As the company’s size keeps growing, things start changing. The tight-knit feeling and fun of the small teams go away and communication becomes more difficult. People start minding their own business and drift towards the dreaded silo. More people mean more communication, more chaos and more of everything slowing down the things and this is why large organizations are often pegged as being inefficient.…

Without any doubt, digital marketing is the most crucial element for the success of your business. One of the biggest shifts the world has seen is being digital. With the rise in social networking platforms, applications, etc, consumers are connecting with brands and companies anytime online. From budding startups to established firms, everyone knows the importance of an effective and potent marketing strategy. With millions of potential customers online, looking for services like yours, it…

The success of a business depends on how well optimized the sales funnel is. With proper planning and analytical sorting, you can easily convert visitors into paying customers. 

But the hard truth is that…

Voice assistant is one of the coolest things about buying a smartphone. Be it Google's Assistant, Amazon's Alexa, Samsung's Cortana or Apple's Siri. All these are designed to make our lives better and offer value by doing several tasks for us.

When it comes to the tech giant Apple, it has remained entirely restricted about its voice assistant…

An office that is dull and boring will make your clients feel unwelcomed. If you want your clients to look forward to visiting your office, you need to create an environment that encourages interaction and involvement. You want to make them feel as if they are a part of something big!

Here are some tips to…

Starting a business is no small feat. Navigating the logistics and legalities of acquiring, maintaining, and selling a product or service can often be more complicated than you might have imagined. If you’ve considered adding employees to your business, you may have already looked into the complexities that being a boss entails.

However, being a boss doesn’t have to be hard. Many startups and small businesses have…

Today, most consumers rely on the internet to find information that will help them to make smarter decisions. This behavior trend emphasizes the importance of online presence for a business. 

If you are a booming business in today’s modern marketplace, you need a professional website that can enhance the growth of your…

In today’s world, the most successful business people are the ones who know marketing their businesses well. In the marketing of your business, you apply several tricks and techniques. Using custom labels is one of them. They are excellent means promoting a business. You can come across several ways to incorporate them into the things that are used in everyday life. As fun items your followers will like, custom labels are designed as per your business nature. Have a look at the ways you can…

Apple has gained some momentum by the recent release of iOS 13.1 and iPhone 11 pro that has new features that can help users have a feature-rich experience and pose a challenge to developers to cope up with the advanced features of iPhone and the iOS universe. This challenge can be seen as an opportunity to open new doors to markets never tapped in before. 

The mobile app development world is constantly changing…

Of all the investments that you could possibly make, none is more valuable and more essential than an investment towards your own professional development. This effort, however, does not only consume your money but most of your time and energy as well. Still, the results of this struggle are often more than worth it. This…

CPA Marketing for beginners: 

Where the word arises Monetization, the many things comes in our mind different networks, but which one is the best we never know, it is the great difficulty for each one, especially for…

Backlinks have become increasingly important for search engine optimization. Backlinks are when one website links to a second website. Essentially, they are links on another website that directs towards your website. The…

How Do You Calculate User Acquisition Cost

In the simplest interpretation, the user acquisition cost is the ratio of the expense of user acquisition campaigns and the number of users acquired.

However, calculating User Acquisition Cost or Customer Acquisition Cost is not that simple as modern-day marketing involves a number of complexities in terms of attribution of channels, cost models, KPIs, and tools.

How To Customer Acquisition Cost…

Defect management tools play an imperative role in the software development process and the software testers heavily depend on it. Testers evaluate various defect management tools to select the right one for their team.

To make your life easier, we are presenting you the list of ten…

We are halfway 2019 and we have been experiencing some of the greatest shifts in the global market. The transformation wave is hitting all types of industries in the market, and they are welcoming the ‘change’.

For instance, customers are more likely to go for taxi services or online food ordering than to buy a new car or go to restaurants. And on the other hand, millennials are breaking the wheel by considering…

Advancement in technology, helping your brands grows speedily. In the recent past, the eCommerce industry has risen tremendously. 2017 was an amazing year for this industry.

Ecommerce trends mean what customers buy, how they shop online and how they respond to…

In recent years, many companies decided to switch to green practices and become eco-friendly. Of course, this is not something that can happen overnight and it's better executed in steps. As part of almost every business, warehouses are not only the easiest to start with but also substantial contributors to the greenhouse effect.

They use a lot…

Virtual Reality created a lot of buzz in recent years. The business world is still trying to explore more about this technology while transforming tech trends. 2019 is the year where the different size of businesses came up with the innovative VR ideas to grab the attention of potential clients and users. The amazing thing about virtual reality technology is transforming the ideas into reality.

Virtual Reality is considered as an amazing technology which offers to transform…

Management skills are special abilities that only a few individuals possess and execute properly within an organization or establishment. Managers play an important role in building, maintaining and improving a company, industry and other organizations. Some of these skills are developed through learning and on-the-job experience, while others…

Online businesses are becoming prone to cyber threats, and hence, owner and leaders are taking the need for securing their devices and network from these attacks very seriously. Some ways can all be used to inflict malware to systems such as data breach, causing a significant effect on your business. According to reports, smaller companies are more likely to suffers most consequences from cyber threats compared to a larger enterprise.…