As a small business owner, you already know that superior customer service is the key to customer retention and growth. Times are changing though, as consumers increasingly use social media to communicate with businesses. This means responding quickly and efficiently to customers offline AND…Continue
Added by Rogera C. Toussaint on February 5, 2018 at 11:20am — No Comments
Failure is a necessary part of growing your business and it's going to happen anyway. So just be ready to pick yourself up, learn from it and move on. If you're lucky, you'll learn exactly what you need to the succeed next time.
Added by Rogera C. Toussaint on February 2, 2018 at 12:06pm — No Comments
Instagram is a powerful branding tool and highly effective for user engagement. So, use its strengths to your benefit! Establish a strong brand presence and build a community around it. Focus on who you'd like to engage with rather than sell to and you'll be on your way to building a strong…Continue
Added by Rogera C. Toussaint on January 31, 2018 at 10:57am — No Comments
Added by Rogera C. Toussaint on January 29, 2018 at 4:00pm — No Comments
You work hard on creating your online content, so it may be difficult to learn that the majority of people are only scanning it! Don't be discouraged; learn how to create content that will grab a reader's attention and…Continue
Added by Rogera C. Toussaint on January 26, 2018 at 2:43pm — No Comments
It's a good problem to have, learning to delegate, because it means your business is doing well and is expanding! When transitioning from solopreneur to team leader, however, it's hard to let go of some of the day-to-day tasks to focus on the business as a whole.
Your company is your vision, though,…Continue
Added by Rogera C. Toussaint on January 24, 2018 at 4:08pm — No Comments
Goals are just as important to growing your networking as they are to growing your business. Know what you want to achieve so you can stay focused and invest your resources toward your strategy.
Start or Increase…Continue
Added by Rogera C. Toussaint on January 22, 2018 at 5:00pm — No Comments
Added by Rogera C. Toussaint on January 18, 2018 at 2:21pm — No Comments
No one wants to read an email that’s hard to navigate, boring or an eyesore. Use images and other media to balance text but keep content simple and mobile-friendly. Here are six tips for email layouts that will grab (and hold!) the reader's attention:
Added by Rogera C. Toussaint on January 11, 2018 at 1:46pm — No Comments
74% of people say they use Facebook for professional services (Hubspot, 2017), and it continues to be a powerful platform for small businesses. A common mistake, however, is to create a…Continue
Added by Rogera C. Toussaint on January 8, 2018 at 1:10pm — No Comments
Content marketing is a powerful marketing tool for small businesses but in this rapidly evolving market, it can be difficult to keep pace with content marketing trends. Long gone are the days when content marketing meant blog posts; there are many ways to share content and engage your…Continue
Added by Rogera C. Toussaint on January 4, 2018 at 2:30pm — No Comments
According to a 2017 Clutch Survey on social media and small business,…Continue
Added by Rogera C. Toussaint on November 9, 2017 at 1:32pm — No Comments
~L2 Intelligence Report (2015)
Instagram hit 700 million users in April 2017…Continue
In April 2017, LinkedIn reached 500 million users in 200 countries. The United States made up 20% of these users which earned it second place behind Europe. The professional networking site's fastest growing demographic is students and recent grads.
Added by Rogera C. Toussaint on November 2, 2017 at 5:09pm — No Comments
When asked what they would do if they had $100,000 to invest in their business, most SBOs (30%) said “market/promote my business”.
~The Hartford’s 2014 Small Business Success Study
Online marketing can…Continue
Added by Rogera C. Toussaint on October 30, 2017 at 2:28pm — No Comments
Who doesn't love getting a facial? We had a great time with Denise Montgomery of Boston at our #MKPinkParty; we tried amazing products, supported breast cancer awareness and had a lot of laughs!
Great Products and a Great…Continue
Added by Rogera C. Toussaint on October 26, 2017 at 1:11pm — No Comments
Tired of attending other people's networking events to make new business connections? Creating industry events under your business name is a great way to make connections. Planning the event allows you to set the theme, agenda, and selection of expert speakers, as well as establish yourself as an…Continue
Added by Rogera C. Toussaint on October 23, 2017 at 12:28pm — No Comments
Know someone who knows someone? Then ask for an introduction! You don't have to be pushy or annoying about it but a simple question shouldn't hurt you, so there's nothing to lose! Once you have summoned the courage to ask, though, there are some basic things to bear in mind to make the introduction smooth and worthwhile for everyone…Continue
Added by Rogera C. Toussaint on October 19, 2017 at 12:35pm — No Comments
Instagram is a powerful branding tool and highly effective for user engagement. So, use its strengths to your benefit! Establish a strong brand presence and build a community around it. Focus on who you'd like to engage with rather than sell to and you'll be on your way to building a…Continue