If you want your business to become the go-to brand for local customers, capture passing trade and expand its operational footprint, combining online and offline tactics is essential.

Focus solely on offline strategies and you’ll miss the opportunities digital offers to connect with online customers when they need your services most — but ignore real world networking opportunities and you’ll never have valuable face to face interactions that build trust.

So it’s best to adopt a…

Climbing the ladder of success in a competitive industry requires a lot of effort and implication from your part, but in order to actually move further, before investing in expensive marketing strategies, you should first take a look around your…

Are you ready to take the first step towards establishing an online presence? If you don’t have a website for your business or brand, then you’re absolutely missing out on a huge audience.

The first step towards creating an online presence is to register a domain name.

You might think to yourself, “how to register a domain and why it’s so important?”…

With the startup boom still very much in full swing, Europe’s metropoles are racing in an effort to draw entrepreneurial talents and create a positive ecosystem for startup hopefuls. While the usual suspects - the traditional business hubs and industrial centers - still lead the race, the European startup map is constantly evolving, with cities and countries taking great steps to present themselves as desirable destinations for new businesses.

Let’s take a picture…

“Social CRM is the company’s programmatic response to the customer's control of the conversation.…

Cybersecurity threats are a significant concern for small businesses. In fact, it's reported that about 50 percent of small businesses experience some form of cyber attack. Unfortunately, many are not able to recover after such an ordeal.

Despite the startling evidence, many small business owners do not have proper cybersecurity protection. A lack of…

Being an entrepreneur is tough. Even if you're blessed enough to have a successful business it doesn't mean it'll be a breeze managing it. The moment you become a business owner you start being responsible for other people's well-being. The sense that other people's incomes depend on you and your decisions can bring great pressure on your shoulders. It's not uncommon to feel stuck or to get burned out. But you can try…

Don't you think college shouldn’t be only about cramming, unhealthy eating and partying? Bill Gates, Mark Zuckerberg, Larry Page, and Sergey Brin were of the same opinion. They never lost time and proved that dorm rooms can be perfect for successful startups.

Here are 5 more examples of businesses…

Evolving customer expectations, the rise of mobile devices and the drive toward digital business transformation leads to a simple conclusion: Companies must find ways to improve efficiency if they want to stay competitive.

One potential area for improvement? Your business phone system. Many organizations still rely on plain old telephone service to handle calls and make connections, despite the widening availability of reliable and robust cloud phone solutions.

Let’s dig into…

Creative professionals, whether they’re graphic designers, art directors, copywriters or anything else in the long list of jobs that our endlessly evolving sector – the “creative industries” – constantly invents for us, may be surprised that I’m telling them to remove the word creativity from their CV, but it’s the smartest move you can make if you want to get closer to the brands you want to work for.…

Mobile Devices has become the most used devices out of other electronic devices. Compare to the earlier time, there are 3.7 billions of unique users according to Jan 2018^[1]now but back then there were…

Small businesses are under a lot of pressure from day one. They need to deal with a lot of regulations and rules that can limit their growth at least in the beginning. There are also a lot of competitors to worry about, especially now when the economy is truly global.

That’s why it’s important to cut costs wherever it’s possible to do so. These saving methods shouldn’t jeopardize the quality of your service or your…

In this modern era, no one is unaware of the fact that content is the king when a question comes to the marketing. This is so because sharing content has always been the most efficacious way to create a hype for anything on the internet. With the time, lead generation companies have understood that content marketing can help in generating qualified leads.

For those who don’t know, content marketing is a type of marketing that is focussed on creating and sharing…

Call center outsourcing makes it possible for the companies to focus on their business growth and expansion plans better. It frees the in-house employees and allows them to focus more on their real job tasks. Considering…

The definition of internship, according to Dictionary.com, is any official or formal program to provide practical experience for beginners in an occupation or profession. But summer internships aren’t always like the movies. It can easily become an unfulfilling experience for both your company and the intern. However, we will discuss how having a summer intern can be a fun and insightful experience for both parties. Although it may…

SEO is on many marketers minds and 9 times out of 10 we are posting about the different ways you can optimise your site. What we don’t post about is why SEO is so important.

There are many reasons why SEO is an important digital marketing technique that you find so many people rave about. We have gathered together 10 interesting stats around the topic of search engine optimisation. These stats are ever changing, and are expected to continue…

There is no doubt in the fact that mobile apps open new business opportunities. Mobile app development is revolutionizing the way businesses interact with end-users, whether…

In sales, you won’t succeed if you rely on a single channel for your retail store.

You need to diversify by finding different ways to deliver your product or service in front of your target audience. With increased visibility and presence, therefore, comes greater sales potential.

Of course, I’m not just referring to online means. If you have to make a sale by getting…