Featured Blog Posts (1,164)

The role of technology in individual outplacement support

It’s incredible to think that we’re only a generation away from the time when cutting and pasting documents involved actual glue. There’s no doubt about it, tech has transformed our lives — from the way we work to the way we enjoy our leisure time.

Remote working is something we take for granted these days, whether we’re in the home office or on the beach, and it’s now much easier to leverage big data to optimise…

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Added by Kate Keaney on November 12, 2019 at 1:00am — No Comments

Email Marketing Tips to Grow Your Small Business

Email marketing helps businesses connect with their audiences to help promote their brand and increase sales. The purpose of this type of marketing is to acquire new customers, increase sales, enhance customer relationships, and increase awareness about their company or brand. Below we’ve listed the most effective email marketing tips to grow…

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Added by Danielle Foley on November 18, 2019 at 3:27pm — No Comments

A Guide to Logo Designs: 5 Ways to Create a Successful Logo

A logo design is not just a colorful image; it is a symbol that represents your business and brand. A perfectly crafted logo design can establish communication with their potential customers. However, if not done correctly, it can send a wrong message and can harm your business. 

Businesses nowadays are investing vast portions of their budget…

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Added by Julia Jones on November 26, 2019 at 7:10pm — No Comments

Compelling Reasons As To Why Your Business Needs To Harness The Power Of SEO In 2019

The reason why you should focus on SEO is that it will never let you down. SEO should not be avoided at all - at least in 2019 because in the long-run, it could indeed help you in improving the reach of your business profile. 

SEO or…

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Added by Eada Hudes on November 28, 2019 at 4:35am — No Comments

5 Reports Every Small Business Needs to Use

Whether you’re a big or small company, you need to know how far you’ve come and where you’re going. Without real-time data, you can’t make smart decisions for your business. As you know, running a business takes a lot of paperwork already. If you analyze your metrics and information, you learn what exactly is or isn’t working for your company. 

Small business is big business. According to the U.S. Small Business…

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Added by Stephanie Bates on November 28, 2019 at 9:14am — No Comments

How Does Your WordPress Theme Impact SEO Rankings & Ultimate SEO Success

The introduction of the versatile Content Management Systems like WordPress has brought about a radical change in the world of the Internet with almost five to ten websites being developed every single second. During the earlier days, websites could be created only by trained and qualified professionals but today anybody could come up with a fabulously functional website within a few minutes. He may or may not possess any coding knowledge or experience. WordPress website themes could impact…

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Added by Harris Scott on December 2, 2019 at 1:54am — No Comments

5 Most Important SEO Trends For 2020

SEO trends are dynamic and keep changing every year. What worked in 2019, may not necessarily work in 2020 as the digital marketing ecosystem is ever-evolving. You have to be on top of your game to keep up with new and upcoming SEO trends.

In this guide, we will check out five important SEO trends that you need to know while building your SEO strategies in 2020.

1- Prepare for Voice…

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Added by Joydeep Bhattacharya on November 12, 2019 at 12:22am — No Comments

5 Things First-Time eCommerce Dropshippers Need To Consider

The burgeoning world of eCommerce is still developing at a breakneck pace, with many entrepreneurs and aspiring professionals turning to new means of doing business in an effort to turn a profit. Few practices have become as popular as dropshipping in recent years, with a spate of eCommerce dropshippers springing up to tap into rising demand for near-instant delivery of products. Despite this growing demand, however, many newcomers to the world of dropshipping…

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Added by Patrick Rapa on April 11, 2019 at 9:00am — No Comments

Six Branding Strategies You Can Use for Your Startup

As you begin hustling and ducking and diving in order to get your business up and running, marketing may fall by the wayside. However, mapping out your branding strategy early on can really pay dividends down the line.

Branding your business will help you truly identify your target market. A great branding strategy should offer your audience a…

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Added by Richard LeCount on October 31, 2019 at 8:00am — No Comments

Email Marketing For Brands: Tips to Improve Email Campaigns

If there’s one thing that’s bound to stay in the world of marketing, it’s email campaigns. Yes, email still stays alive, with millions of people using it daily not just for work and personal communication, but to also keep in touch with business they bought from or are interested in. Because of this, an email will forever be one of the main strategies marketers use to inform their target audiences, selling products and gaining conversions.  

