Danielle Foley's Blog – March 2015 Archive (5)

What is Inbound Marketing and Why is it So Important?

80% of decision-makers prefer to get company information in a series of articles versus an advertisement, reported Content Marketing Institute. What this means is that in order to attract and convert potential customers you need to empower them with helpful, relevant content that educates and offers assistance to a problem they are looking to solve. This is called Inbound Marketing. Common examples of tactics used for inbound marketing include blogging, SEO, videos,…

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Added by Danielle Foley on March 16, 2015 at 9:07am — No Comments

Critical Trade Show Marketing & PR Strategies

I think it’s safe to assume that everyone knows to exhibit at a trade show you need signage, displays for merchandise, company brochures, product sell sheets, a press kit and an incredible website. However, all that will be lost if you don’t communicate to your prospects ahead of time to let them know that you’re exhibiting in the first place!  Most trade associations offer a variety of strategies to assist you reach your target attendee, in addition it is imperative to reach out to everyone…

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Added by Danielle Foley on March 16, 2015 at 9:06am — No Comments

Defining Marketing Objectives & Strategies

After completing a Marketing Analysis it is important to outline your Marketing Objectives. Marketing Objectives are defined as the group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. A company’s marketing objectives for a particular product might include increasing product awareness among targeted consumers and providing information about product features. Specifically, common marketing objectives…

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Added by Danielle Foley on March 16, 2015 at 9:05am — No Comments

What is a Marketing Audit and Analysis and Why are They Important for Growth?

A MARKETING AUDIT is a close examination of your current strategies, tools and resources pertaining to sales, marketing and customer services.  It seeks answers to questions such as:

  • What are the strengths and unique qualities of your business?
  • Who are your customers, how loyal are they and what do they value most?
  • What are  your best selling products or services?
  • What marketing-related strategies have you implemented in the past and what were the…
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Added by Danielle Foley on March 16, 2015 at 9:04am — 1 Comment

The Importantance of Blogging as a Part of Your Growth Strategy

I was thinking about what would be the first post I should create on my Marketing Blog and then it dawned on me…A piece on why I’m publishing a blog!  As a marketing strategist I try to keep my clients and prospective clients informed on all the various tools to help them grow their business.  And as we all know, it’s important to practice what you preach, right?  This is why I’ve decided to share with you the top reasons why a blog is an extremely effective tool…

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Added by Danielle Foley on March 16, 2015 at 9:02am — No Comments

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