Featured Blog Posts (1,157)

How do you calculate your customer acquisition cost?

How Do You Calculate User Acquisition Cost

In the simplest interpretation, the user acquisition cost is the ratio of the expense of user acquisition campaigns and the number of users acquired.

However, calculating User Acquisition Cost or Customer Acquisition Cost is not that simple as modern-day marketing involves a number of complexities in terms of attribution of channels, cost models, KPIs, and tools.

How To Customer Acquisition Cost…


Added by Nishant Kadian on October 7, 2019 at 3:39am — No Comments

Top 10 Defect Management Tools For 2019

Defect management tools play an imperative role in the software development process and the software testers heavily depend on it. Testers evaluate various defect management tools to select the right one for their team.

To make your life easier, we are presenting you the list of ten…


Added by Ray Parker on January 15, 2019 at 3:00am — No Comments

9 Current Printing Industry Trends 2019

We are halfway 2019 and we have been experiencing some of the greatest shifts in the global market. The transformation wave is hitting all types of industries in the market, and they are welcoming the ‘change’.

For instance, customers are more likely to go for taxi services or online food ordering than to buy a new car or go to restaurants. And on the other hand, millennials are breaking the wheel by considering…


Added by Pratik Shah on September 10, 2019 at 7:18am — No Comments

Recent Trends to Flourish Your Business in the Ecommerce World

Advancement in technology, helping your brands grows speedily. In the recent past, the eCommerce industry has risen tremendously. 2017 was an amazing year for this industry.

Ecommerce trends mean what customers buy, how they shop online and how they respond to…


Added by Jermaine Trotman on September 11, 2019 at 3:51am — No Comments

Turn Your Warehouse into an Eco-Friendly Business

In recent years, many companies decided to switch to green practices and become eco-friendly. Of course, this is not something that can happen overnight and it's better executed in steps. As part of almost every business, warehouses are not only the easiest to start with but also substantial contributors to the greenhouse effect.

They use a lot…


Added by Mike Parsons on September 11, 2019 at 5:53am — No Comments

Virtual Reality Business Opportunities to Drive Sales Growth

Virtual Reality created a lot of buzz in recent years. The business world is still trying to explore more about this technology while transforming tech trends. 2019 is the year where the different size of businesses came up with the innovative VR ideas to grab the attention of potential clients and users. The amazing thing about virtual reality technology is transforming the ideas into reality.

Virtual Reality is considered as an amazing technology which offers to transform…


Added by colleen jansen on September 16, 2019 at 5:00am — No Comments

Management Skills — How to Successfully Lead and Manage a Team

Management skills are special abilities that only a few individuals possess and execute properly within an organization or establishment. Managers play an important role in building, maintaining and improving a company, industry and other organizations. Some of these skills are developed through learning and on-the-job experience, while others…


Added by Tim Glendenning on September 18, 2019 at 9:45am — No Comments

How To Prevent Hacks At Your Business

Online businesses are becoming prone to cyber threats, and hence, owner and leaders are taking the need for securing their devices and network from these attacks very seriously. Some ways can all be used to inflict malware to systems such as data breach, causing a significant effect on your business. According to reports, smaller companies are more likely to suffers most consequences from cyber threats compared to a larger enterprise.…


Added by Finnegan Pierson on September 18, 2019 at 4:00pm — No Comments

What is the role of a branding agency or an external brand consultant?

Competition has increased;

Consumers are distracted;

Businesses are fighting for customer attention.

On the top of it, with digital proliferation, the game of marketing has completely changed.

The importance of branding as a competitive tool has increased because competition is intense in every industry and a brand needs to…


Added by Shano K. on September 19, 2019 at 1:30am — No Comments

How to Write an Effective Press Release and Get it Picked Up

If you want your press release to be read by a journalist, you need to write like one. Remember to keep the press release simple and concise so that the information is easy to find and digest. Always state the most important information first, then follow with the rest.

