Rogera C. Toussaint's Blog (23)

Why Social Media is Important for Customer Service

As a small business owner, you already know that superior customer service is the key to customer retention and growth. Times are changing though, as consumers increasingly use social media to communicate with businesses. This means responding quickly and efficiently to customers offline AND…

Continue

Added by Rogera C. Toussaint on February 5, 2018 at 11:20am — No Comments

Six Ways to Turn Failure Into Success

Don't Fear Failure

Failure is a necessary part of growing your business and it's going to happen anyway. So just be ready to pick yourself up, learn from it and move on. If you're lucky, you'll learn exactly what you need to the succeed next time.

Failure Is Part of Success

Almost…

Continue

Added by Rogera C. Toussaint on February 2, 2018 at 12:06pm — No Comments

Six Tips and Best Practices for Building an Instagram Brand Community

Instagram is a powerful branding tool and highly effective for user engagement. So, use its strengths to your benefit! Establish a strong brand presence and build a community around it. Focus on who you'd like to engage with rather than sell to and you'll be on your way to building a strong…

Continue

Added by Rogera C. Toussaint on January 31, 2018 at 10:57am — No Comments

Eight Tips for a Successful Email Marketing Campaign

Continue

Added by Rogera C. Toussaint on January 29, 2018 at 4:00pm — No Comments

Five Tips for Creating Scannable Content

Make An Impact In Under 6 Seconds

You work hard on creating your online content, so it may be difficult to learn that the majority of people are only scanning it! Don't be discouraged; learn how to create content that will grab a reader's attention and…

Continue

Added by Rogera C. Toussaint on January 26, 2018 at 2:43pm — No Comments

Five Delegating Tips and Best Practices

It's a good problem to have, learning to delegate, because it means your business is doing well and is expanding! When transitioning from solopreneur to team leader, however, it's hard to let go of some of the day-to-day tasks to focus on the business as a whole. 

Your company is your vision,…

Continue

Added by Rogera C. Toussaint on January 24, 2018 at 4:08pm — No Comments

Five Key Networking Goals You Can Set For Your Small Business Today

Goals are just as important to growing your networking as they are to growing your business. Know what you want to achieve so you can stay focused and invest your resources toward your strategy.

Five Key Goals You Can Set For Your Small Business Today:

Start or Increase…

Continue

Added by Rogera C. Toussaint on January 22, 2018 at 5:00pm — No Comments

Everyone Is A Leader - Five Small Business Management Tips

"Surround yourself with the best people you can and give them an opportunity to do what they love to do best. Each one of my staff and faculty are leaders themselves. I cannot succeed without them."

~John Stonecipher

Small Business Management…

Continue

Added by Rogera C. Toussaint on January 18, 2018 at 2:21pm — No Comments

Six Tips for the Best Email Marketing Layout

No one wants to read an email that’s hard to navigate, boring or an eyesore. Use images and other media to balance text but keep content simple and mobile-friendly. Here are six tips for email layouts that will grab (and hold!) the reader's attention: 

Email Layout Tips and Best…

Continue

Added by Rogera C. Toussaint on January 16, 2018 at 3:27pm — 5 Comments

Facebook Tips: Go Live!

Facebook Live is a great platform for live streaming video. Tap the button from your Facebook for Business page, write a short description about your stream, and smile for the camera!

Four Facebook Live Streaming Ideas for Small Businesses:

Behind The…

Continue

Added by Rogera C. Toussaint on January 11, 2018 at 1:46pm — No Comments

How to Increase Engagement on Facebook

Businesses Love Facebook

74% of people say they use Facebook for professional services (Hubspot, 2017), and it continues to be a powerful platform for small businesses. A common mistake, however, is to…

Continue

Added by Rogera C. Toussaint on January 8, 2018 at 1:10pm — No Comments

Content Marketing: Tips and Best Practices

Content marketing is a powerful marketing tool for small businesses but in this rapidly evolving market, it can be difficult to keep pace with content marketing trends. Long gone are the days when content marketing meant blog posts; there are many ways to share content and engage your…

Continue

Added by Rogera C. Toussaint on January 4, 2018 at 2:30pm — No Comments

6 Reasons Social Media Helps Small Business

Less Than Half of Small Businesses Use Social Media Daily

According to a 2017 Clutch Survey on social media and small business,…

Continue

Added by Rogera C. Toussaint on November 9, 2017 at 1:32pm — No Comments

Six Tips for Your Small Business Instagram Brand Strategy

65% of top performing posts Instagram posts feature products.

~L2 Intelligence Report (2015)

Instagram hit 700 million users in April…

Continue

Added by Rogera C. Toussaint on November 6, 2017 at 2:12pm — 2 Comments

Six LinkedIn Tips and Best Practices

In April 2017, LinkedIn reached 500 million users in 200 countries. The United States made up 20% of these users which earned it second place behind Europe. The professional networking site's fastest growing demographic is students and recent grads.

~…

Continue

Added by Rogera C. Toussaint on November 2, 2017 at 5:09pm — No Comments

Small Businesses Value Marketing

When asked what they would do if they had $100,000 to invest in their business, most SBOs (30%) said “market/promote my business”.

~The Hartford’s 2014 Small Business Success Study

Why Marketing is Key for Small Businesses:

Online marketing…

Continue

Added by Rogera C. Toussaint on October 30, 2017 at 2:28pm — No Comments

The uNsbn in Boston with Mary Kay

Who doesn't love getting a facial? We had a great time with Denise Montgomery of Boston at our #MKPinkParty; we tried amazing products, supported breast cancer awareness and had a lot of laughs!

Great Products and a Great…

Continue

Added by Rogera C. Toussaint on October 26, 2017 at 1:11pm — No Comments

8 Tips for Launching Your Own Networking Event

Tired of attending other people's networking events to make new business connections? Creating industry events under your business name is a great way to make connections. Planning the event allows you to set the theme, agenda, and selection of expert speakers, as well as establish yourself as…

Continue

Added by Rogera C. Toussaint on October 23, 2017 at 12:28pm — No Comments

Five Tips For Asking For A Networking Introduction

Know someone who knows someone? Then ask for an introduction! You don't have to be pushy or annoying about it but a simple question shouldn't hurt you, so there's nothing to lose! Once you have summoned the courage to ask, though, there are some basic things to bear in mind to make the introduction smooth and worthwhile for everyone…

Continue

Added by Rogera C. Toussaint on October 19, 2017 at 12:35pm — No Comments

Instagram Tip: Build Your Brand Community

Instagram is a powerful branding tool and highly effective for user engagement. So, use its strengths to your benefit! Establish a strong brand presence and build a community around it. Focus on who you'd like to engage with rather than sell to and you'll be on your way to building a…

Continue

Added by Rogera C. Toussaint on October 16, 2017 at 2:23pm — 2 Comments

About the Small Business Bonfire

The Small Business Bonfire is a social, educational and collaborative community founded in 2011 for entrepreneurs that provides actionable tips and tools through a small business blog, a weekly newsletter and a free online community.

Subscribe to Our Newsletter

Members

© 2018   Created by Alyssa Gregory.   Powered by

Badges  |  Report an Issue  |  Terms of Service