Danielle Foley's Blog (17)

14 of the Best Trade Show Marketing Strategies

Businesses attend trade shows to learn what is happening in their industry, gain brand recognition, generate leads, and sell products. Trade shows are the second most-cited source of new product/service information among small to medium-sized businesses. In order to ensure you receive the best ROI for the trade show, it’s imperative to properly…

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Added by Danielle Foley on February 7, 2019 at 9:44pm — No Comments

4 Things You Should Never Do When Using Hashtags in Social Media

A hashtag is a word or phrase preceded by a hash mark (#), used within a message on social media sites to identify keywords or a topic of interest. Hashtags help attract new visitors to your social media, which then leads to increased traffic to your website. It’s important to know how to use hashtags since properly categorized …

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Added by Danielle Foley on January 17, 2019 at 1:49pm — No Comments

How to Create a Marketing Strategy & Marketing Plan for Your Small Business

The success of a small business can be attributed to effective marketing and proper planning. Below, Foley Marketing Advisors has outlined some critical steps you can take when creating a successful marketing strategy & plan for your small business.

Step 1: Conduct…

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Added by Danielle Foley on September 6, 2018 at 12:52pm — 3 Comments

Small Business Retail Strategies for Success (Part 3): Marketing & Promotions

There are many factors that contribute to the success of a retail store. In this blog installment I’ll be discussing specific marketing strategies and tactics that could be employed to help build awareness, increase foot traffic and/or repeat business. For the purpose of staying focused, we’re going to assume…

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Added by Danielle Foley on August 19, 2016 at 5:32pm — 1 Comment

Small Business Retail Strategies for Success (Part 2):  Tracking and Monitoring Trends

Many factors influence the market; retailers who do not want to be left behind should carefully monitor trends and develop strategies for responding to and taking advantage of any opportunities they may present.  Because retailers, generally speaking, have a finite geographical limitation, it’s actually easier for them versus E-tailers to conduct routine market research to help their businesses perform better. For instance, it’s important to track…



The local economy.   Pay attention…

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Added by Danielle Foley on July 21, 2016 at 1:28pm — No Comments

Small Business Retail Strategies for Success: Retailers Working Together

With the ever-growing shift from Retailer to E-tailer, the entire face of retail has undergone major changes, causing many forms of traditional retail to decrease or disappear in volume and importance. The small retailer category continues to struggle, but those who understand the circumstances, adjust their…

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Added by Danielle Foley on July 14, 2016 at 7:28pm — No Comments

Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 3 of 3-part series)

 

I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses.  Through my research, it became evident that video is an ideal medium for small businesses to use to brand storytelling pieces, which can live on a website, social media channels and can be used in press releases and email campaigns.  Whether sharing the brand values, brand…

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Added by Danielle Foley on June 24, 2016 at 3:41pm — 1 Comment

Why is it Important for Small Businesses to Create a Branded Video? (Part 2 of a 3-Part Study)

The following is part 2 of a 3-part market research report I had created, on behalf of a client, to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses.  Through my research, it became evident that video is an ideal medium for small businesses to use to brand storytelling pieces, which can live on a website, social media channels and can be used in press releases and email campaigns.  Whether sharing the brand…

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Added by Danielle Foley on June 15, 2016 at 12:26pm — 2 Comments

Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)

I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses.  Through my research, it became evident that video is an ideal medium for small businesses to use to…

Continue

Added by Danielle Foley on June 7, 2016 at 12:48pm — No Comments

Why is a Marketing Platform So Important for Small Businesses?

What is a marketing platform (often used by Authors), why do you need one and what are its ingredients to success?

A platform is simply a complete and comprehensive plan that defines your audience, how you’re going to reach them and why they should care about you and/or your product/service. The benefits of…

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Added by Danielle Foley on May 26, 2016 at 5:45pm — 2 Comments

Part II: 40 Free Tools and Resources to Help Grow Your Small Business

As promised, below are the next 10 in the list of 40 of the best tools and resources to help grow your small business.  Hopefully you’ve had a chance to review and make use of some (or all) of those mentioned in last week’s post!  To recap, as a small business owner whose mission is to help other small businesses…

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Added by Danielle Foley on May 28, 2015 at 12:24pm — No Comments

The Best Free Press Release Sites...For Growing Your Small Business

I do a lot of research to ensure that I’m staying up-to-date on “everything marketing” and therefore thought it would be helpful to share one of my most valuable findings…Free press release sites.  Because the new world of marketing is so incredibly digitally-focused, it is imperative to continue to create quality content for the purpose of general SEO, bringing visitors to your website, enhancing and reinforcing your brand/company image and building awareness.  One of the strategies by…

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Added by Danielle Foley on April 30, 2015 at 7:07pm — No Comments

What is Inbound Marketing and Why is it So Important?

80% of decision-makers prefer to get company information in a series of articles versus an advertisement, reported Content Marketing Institute. What this means is that in order to attract and convert potential customers you need to empower them with helpful, relevant content that educates and offers assistance to a problem they are looking to solve. This is called Inbound Marketing. Common examples of tactics used for inbound marketing include blogging, SEO, videos,…

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Added by Danielle Foley on March 16, 2015 at 9:07am — No Comments

Critical Trade Show Marketing & PR Strategies

I think it’s safe to assume that everyone knows to exhibit at a trade show you need signage, displays for merchandise, company brochures, product sell sheets, a press kit and an incredible website. However, all that will be lost if you don’t communicate to your prospects ahead of time to let them know that you’re exhibiting in the first place!  Most trade associations offer a variety of strategies to assist you reach your target attendee, in addition it is imperative to reach out to everyone…

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Added by Danielle Foley on March 16, 2015 at 9:06am — No Comments

Defining Marketing Objectives & Strategies

After completing a Marketing Analysis it is important to outline your Marketing Objectives. Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives…

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Added by Danielle Foley on March 16, 2015 at 9:05am — No Comments

What is a Marketing Audit and Analysis and Why are They Important for Growth?

A MARKETING AUDIT is a close examination of your current strategies, tools and resources pertaining to sales, marketing and customer services.  It seeks answers to questions such as:

  • What are the strengths and unique qualities of your business?
  • Who are your customers, how loyal are they and what do they value most?
  • What are  your best selling products or services?
  • What marketing-related strategies have you implemented in the past and what were the…
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Added by Danielle Foley on March 16, 2015 at 9:04am — 1 Comment

The Importantance of Blogging as a Part of Your Growth Strategy

I was thinking about what would be the first post I should create on my Marketing Blog and then it dawned on me…A piece on why I’m publishing a blog!  As a marketing strategist I try to keep my clients and prospective clients informed on all the various tools to help them grow their business.  And as we all know, it’s important to practice what you preach, right?  This is why I’ve decided to share with you the top reasons why a blog is an extremely effective tool…

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Added by Danielle Foley on March 16, 2015 at 9:02am — No Comments

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