All Blog Posts (3,669)

Use Internet Research to Predict the Future of Your Business

From my experience as an SEO and business consultant, search results are typically several months ahead of sales trends, meaning that they can affectively predict the near future of sales.

Why does this happen? It makes complete sense if you think about it for a second. When you buy something substantial, most of the time you don’t just do it on a…


Added by Shepard Morrow on January 19, 2013 at 1:23pm — No Comments

How Co-working Can Be a Great Option for Your Small Business

If you’re an entrepreneur either looking to move into your first office or simply looking for a change of scenery, co-working spaces can be a fantastic option for you. They are often a little more expensive than renting an office in the traditional manner, but there are a number of reasons why they can be a great office space option for your small business. Peter Ames of Office Genie, a UK marketplace for desk and office space, picks four of the best.

Space is often available right…


Added by Peter Ames on January 16, 2013 at 8:30am — No Comments

Would Someone Invest in Your Business?

I’m currently looking at my investment portfolio and deciding how much of my wealth I want tied up in businesses… my own and others.  Investing in business is a high risk strategy as so much depends on the people running the business and their understanding of what business really is.  I’m always on my soap box about small business owner operators needing to grasp the basics of what makes their business valuable.  I know what I think, but I wanted to see if other business experts think the…


Added by Laura Humphreys on January 14, 2013 at 10:00am — No Comments

How to Revive a Failing Family Business with Internet Marketing

If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came from providing a high level of service and advertising locally via the Yellow Pages and through word of mouth courtesy of your long term clientele.

Unfortunately, we live in a world where change is happening faster and faster, and lots of small family businesses are getting left behind and…


Added by Shepard Morrow on January 11, 2013 at 3:25pm — No Comments

My 4 Basic Tenets of Employee Motivation

If you want your startup to succeed, you’re going to have to motivate your employees. It’s one of the basic tenets of business.  There are several schools of thought on how best to do this.  What I’ve learned from growing companies like, though, is that it doesn’t matter what you do to motivate your employees as long as you follow four basic rules.


1)      Offer Feedback.  As a startup CEO,…


Added by Lance Trebesch on January 11, 2013 at 2:30pm — No Comments

3 Steps I Took to Starting a Side Business

Refurbishing old furniture has always been a passion shared between my husband and I. Recently we decided to turn our full-time hobby into a side business for me to run while my husband works his day job. It made a lot of sense – we owned our own workspace and tools and could afford to spend a little on advertising. However, since neither of us has ever even operated a lemonade stand before, let alone a legitimate business, it was still a bit scary.

Thankfully, by doing a lot of…


Added by Lucy Clark on January 9, 2013 at 12:00pm — No Comments

What It Takes To Be Great

To be great doesn’t happen alone.  Sometimes it’s a great spouse, sometimes it’s a great business partner, but all too often these days it is thanks to an exceptional VA.  What’s a VA you may be asking.  A virtual assistant can help you go from surviving and striving to arriving and excelling. The tasks that  a VA can help you with are vast and finding the right one can feel like a dating game.  The beautiful thing is that once you find someone who shares your vision, it can be the fuel that…


Added by Brandi Caskey on January 7, 2013 at 10:32pm — No Comments

Price vs. Value: Understanding Estimates for Development Work

Want to build a custom web app? Looking to create a website for your business? Cost will be an important consideration, and you’ll probably request bids from two or more firms. But before you sign on the dotted line, be sure you understand a) the risks behind the prices quoted; and b) how those risks might affect the outcome and cost of your project.

Most web design and development firms present quotes (or proposals) in one of two ways: as a fixed bid or an estimate. Here’s what you…


Added by Kelly Drill on January 7, 2013 at 1:40pm — No Comments

Starting Your Own Business

Why do people get into business for themselves?  When I present to business groups I often ask people why they decided to start a business.  The answers are always the same.  To be my own boss/to be free to choose how I work/I’m good at what I do… so why should I line someone else’s pockets/I’ve got a great idea, I know it will work…

The reality of owning your own business is that it is hard work, it is high risk, it takes its toll on your time, your pocket and your energy.  In the…


Added by Laura Humphreys on January 6, 2013 at 6:00pm — No Comments

Are You Missing Out on Customers? Why You Need a Mobile Site

Considering a mobile site for your business? You probably should. Internet users are increasingly accessing the Web via mobile devices. In the five short years since the iPhone hit the market, more than half of US consumers have purchased a smartphone. Of those smartphone owners, the vast majority regularly use their phones to access the Internet. Having a mobile site allows you to serve the needs of both mobile and desktop users while…


Added by Kelly Drill on January 3, 2013 at 1:09pm — No Comments

What is a Joint Venture and Why Should I Do One?