However, email marketing campaigns aren’t…

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Added by Sagar Mandan on November 1, 2019 at 9:58am — No Comments

Important Things to Know if You Want Your Startup to Go Paperless

Going paperless has so many advantages. First of all, your brand will become environmentally friendly. Saving trees is not just an empty phrase. On top of that, your files will be well-organized, and you won’t have to deal with piles of paper anymore. Also, you will free…

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Added by Tracey Clayton on November 4, 2019 at 5:44am — No Comments

Top 5 mistakes to avoid when adopting OKRs

Objectives and Key Results is a powerful alignment and goal tracking methodology. Created by Andy Groove and popularized by John Doer, OKRs received a worldwide adoption nowadays. They align and motivate the team to set bold goals and achieve them. Organizations that use this approach focus on the most critical metrics and thus are more productive. 

However, even though OKR methodology is relatively simple, it’s…

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Added by Andriy Bas on November 5, 2019 at 2:17am — No Comments

9 Persuasive Advertising Techniques

Companies use advertising as part of their marketing plan to build awareness and ultimately increase sales of their products and services. Persuasive advertising is used to gain…

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Added by Danielle Foley on November 6, 2019 at 2:19pm — No Comments

9 Expert Ways to Boost Your WordPress Site SEO

It so easy for even a non-coder to set up a WordPress site, but they need to optimize it for SEO is not that easy. WordPress is now a highly admired content management system, which also has a decent baseline SEO element out of the box. However, there is still the scope of improving these decent baseline elements to advanced SEO strategies, which is essential for the business website administrator.

SEO is no more limited to maximum possible link building or blatant stuffing of…

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Added by Harris Scott on October 24, 2019 at 6:22am — No Comments

Invest in Employee Happiness without Breaking Your Budget

It shouldn’t surprise any employer to know that a happy employee is a more productive employee. So, from a purely business standpoint, having happy employees should be the goal of every corporation, whether they’re small, medium, or large.

Looking at this topic from the human perspective, having happy employees is something every boss or manager should strive for anyway. Nobody wants to run a business that’s so…

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Added by Stephanie Bates on October 25, 2019 at 1:48pm — No Comments

How to Check & Solve Ethernet Cable Problems

Ethernet cables are one of the most important elements of any electric system. If they don’t work properly, the rest of the network would become nonfunctioning. Any type of disruption would make faulty Ethernet Cable’s performance slow.

Today we will be checking out some of the signs that indicate if your cable is performing up to the standard or not.

It Often Loses…

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Added by SFCable on October 23, 2019 at 2:00am — No Comments

Building a Start-up? Start with a small team

As the company’s size keeps growing, things start changing. The tight-knit feeling and fun of the small teams go away and communication becomes more difficult. People start minding their own business and drift towards the dreaded silo. More people mean more communication, more chaos and more of everything slowing down the things and this is why large organizations are often pegged as being inefficient.…

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Added by Jonathan Alonso on October 16, 2019 at 2:48pm — No Comments

Effective Tips to Develop a Digital Marketing Strategy

Without any doubt, digital marketing is the most crucial element for the success of your business. One of the biggest shifts the world has seen is being digital. With the rise in social networking platforms, applications, etc, consumers are connecting with brands and companies anytime online. From budding startups to established firms, everyone knows the importance of an effective and potent marketing strategy. With millions of potential customers online, looking for services like yours, it…

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Added by Anuj Rajput on October 18, 2019 at 9:02am — No Comments

3 Easy Ways to Optimize Your Sales Funnel

The success of a business depends on how well optimized the sales funnel is. With proper planning and analytical sorting, you can easily convert visitors into paying customers. 

But the hard truth is that…

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Added by Joydeep Bhattacharya on October 19, 2019 at 11:50am — No Comments

Make Your Office More Inviting to Impress Your Clients

An office that is dull and boring will make your clients feel unwelcomed. If you want your clients to look forward to visiting your office, you need to create an environment that encourages interaction and involvement. You want to make them feel as if they are a part of something big!

Here are some tips to…

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Added by Tom Biehn on October 14, 2019 at 2:00am — No Comments

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