Some people think that a brand is all about a particular product or a company logo, when, in fact, things are much more complicated than that. Your brand is everything you are, from your employees and your website to the layout of your office. Potential customers and clients visiting your office for the first time will make a mental image associated with your business, based on what they see in your office. Because of this, it is important to know what your…

The success of a business depends on a whole lot of factors and by now, business has reached a point where every single factor should be given equal attention. The competition level is literally touching the skies and…

Time tracker software is often used especially to signify exactly the precise time of this employee that's connected. The system assists in various means. It's got the capacity to track enough full-time to get unique interests. Bigger and business enterprise companies always believed the moment…

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Protecting your business against cyber security threats is important…

With so many social media platforms available in today’s marketplace, it’s important to know which ones are most effective for your business and how often you should measure your marketing and branding performance. If you are concerned about the best approach to take for both developing and measuring your market strategy, below is some information about digital marketing strategies that you could include in your business.

Digital Marketing Strategies

It’s often difficult to…

You’d think, considering how much is written on it, that content marketing is close to rocket science. It isn’t. In fact, you can be quite effective with only a few simple instructions. The problem isn’t that it’s difficult. It’s that there is so much noise out there that it can be incredibly hard…

One of the main traits of an SMB (that separates them from massive conglomerates) is the number of employees. While from the outside, this number may seem sufficient to satisfy the current workload that you’re facing, more often than not, this won’t be the case. So, how do you maintain the peak of productivity with a skeleton crew? With the adequate use of technology and tech-trends, of course. That being said, here are top five essential tech trends for your…

If you are thinking on developing an app -or you already have one- and you want to finally release it in Google Play Store, we’d like to tell you about some things you need to know before launching an Android app.

The following can give you an idea of the aspects you need to know before releasing an app in the Play Store.

Review the Launch Checklist of Android

Android has always made efforts to give developers all the information they need to build an app…

With vast improvement of the digital realm, business owners now have a lot of choices on how they can improve their business’ performance through marketing. Aside from the traditional methods such as print, radio, and TV ads, digital advertising methods are also great options. The best advertising agency in Phoenix knows all of these and they can help you.…

The market reputations and revenue streams depend more on satisfying customer needs. A stand-out delivery proposition is proving pivotal for both winning and keeping customers. Today, trends revolve around demanding faster and more efficient shipping options with effortless interactions. It is because harder-to-satisfy consumers want to fine-tune how their deliveries happen. They also want to know who gets to deliver their goods. To take the customer experience to a new level, they want to…

In today’s dynamic business scene, operating effectively needs for consistent advancement. Business development frames a key component of this advancement. For extension prospects, it is required to have a top to bottom knowledge of one’s industry in general and close rivals…

Blockchain has been a revolutionary thing since the inception of its core idea in the white paper in 1991. No substantial Blockchain Developments took place until when Satoshi Nakamoto published a white paper in 2005, where he conceptualized Blockchain and then launched Bitcoin to the world in 2009. Blockchain Development was happening in the industry but the FinTech domain was not getting the attention it deserved. Later on, in 2016, a large pool of…

You have a new business, and you want to market it. You want to attract as many visitors to your website as you can and have them become paying customers. Yet, that’s not the only goal you should focus on. Sure, getting new customers is important, but getting them to return for seconds is just as vital for your business. You want to pull as many new buyers in as you can while keeping the older ones. In other words, you must cultivate good customer retention.

Sounds like a common sense…

Experts agree that we’ve now reached a point where social recruiting is not just an option or something new, it’s an important hiring strategy for businesses of any size.

Also known as social hiring and social media recruitment, the concept is simply defined as using social media platforms to connect with and ultimately recruit new employees. The capabilities of LinkedIn, Twitter, Facebook and other platforms allow…

When you own a small business, you're likely going to want to do a lot of the heavy work yourself. This is important, too, as you also need to have a good sense of how all aspects of your operations are working in order to properly assess the direction you have to take for your growth. However, there are also parts of your small business that you should be more intimately aware of, such as bookkeeping, in order to make sure all aspects of your finances are properly cared for and arranged.…

The success of a small business can be attributed to effective marketing and proper planning. Below, Foley Marketing Advisors has outlined some critical steps you can take when creating a successful marketing strategy & plan for your small business.

Step 1:…

Email automation funnels are in great demand but what exactly are these? Well, these make the use of triggers for the purpose of sending out emails during the course of action of series of actions or just a particular action.

The complexity can vary right from the trouble-free “welcome” email to emails for targeting visitors after the completion of a detailed set of actions.

Irrespective of the kind of funnel that you have to set up, you will have to get some trusted marketing…

If you are creating a website from scratch or you want to redesign your current website, a CMS or a content management system is crucial in order for you to have a proper maintenance and monitoring of your digital assets and content. There are a lot of CMS systems out there that a web development company can suggest. They are used based on the specific needs of a client or a business. So, what should your criteria consist of when choosing a CMS for your website?…