Even though development is the most critical phase for software startups, think of a tool or an app with various errors being introduced to the end-users. Being a startup, you should take care of not permitting any defects or errors harm your brand image. Automated and manual testing help to improve your web and desktop apps, both have their pros and cons.

In this article, I will tell you regarding…

Online businesses are growing, and new companies are setting up shop almost every day. Amidst such big competition, a company needs quite a bit of skill in digital marketing to stay relevant. If you’re a proficient digital marketer, you can create a profitable brand, leave an impression on your customer’s mind and so much…

Starting a new business is always scary. What if you’re not good enough? What if people don’t like your offer? This can be especially terrifying when opening a retail business, seeing as how the competition in this industry is quite fierce. However, if you go into this venture well informed and properly prepared, the whole experience should be a lot less stressful. To help you out, we’ve gathered some basics that you should keep in mind when thinking about opening your own retail company.…

Small business owners are usually so focused on the daily operations of their business, many think they don’t have the time to look further and plan for retirement. As a result, some entrepreneurs may actually never be ready for retirement. A recent survey by…

The future is now. We might not have flying cars – and they do seem not to be too close to happening either – but we do have online lives that are sometimes more important than our offline ones. Our reputation on the web is all that matters today, especially if our work…

Social media marketing is in trend these days. Whether it is a small business or a big one, everyone wants to make their brand presence felt on different social media platforms. However, they do make some big social media mistakes that should be avoided at any cost. In today’s post, we are going to show some of the biggest social media strategy mistakes that marketers make and ways in which you can avoid them. We will also offer some unique tips and tricks to improve your social media…

In order to create those strong professional bonds, you are going to need to make sure that you have the right people skills and understanding the key things that impact on building relationships at work.

So, here are 5 top tips for improving your relationship building and people skills in the workplace.…

Startups have a small budget which limits their ability to invest in testing. On the other hand, their popularity is low, making them less vulnerable to attacks from hackers, who usually go after larger platforms. Startups lack experience and help from experts can only be beneficial. Yet, they are utilizing their meager resources to the maximum, to have any spare time for extensive testing. These arguments can be used to make a case for or against investment…

Selecting a brand name, obtaining a trademark, and protecting it, are incredibly important steps for any business.

Your brand is how you build your reputation and grow your business. If you want to avoid letting another business…

Incorporating live video into your content can make a tremendous difference in your digital presence. Yet to leverage the power of live video, it needs to be seamlessly integrated with content. When used effectively, live video helps businesses to succeed at a fraction of the cost of most other marketing tools. To learn about five ways to incorporate live video into your content, read on. 

Get Your Voice-Over Right

To incorporate live video satisfactorily, you…

Do you know the actual worth of your products? How do you price your products? What strategy is best to choose that can help you determine the product price? With the emergence of great competitive pricing tools, determining the most profitable and customers winning worth of a product can be a daunting task for eCommerce retailers.

Online…

When the first smartphone was launched for the general public in 1994, nobody could have predicted that this simple device would evolve to become an integral a part of our life. Currently there are 2.1 billion mobile users. In 2019, the number is expected to cross the 5 billion mark.…

SEO or Search Engine Optimization is one of the most critical factors that will help your company to scale up high. You need to, therefore, ensure that your website and content that you post on it is SEO friendly so that you rank well on searches. 

 Companies that do not take care of this aspect are going to lose big time. Nowadays, you can find so many different …

To call social media a powerful marketing tool would be an understatement. Today, your business cannot survive, let alone thrive, without having a solid social media presence. Some fun facts:

• Nearly 3.5 billion people (or 45% of the entire human population) use social media actively. (…

Did you know that most of the book readers prefer digital media? 4 out of 10 readers in the US stated that they prefer print media. Remaining 6 prefer digital media.

Books are a treasure. Readers around the world are passionate about book reading. There are various ways a person can enhance knowledge or get entertained. But reading books gives a…

In the current digital era, IoT devices have taken back the industry and are widely used to access the internet and optimized for business purposes. Organizations are developing web-based and mobile-based apps for customer convenience. However, not all websites are optimized for mobile devices and they should be. Software testing companies work with…

Business decisions today are dependent on rigorous analysis and have solid thinking and rationale before they are put into execution. Consumer data is becoming pivotal in businesses and influence a great deal in designing market strategies. Organizations today have numerous ways to collect data and make informed decisions. Decisions in old business dynamics relied on gut feel and more of a ‘what feels correct approach’, however, this is not the case anymore.…

It has been a thing of the past to design websites with static HTML code in practice. Unlike this traditional manner of developing websites, the most commonly used today is PSD to HTML and then HTML to WordPress which leads to transformation of PSD to WordPress. The problems with previous HTML websites were that the styles and scripts were coded with HTML frameworks and this became the reason for slower websites. As a lot of the same code is loaded for each page, it also helps slow down the…

With 1.49 billion daily…

Starting a business comes with lots of questions, challenges, and concerns. Ask any successful entrepreneur, and they will tell you that saving money, setting realistic financial forecasts and keeping an eye on expenditure should always be a priority. But how do you save money when the cost of running a startup is so high, and how do you tighten those spending gaps? An excellent strategy is all you need. Simply research, plan and stick to a budget. To save…