Because I’ve owned a number of businesses and I have been to the dark side.  And when my mission is to set business owners free, I can’t ignore the blackhole that seems to engulf certain entrepreneurial…


Added by Laura Humphreys on July 22, 2015 at 9:43pm — 1 Comment

Learn From My (Social Media) Mistakes

I’ve been active on social media nearly as long as I’ve been a virtual assistant and boy oh boy, I’ve made my fair share of social media mistakes.  So this week, rather than be positive and tell you what you should do, I’m going to give you a bit of a reality hit and tell you my top social media mistakes.  So you don’t make them!

Here goes:

Not double checking posts and updates for spelling and grammar.

You’re on your phone and rushing to post your update before your…


Added by Justine Parsons on July 14, 2015 at 9:05pm — No Comments

Do Your Documents Do Your Business Justice?

One of my coaching clients called this week with a project we do time and time again.  Document Makeover.  Over the years she has accumulated a number of templates, forms and documents which she uses with her clients and as is so common, as her library has grown, so too have the inconsistencies.  Our project was to ‘make my docs professional, reflect what I do and appeal to my clients’.

Our process for this project was simple, and one you can easily follow for your own document…


Added by Justine Parsons on July 14, 2015 at 10:30am — No Comments

Retail Marketing Makeover: Embrace the Webrooming Trend to Increase Retail Sales

As a local business owner, you may have worried that your brick-and-mortar location would suffer as consumers turn to the internet for their shopping needs. But with a retail marketing makeover, you can harness the power of online shopping trends to convert brick-and-mortar shoppers.

One trend in particular that every business owner should address in their marketing strategy is an increasingly prevalent phenomenon known as “webrooming”. This is when shoppers begin researching and…


Added by Shepard Morrow on July 10, 2015 at 8:00am — No Comments

How long does it take for inbound marketing to start paying off?

There is a lot of buzz lately regarding inbound marketing and its effects which outpass the much slower economic rebound of traditional marketing. Consequently, many businesses and companies are considering this type of promotional plan, but they still wonder how much they will have to spend…


Added by George Anthony on July 9, 2015 at 6:57am — 2 Comments

3 Ways Displaced Employees can Maximize Group Career Counseling

Rafael, 37, was a laid off IT Network Manager for a small company. Like many of his colleagues, he was entitled to outplacement services and group career counseling.

But he was bitter, confused and panicky. Understandably so, considering the bad news he received. 

On the day of the counseling session, Rafael felt the unwelcome change in his morning routine. He was supposed to be getting ready for work. Instead, he’s on his way to a ‘woo-woo’ AA type therapy…


Added by Michelle Riklan on July 3, 2015 at 10:31am — No Comments

All Tasks Are Not Created Equal (How to Prioritise Your Task List)

I started working with a new client this week, helping him manage his emails and calendar.  Like most clients, his days are full on and he’d been talking to a colleague who has a VA.  Now he does!  So while I can give him back some hours now he’s not having to respond to all emails, he still has a list of tasks much bigger than his available hours.

Below is the strategy we’ve worked out to help him to achieve more out of his day with the help of some prioritising.  And with…


Added by Justine Parsons on July 1, 2015 at 4:21am — No Comments

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