Writing your press release in the correct format will increase the…


Added by Danielle Foley on September 9, 2019 at 3:48pm — No Comments

The Secret to Using Stock Photos that look Professional on Your Website

Stock images typically get a bad rap. In the world of visual storytelling they can often be viewed as assets that taint your brand with a generic feeling.

But that doesn’t have to be the case if you understand what to look for. Be very intentional about how you want people to feel when they hit your site. Choosing photos that communicate that will improve the look and feel of your website…


Added by Daniel St Louis on September 6, 2019 at 6:17pm — No Comments

The Most Promising Startups to Watch in 2019

In today’s hectic business environment, where new businesses seem to disappear quicker than they’ve appeared, it can be quite difficult to determine what you should focus your efforts on. As an investor, you, of course, want to make sure that the business you’ve decided to back up with your finances reaches success so…


Added by Jessie Connor on March 12, 2019 at 9:30am — No Comments

Ways to Get More Publicity for Your Business

Word of mouth is how most businesses survive in any industry. One customer recommends a store or website to another person who recommends it another person and so on. Every business owner must be active in generating good publicity using one or more of the following methods.

Press Releases

A press…


Added by Mikkie Mills on August 28, 2019 at 5:32pm — No Comments

5 Things You Can Do To Grow Your Small Business Fast

Running a business is never easy; it entails a lot of dedication, sleepless nights and personal financial sacrifice. Also, any business owner will tell you that in the world of entrepreneurship, there is nothing like overnight success, and that there is no guaranteed recipe for business success.

However, there are a lot of techniques and strategies that can help small businesses achieve their milestones and growth projections. We share some of these techniques in this…


Added by shruti on September 1, 2019 at 8:31am — No Comments

What is Onsite Search Engine Optimization (SEO)?

Onsite search engine optimization (SEO) is the process by which businesses optimize their websites to have it rank high in the search results of Google or other search engines to help gain more website…


Added by Danielle Foley on September 2, 2019 at 4:00pm — No Comments

Top Security Vulnerabilities of POS (Point of Sale) Systems

It is not a secret that cybercrooks are in constant search of our bank cards data. The recent updates from information security professionals reveal that hackers are increasingly targeting the retail sector in order to gain access to the POS (Point of Sale) systems.

Big data breaches started to happen long time ago. In an incident reported in…


Added by Madeline Dickson on September 4, 2019 at 12:00pm — No Comments

A Peek into the Future of Seo – The Top Tips Of 2019

Wondering what makes SEO so crucial? Due to its top-notch search results, Google has been dominating the Search Engine industry. This happens due to the Google Algorithm Update. This is why if you want to get relevant traffic it is extremely important to optimize your website properly for all the top search engines. If you search the internet you will surely find a reputed search engine optimization company which…


Added by Pranay Koshti on August 23, 2019 at 5:09am — No Comments

5 Innovations That Are Changing E-Commerce

A new wave of innovation is poised to disrupt the business world yet again, particularly the e-commerce niche. It’s merging channels and giving online companies better ways to interact with their customers. They are creating chances for new products, new markets, and new…


Added by Tracey Clayton on August 23, 2019 at 6:32am — No Comments

Top 5 Software Testing Tools You Must Consider for Your Startup Businesses In 2019

Even though development is the most critical phase for software startups, think of a tool or an app with various errors being introduced to the end-users. Being a startup, you should take care of not permitting any defects or errors harm your brand image. Automated and manual testing help to improve your web and desktop apps, both have their pros and cons.

In this article, I will tell you regarding…


Added by Ray Parker on December 18, 2018 at 6:30am — No Comments

8 effective ways to become a successful digital marketer

Online businesses are growing, and new companies are setting up shop almost every day. Amidst such big competition, a company needs quite a bit of skill in digital marketing to stay relevant. If you’re a proficient digital marketer, you can create a profitable brand, leave an impression on your customer’s mind and so much…


Added by Joel House on August 17, 2019 at 4:05am — No Comments

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