Seas, mountains, and boundaries are never enough to separate people, no matter the distance between them. Whether you’re working overseas, spending your vacation in a far off land, or just taking a trip out of town, you will need to connect with those near and dear to you once you reach your destination.
While technology and the internet have made it possible to communicate with people all over the globe with nothing more than a click of a button, businesses and companies have come up…Continue
Added by Alex Neagu on November 10, 2015 at 5:02am — No Comments
If you run a business, then you have likely been looking at all of your options when it comes to purchasing business insurance. There are so many different choices out there that it can make it quite difficult for you to know who to go with. That being said, what can you do in order to make sure that you get the best insurance? What sorts of things should you be looking for? Here are a few tips that you can consider during your search.
- Talk to other business owners to…Continue
Added by Robin Kan on November 4, 2015 at 8:24am — No Comments
If you’ve never cross-trained your sales and marketing teams, this is a great place to start.
Cross-trained employees who have a working knowledge of different roles and responsibilities are more in sync and tend to reach goals faster. This method is especially important for sales and marketing, which are notoriously tough to align.
Sales teams ignore as much as 80% of marketing leads, according to recent…Continue
Added by Chris Lucas on November 2, 2015 at 3:00pm — No Comments
Social media is probably the biggest revolution in industrial since the industrial revolution. Never before has it been so easy to connect with such a wide range of people at the click of a button! It is now possible to communicate instantly with customers and potential customers anywhere in the world.
The development of social media has also opened up many new possibilities in respect of marketing and product testing. The traditional methods of TV, radio, billboards and even…
Added by Robin Kan on November 2, 2015 at 10:00am — No Comments
With texting and emails and less and less personal contact, some of the human touch seems to have been lost. And that can be a crucial difference in how you communicate and address issues that help you as a leader and drive your company’s success.
The New York Times runs a column called “The Corner Office,” every Sunday in their Business Section, where they interview executives across industries, from entrepreneurial to Fortune 500 companies. Recently they interviewed…Continue
Added by Lonnie Sciambi on November 2, 2015 at 7:43am — No Comments
There are lots of ways to connect with target audiences. The challenge is how to create connections that drive conversions in a cost-effective way. This task can be especially daunting for entrepreneurs…Continue
Added by Brian Sutter on October 30, 2015 at 2:12pm — No Comments
Small businesses tend to think of their telephones as a utility that is necessary, but somewhat of a depreciating asset. While some look at a handset as an antiquated piece of technology, the desk staple is more than a paperweight and can actually work as a revenue-generating tool.
By continuing to rely on traditional analog phone systems for service, SMBs are missing out on the efficiency and revenue-generating capabilities offered by integrated…Continue
Added by Cameron Weeks on October 30, 2015 at 11:09am — No Comments
Being good in marketing nowadays means that you have to adjust to the changing rules which govern the Internet, otherwise you might fall back and it is hard climbing back from a chasm. Being a strong part of modern marketing strategies, social media networks are indispensable tools to use as a viable marketing tool.
Lowering Your Marketing…Continue
Added by Marcus Jensen on October 23, 2015 at 5:24am — No Comments
Henry Ford did not invent the automobile. He figured out how to mass produce them by adapting the assembly line, which was actually invented by Eli Whitney to manufacture muskets. Prior to Whitney, muskets were made one at a time by a craftsman’s hand. Whitney invented the assembly line and built muskets with standardized and interchangeable…Continue
For a real businessman there is nothing more important than equipping your office adequately. Proper equipment can easily utilize the way your office works and significantly increase productivity. However, you have to bear in mind that in the 21st century equipment is more virtual than material. What this means is that today when equipping your office, it is an imperative that you find the right apps. As always, when in doubt, Google comes to the rescue.…Continue
Added by Marcus Jensen on October 19, 2015 at 4:31am — No Comments
It is just not enough to just have a run-of-the-mill website for your business any more. Your business website needs to add value to the services and products you have to offer, and showcase your brand and company ethics properly.
If you want to be taken seriously as a business, you have to be credibility online. Fact.
If you are the most efficient and…Continue
Added by Chloe Hashemi on October 15, 2015 at 11:40am — No Comments
It’s a well known thought that it usually takes an increased amount of revenue and resources for businesses to acquire new customers compared to retaining their existing customers.
With that said though, if your business is actively using pay-per-click platforms like Google Adwords and Bing to find those new customers,…Continue
Added by Anthony D Myers on October 12, 2015 at 9:00pm — No Comments
There comes a time in a business’s lifespan where it must branch out into the world of online marketing, and as technology become increasingly relevant, this time is appearing much more early within the life of the company. While this is not a bad thing, many businesses are missing out on a large amount of potential. Content marketing.
What is content…Continue
Added by Taylor Tomita on October 8, 2015 at 9:30am — No Comments
Whether you love or loathe the festive season, for many the corporate Christmas party is one of the biggest social events on the company calendar, even if you are just a small business. However, with many businesses looking to cut costs in a tough financial climate, the office Christmas party may be seen as an unnecessary extravagance by some management teams. Before axing the idea…Continue
Added by Chloe Hashemi on October 8, 2015 at 8:23am — No Comments
Have you ever heard about Small Business Saturday?
I am sure if you live in the USA, this is not new to you. Well for those not familiar with Small Business Saturday, this is shopping holiday held annually in the United States of America. The Idea behind Small Business Saturday is to promote local shopping among the Americans and give the start-up businesses an opportunity to market their products. The shopping holiday aims to promote the local entrepreneur by…
Added by Shipra Mittal on October 6, 2015 at 5:08pm — No Comments
Between web-hosting, security and the many other expenses that must be put into an e-commerce website, many of these startups run into financial burdens that can cripple or even kill the website entirely. The risk of these setbacks sends many aspiring store owners fleeing at the first site of failure without exploring the alternate opportunities available for these sites. Thankfully, there are many low-budget opportunities for e-commerce websites to succeed on the web today.…Continue
Added by Taylor Anderson on September 26, 2015 at 5:08pm — No Comments
It is obvious now that the world is moving rapidly into the digital realm. The area of business is not excluded from this path. A research done by Coleman Parks found that 21-40% of business’ incomes are a direct result of ecommerce and that number will probably grow even more in the next couple of years. Ecommerce is also a cheaper option than traditional brick and mortar store and it can save time for both you and your customers. For an entrepreneur striving to retain a competitive edge,…Continue
Added by Nate Vickery on September 25, 2015 at 5:52am — No Comments
Working on growing your business to become big and successful will require a bit of know-how, and of course some good old marketing to attract more customers. However, you will have to look into different approaches you can have, and go with the ones you can afford.
Let people talk about your business
Instead of spending a lot of money on advertising, it is best to let your customers do it for…Continue
Added by Marcus Jensen on September 24, 2015 at 3:46am — No Comments
Images are not used only to fill in the empty space on a website. They help making the whole website look better. Just entering the website and reading the text is something people no longer do. They want to experience the whole page. They want something interesting, something that will easily grab their attention.
Quality photography is exactly this. Not only that you can find photos that are connected to the content of your website, but you can also find high…Continue
Added by Neil Adams on September 22, 2015 at 6:14am — No Comments
Ok here comes another rant. Something else I feel PASSIONATE enough to SHOUT ABOUT IT. Today’s outpouring is about your brand… and why if you seriously want to grow, you must take this subject very seriously indeed.
I do believe the power of a company’s brand is the single most misunderstood and under appreciated aspect of doing business.
I also believe…Continue
Added by Laura Humphreys on August 30, 2015 at 9:18pm — No Comments