A joint venture is the collaboration of 2 or more business owners for the purpose of gaining wider exposure to their target market.  Think about it – you have a following of people, your community, your list – call it what you will.  Collaborating with other entrepreneurs who also have lists, who might be interested in your services, and vice-versa, makes for a win-win situation.

There are many ways to conduct a joint venture but the easiest way is to organize a Giveaway Event.  Reach…


Added by Brandi Caskey on January 3, 2013 at 1:07pm — No Comments

Give Your VA Room to Succeed

When you find a virtual assistant, the next step is to empower that person to reach their full potential. If you want to see them accomplish the most for your company, you won’t rein them in — you’ll set them free by following these suggestions.

Tell them your goals, make them part of your team

If you want them to manage your social media accounts, good. Tell them your expectations and how often you’d like to see posts. If you want them to do administrative work,…


Added by Brandi Caskey on January 3, 2013 at 1:06pm — No Comments

How To Create a Business Card that Gets You Clients

Business cards are underestimated as a marketing tool, yet it’s one of the things that we use most often in promoting our businesses. Your business card should be given careful consideration; something that someone will look at and get a very good idea not only of what you do, but what you can do for them.

So often we treat our business cards as only a way to hand out our phone number and , but that’s really a missed opportunity, and not the best use of your marketing dollars. You’ve…


Added by Hunter Phoenix on January 3, 2013 at 1:00pm — No Comments

Game, Set and Match: Lessons in Business from Tennis

My lovely client Bridgette (from Village PR in Tauranga) told me the funniest story about a tennis game she played in Fiji recently.  The parallels to and lessons about business were clearly apparent to us both so I just have to share it…

Bridgette it turns out is a bit of a gun tennis player, or at least she was in her youth, having played for Otago Under 12s.  She…


Added by Laura Humphreys on January 1, 2013 at 9:00pm — No Comments

A Simple Explanation of Mobile Marketing

Added by Doug Macdonald on December 31, 2012 at 9:00pm — No Comments

My Top 6 Secrets for Shameless Self-Promotion

For most creative types and spiritual entrepreneurs, “sell” is the really dirty four-letter word. Nobody wants to do it, talk about it or even think about it! But without a little self-promotion, you, your services and your talents end up becoming the best-kept-secret in the biz! So how do you get in front of people and tout your brilliance without feeling pushy, arrogant, or salesy?

To help you with this I’m sharing my top 6 Secrets for Truly Shameless…


Added by Hunter Phoenix on December 31, 2012 at 12:21pm — No Comments


Recently several of my clients have come to me for assistance in converting their documents to a pdf format. Pdf documents (Portable Document Format) are the most widely recognized and secure form of electronic documents for reliable storage, sharing and distribution.  You’ll be pleased to know that it’s simple to create and manage pdf documents without any expensive…


Added by Carol M. Aldridge on December 31, 2012 at 12:00pm — No Comments

Money Power & You


Money. It’s never a neutral topic, whether you have a lot of it, or a little. Whether you have healthy , or are heavily in debt, money, in our society holds an emotional charge. The reason isn’t really money itself, it’s what it means to the quality of our lives. As the saying goes, “money can’t buy you love”,…


Added by Hunter Phoenix on December 27, 2012 at 2:13pm — 1 Comment

An Advisory Board Can Help You Take Your Business To The Next Level

As a solopreneur there are limits to how far you can take your business in its growth cycle. If you are seeking bigger things, you'll want to create an advisory board of professionals who can help you grow to the next level. Here are three quick tips to help you get that set…


Added by Denise OBerry on December 26, 2012 at 8:00am — No Comments

How Healthy Is Your Worry Factor?

I remember a conversation I had with my friend Melissa Clark Reynolds many years ago.  She probably won’t even remember it.  We were standing in the changing room of the local swimming pool centre at the time.  Melissa had just sold her first business to Southern Cross and I was still mid way into the building of my advertising agency, a long time before I became a business…


Added by Laura Humphreys on December 25, 2012 at 4:00am — No Comments

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