A new survey showing the vast majority of Americans using social media on a daily basis underscores the growing need for businesses to use social media to reach customers.

The Manifest’s survey of 627 social media users found that 86 percent of Americans use social media at least once a day, and 72 percent use it multiple times per day, mainly with a mobile app or desktop…

Blockchain technology is based on a distributed ledger technology and has the potential to revolutionize the financial sector and investment processes. Cryptocurrencies, Bitcoin being one example, are simply a practical example of Blockchain technology. Blockchain technology finds its use not only in the financial sector but in other industries as well. The technology is being adopted in supply chain management where stores like Walmart are using blockchain to track food products to tamp…

Google AdWords is a very successful promoting channel for brands to draw the attention of online users. The bidding based pay-per-click (PPC) service has changed the world of promoting business. However, behind this resourceful application of marketing, there lay a very modern innovation.

In order to implement your PPC campaign productively, you need advanced…

Social media is the biggest step forward in communication in a generation, which means that if your business isn’t making use of it, you’re missing out. The only issue with taking your offering into the social domain is knowing where to start.

To give you plenty of food for thought, we’ve taken a look at some of the biggest social networks, so…

In a previous article, we took a look at what a brand position is, as well as why it’s important to a business. You can read it in depth here, but we’ll touch on a few key points as we tackle how to discover your brand position.

• A brand is the feeling or promise associated with a company or product. Every company has a brand, but not…

Have you been a sideline spectator on the runway for a while already, uncertain whether, when and how to jump into the free-for-all that is the fashion business? With the seemingly countless number of brands and startups out and about, from seasoned industry giants to Instagram pop-up brands, you could hardly be blamed for your reluctance.  That said, here’s why now is as good a moment as any.…

The average person on the street doesn’t know anything about big data. How do you think you’d explain it to them in less than 2 minutes? Maybe you could say it’s how companies like Amazon know the exact products you want to buy.…

Every event, even the smallest ones, take a lot of time and effort to organise and promote, and not every business has the resources, the time or the will to plan and execute the event properly. Fortunately, there are many ideas on how to promote your event without investing a lot of time or funds into it.

If you are struggling with the…

Regardless of the industry, customers are an important part of the ecosystem. It seems everything the business does revolve around them. Business spends a lot of time and effort in nurturing a relationship with the customers. This is where primarily CRM comes into the picture. CRM is the tool that deals technically with the customer relationship aspects for an organization but why does it become so important is what we are looking for.…

As a start-up business owner, you have to be very careful with your capital. Many start-ups fail due to bad financial decisions. Therefore, during the initial years, even day-to-day small savings are very much helpful. You can take inspiration from the giant companies like eBay and Amazon. They started very small but, today they are the pioneers of the business industry. It takes a great mind with a never-ending dedication to built a successful company from a small start-up. Also, make smart…

Social media is evolving consistently. And if you are a social media marketer, you must keep yourself updated with the latest trends in marketing. So, here are some predictions for social media marketing trends in 2018:

Live Video Streaming

Live video content has remained popular in…

To make it happen several companies, today, emphasis their customer experience management efforts around analytical data to gain insight into the real time customer behavior. It has been revealed from studies that 90% of organization decision-makers believe that delivering a good customer experience is vital to their company's success.

You must understand this truth and be always enthusiastic to travel that extra mile for your customers to retain and help them metamorphose into a…

More than ever, companies compete with the smallest customer support capabilities. As a result, they have focused their attention on creating new and memorable logos. No company can spend the unlimited time to convince potential customers that their products are excellent. A logo can quickly capture viewer’s attention and communicate the fundamental values of a company uniquely. Increasingly, consumers judge…

Marketing has always been an integral part of a company’s success, which is why investing in marketing campaigns is highly important in the business world. However, many companies still struggle with making both online and offline strategies shine. New technologies have made it easier for companies to spread the word to their potential clients, and online marketing has opened many doors and makes it easier to bring in more clients than ever before. However, you shouldn’t forget about offline…

Say “S” “Sssssssss” Say “E” “Eeeeeeeee” Say “O” “Ooooooo” Say “SEO”

No matter how loudly you may reiterate the word or flaunt your knowledge about Search Engine…

Every year, we get new trends in SEO that every SEO expert needs to work with so that search results will go in their website’s favor. If you are not an expert in SEO, it is best that you go for SEO services in Seattle so that you will not be making mistakes. But if you want to learn SEO and how to utilize its trends then you can get a head start in 2019 by knowing these trends.…

A large number of people in Canada work in an office environment. They carry put their duties in commercial workplaces or, less commonly encountered, punch their own clock from home. What they do not realize is that the office environment is killing them. It is not the workplace, but the air that is killing them. The quality of the indoor air…

It was a decade and a half back when social media platforms emerged and were used for personal communication purposes only. Then, businesses started creating their presence on social media to market their products in a faster and better way. Within a time span of 5 years, social media evolved…