The shopping habits took a drastic turn with eCommerce websites making everything available for consumers just a click away. And the frequency by which people used to shop is increasing on daily basis. To cope up with the advancing demand of consumer products, retailers and brands have to come up with new designs and looks to satisfy the growing customer base. And what better way to balance demand and supply than to give the freedom of…Continue
Added by Pratik Shah on March 7, 2019 at 2:02am — No Comments
“What’s better, an SME or a start-up? “
It’s an endless debate. Especially when you’re starting one. But deep in the crevices of our hearts, we all know it. Start-ups are cool.
They have flexibility and flair that traditional businesses cannot offer. Consider, for example, a traditional print shop and a niche…Continue
Added by Pratik Shah on February 27, 2019 at 4:16am — No Comments
Businesses these days have to be vigilant to stay on top of the trends. Truth is that the 21st-century customer is like a spoiled child. They want things done their way. They want them promptly. And usually, there’s nothing that you can do about it.
But if you are able to meet these growing demands, you’re sure to generate goodwill and customer loyalty. A satisfied customer will…Continue
Added by Pratik Shah on February 26, 2019 at 4:58am — No Comments
With giants like Amazon, eBay, and Walmart battling for a monopoly on the e-commerce front, it is very difficult for small scale companies to find their position. Everyone, right from the producer to the customer is moving online, and it is just a matter of time before you too need to move your store online.
Brands have realized that the brick and mortar showrooms are meant to…Continue
Added by Pratik Shah on February 25, 2019 at 2:32am — No Comments
Personalized Gifts made it big a few years back and the obsession for it doesn’t seem to be fading anytime soon. The customized gifts have successfully made their way into different gifting sectors such as Festival Gifting, Personal Gifting, and Corporate Gifting. Moreover, this industry is predicted to grow at a rate of 9.52% annually. The reason for the growth in this industry can be the rising e-commerce industry and online printing services equipped…Continue
Added by Pratik Shah on February 20, 2019 at 3:40am — No Comments
If you’re in the printing business, you must’ve come across the paradox of digitization. That it solves problems that didn’t need solving. Photography is largely affected by this phenomenon.
With the advent of camera phones, photography is accessible to everyone. And apps like Instagram and Snapchat have made it easier than ever to share these photographs. Yet somehow, their…Continue
Added by Pratik Shah on February 15, 2019 at 2:23am — No Comments
The web-to-print business is paradoxical. It has never been easier to start a web-store. At the same time, it’s never been this hard to make a sale. Your best isn’t good enough. You must have an edge over your competitors to survive. While e-commerce solutions such as Shopify provide a lot of features in a single package, having the right tools will significantly increase your chances of success.…Continue
Added by Pratik Shah on February 12, 2019 at 2:08am — No Comments
We need three things to make a good first impression: an elevator pitch, a confident smile, and a personalized business card. The first two are purely intrinsic qualities to an individual. But a business card is different. There is a great dependency on designers to get one. And even after the to-and-fro communication, delays and all the hassle, there is no guarantee of a desirable result.…Continue
Added by Pratik Shah on February 7, 2019 at 5:22am — No Comments
People are flooding the internet; trying to sell some form of merchandise. Almost every printable surface is up for sale. The competition is maddening and drags in the people or companies trying to be successful in this sector. However, it is possible to rise above this competition.
Wondering how? Well, it is quite a simple idea. Since there are many people selling merchandise,…Continue
Added by Pratik Shah on February 2, 2019 at 6:04am — No Comments
When we think of start-ups, we imagine disruptive technologies and larger than life personalities. But if you can create something meaningful, that’s great as well. Not every idea has to change the world. However, it is important to define the idea, your vision behind the idea and your commitment towards it.
We’re entrepreneurs and we believe in using the collective…Continue
Added by Pratik Shah on January 21, 2019 at 4:40am — No Comments
Go back to the primitive times. And think about the medium of expression. The most popular form of primitive communication that happened around 30,000 B.C.E is – Cave Paintings. Primitive men created their artistic endeavors using juice of berries and fruits, animal blood, and minerals. Over the years, the medium of expression evolved and now we are a part of the thriving printing industry which enables people to create and express their art on an array of…Continue
Added by Pratik Shah on January 10, 2019 at 3:17am — No Comments
You’ve got an eCommerce product store. You’ve got products with pictures and descriptions, the website is SEO checked, it contains great content, and you have launched it. After launching it, you must be anticipating a good amount of traffic and the sales flooding in, right? A few years back, doing so was easy. But today, it has become difficult to survive in the eCommerce industry amongst the giants like Amazon, eBay, and…Continue
Added by Pratik Shah on January 7, 2019 at 5:09am — No Comments
Added by Pratik Shah on January 4, 2019 at 8:14am — No Comments
Brush Your Ideas, Ecommerce store owners of today try their best to create personal interactions with their customers. To do that at the best of their abilities, they display individualized offers, integrate product design tools, and ensure that their offerings are relevant based on the demographics, actions and data of the customers. As the inclusion of product design tools hasn’t been very welcoming, the e-store owners are always on a look out for a software which is user-friendly…Continue
Added by Pratik Shah on January 2, 2019 at 8:02am — No Comments
You might be an e-commerce store owner who wishes to sell personalized products. Or, someone who strives to move online with their business presence through a web-to-print store. And why not, over the years, you might have found out that that there are several aspects that make an online better than brick and mortar stores. In both the scenarios, you might have several qualms. Whom do I approach? What platform should I build my web to print storefront on? Would it prove to be…Continue
Added by Pratik Shah on January 2, 2019 at 6:34am — No Comments
Added by Pratik Shah on December 26, 2018 at 4:24am — No Comments
The evolution of “Near Me” search has grown out of proportion. Google’s VP of Marketing for the Americas Lisa Gevelber said that “Near Me” searches are no longer just about the place. It is now more about finding a specific thing, in the specific area during the specific time period. Probably, just by using the Google Business Listing, you can make the presence of your business felt by the customers with ease.
However, the billion dollar question is, why just target…Continue
Added by Pratik Shah on December 17, 2018 at 4:00am — No Comments
Added by Pratik Shah on December 7, 2018 at 6:47am — No Comments
Added by Pratik Shah on December 3, 2018 at 8:16am — No Comments
Welcome to the era when Amazon, Snapdeal, and Flipkart have made ordering goods as easy as a snap of a finger. Every few days, they come up with new ways of running their business. Today, we will provide you with information about how some major…Continue
Added by Pratik Shah on November 30, 2018 at 7:00am — No Comments