Image memes may be a passing fad, but they've been hot long enough for marketers to consider taking advantage of their popularity. Not sure what a meme is? Read this: http://www.qualitylogoproducts.com/blog/7-things-marketers-should-know-memes-faq/
How do you make use of a Web phenomenon…Continue
Over the past two years I have interviewed over forty successful entrepreneurs. My criteria for an interview subject is that they must have built and sold at least one successful business. Many of them have been serial entrepreneurs – having created more than one business and learned many lessons along the way.
As I’ve talked to these people it has become apparent that they all share certain traits that ultimately lead to their success. If you want to succeed at your business (of…Continue
Added by Laura Humphreys on June 5, 2013 at 7:30am — No Comments
Running and growing a small business is pretty fun. Paying taxes for that business is not. Thankfully, accounting software can help make the process a little less painful by tracking your accounts payable and receivable, your payroll, your inventory and all of your banking activity for you. However, with so many different types of software available on the market, it can be difficult to choose which accounting platform is best for your business. To help you make an informed decision, here’s…Continue
Signs.com is kicking off their Business Hours Giveaway today. The giveaway is eligible to the first 5000 business owners that claim a free window decal for store hours. Signs.com works with many small businesses and is trying to give back as well as help small businesses in the tough economic climate that still exists in many parts of the United States.
Full details can be found in the press release found…Continue
Added by Dustin Heap on May 28, 2013 at 11:35am — No Comments
Expanding your business and growing in to new sectors can be a difficult task. In the era of climate control concern, re-thinking your environmental policy can result in growth into new, previously unexplored and untapped areas. For example, getting your business an environmental management system like an ISO 14001 accreditation can help you reduce your environmental impact. ISO 14001 does not discriminate between industries and sectors and is…Continue
Added by Ruth Barton on May 17, 2013 at 10:25am — No Comments
So your small business is thriving. You’ve doubled your number of employees in one year, you’ve opened up three new brick-and-mortar locations and your online store is doing better than ever. You’re ready to take things to the next level, and now you find yourself asking that all-important question – to incorporate or not to incorporate?
Incorporating a business can be a good idea for some entrepreneurs, but it certainly has its drawbacks as well. Consequently, it’s important that…Continue
Added by Rob Stachowski on May 15, 2013 at 11:09am — No Comments
When I interviewed 2012 Young Entrepreneur of the Year Sam Hazledene, I asked him about his strategy for growth. This is the guy who built the largest medical recruitment company in Australasia from scratch in a few short years. He told me that he’d grown organically, starting out with just himself and his wife travelling the country trying to convince hospitals to use…Continue
Added by Laura Humphreys on May 13, 2013 at 5:47pm — No Comments
One day a gentleman visited his good friend who owned a busy advertising company. It had been months since he visited his friend's office.…Continue
Added by Anne Sedler on May 9, 2013 at 12:52pm — No Comments
Here is another extract from Liber8 Your Business, the soon to be released must have hand book for every small business owner. In this chapter I talk about the importance of being a visionary, starting with a concept called ‘The soccer game of life”…
“Earlier in the book I talked about successful people having an ability to see their success ahead of them – and…Continue
Added by Laura Humphreys on May 8, 2013 at 7:22am — No Comments
“What is the best money I can spend in marketing to grow my business?” Without a doubt, this is the question I’m most frequently asked by small business owners. It may seem like a question that is promptly followed by an “it depends” type of answer, however, it’s actually quite easy to pinpoint one tool that is relatively inexpensive, delivers a high ROI and, sadly, is not commonly found in a small businesses’ toolbox. It’s a marketing strategy.…Continue
Added by CCS Innovations, LLC on May 2, 2013 at 5:52pm — No Comments
For any location-based business, such as a restaurant or retail store, the key is foot traffic. You need to get people in the door to make sales.
But how do you reach customers? Who are they? And where are they located?
Technology has made the process of researching local restaurants or retail stores easier than ever for your potential customers. Building a customer profile is no longer something only major national brands can afford. Any business – whether a regional chain, a…Continue
Added by Shepard Morrow on May 2, 2013 at 1:30pm — No Comments
There is this misconception floating around that marketing a business online is hard- hard to figure out, hard to do, and hard to maintain. If the business involves off-line services or is a brick and mortar entity, then these misconceptions may be magnified by the power of ten. It's a fact that many small businesses seem to be avoiding Internet marketing, and…Continue
Added by Susan Brown on April 29, 2013 at 6:30pm — No Comments
So the book is written… yes, it’s finished and off to proof reading next week. Yipee! One year and two months in the making. That’s approximately three hundred 5 am starts, 70,000 words and a heck of a lot of late nights. It ain’t no breeze this book writing thing. But it’s done, my editor is happy (so far) and it moves onto the next stage.
Now we are…Continue
Added by Laura Humphreys on April 28, 2013 at 5:25pm — No Comments
Recently I interviewed Shane Bradley – former owner of GrabOne and founder of new online retailer pet.co.nz. Shane’s top tip for small business owners was this: “if you’re not making mistakes, you’re not trying hard enough”. He told me about his first business, which went under due to bad debts. It was humiliating and humbling he said. To go from being a big shot to a big nobody…Continue
Added by Laura Humphreys on April 25, 2013 at 5:01pm — No Comments
For the past few years BlackBerry has become a punchline in the wireless world. As new and advanced smartphones started to hit the market, BlackBerry continued with business as usual, creating more phones with the same old system. Two years ago, about two years too late, it finally committed to updating its operating system. It wasn't until January of this year that we…Continue
Added by Joe Pawlikowski on April 25, 2013 at 1:41pm — No Comments
As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key.
Maybe you’ve already seen inklings of the potential through running a PPC campaign or starting a company e-newsletter. Or perhaps you’ve just started dabbling in internet marketing by assigning certain tasks to existing employees – someone in sales writing a blog now and then, or a tech-savvy receptionist running your social…
Added by Shepard Morrow on March 28, 2013 at 5:43pm — No Comments
A smart phone is a small business owner’s best friend. It’s your lifeline to the business world, your office away from home and if used correctly, it can help you with every aspect of your job – from balancing your budget to managing your website’s back end. To get the most utility from your smart phone, though, you need to use the right apps. And while some developers offer costly, comprehensive app “suites” specifically designed for small business, such as…Continue
Prospects and Customers are more accessible than ever, when we get them to engage with a brand. Engagement in a digital environment leaves a data trail, as searchers interact with our content. As Marketing professionals, we have access to more data about customers than ever before as we build out a content strategy to attract and retain clients.
For many, marketing activities are still a rear-view mirror activity. Research can take weeks or months, and…
Added by Shepard Morrow on March 19, 2013 at 12:41pm — No Comments
So your business has been growing, and now you’re on your way to attending your very first conference. Well, let me be the first to congratulate you. Attending conferences is a great way for small business owners to take their companies to the next level. You can get tips from industry pros, expand your network of contacts and even add a name or two to your client list.
However, conferences don’t last forever. You’ve only got a day or two to make “the magic happen,” so to speak, and…Continue
Added by Rob Stachowski on March 13, 2013 at 12:30pm — No Comments
Starting a small business is hard, but growing a small business is even harder. One challenge all fledgling companies face is staying organized. Fall into disorder early, and it can undermine your best efforts for growth. Stay organized, though, and you'll see many paths open up for you and your business.
The web has given us many tools that can help us stay organized in any environment. Here are five that can help your business grow without the entanglements of disorder along the…Continue
Added by Joe Pawlikowski on March 11, 2013 at 4:26pm — No Comments