Tracey Clayton's Blog (42)

What Your Office Space Says About Your Brand

Some people think that a brand is all about a particular product or a company logo, when, in fact, things are much more complicated than that. Your brand is everything you are, from your employees and your website to the layout of your office. Potential customers and clients visiting your office for the first time will make a mental image associated with your business, based on what they see in your office. Because of this, it is important to know what your…


Added by Tracey Clayton on October 14, 2018 at 10:00am — No Comments

Essential Technology for Your SMB

One of the main traits of an SMB (that separates them from massive conglomerates) is the number of employees. While from the outside, this number may seem sufficient to satisfy the current workload that you’re facing, more often than not, this won’t be the case. So, how do you maintain the peak of productivity with a skeleton crew? With the adequate use of technology and tech-trends, of course. That being said, here are top five essential tech trends for your…


Added by Tracey Clayton on October 1, 2018 at 2:03am — No Comments

Additional Funding Sources for Your SMB

If there is one thing anyone entering the world of small business comes to realize, then it has to be the fact that a good idea is simply not enough. What your small business needs at its initial stages is a little meat on its bones, that is – money. More often than not, small business owners bite off more than they can chew and the expenses of running a business soon get out of hand. However, if you plan ahead and consider each and every source of funding,…


Added by Tracey Clayton on August 27, 2018 at 2:19am — No Comments

Most Effective Ways of Reducing Your SMB's Monthly Costs

Aside from the need for self-actualization and a feeling of accomplishment, most people enter the business world for one reason – profit. Simply put, profit is what is left when you take all your income and deduct your outcomes. This means that there are two ways to increase your profit: A) by boosting your productivity and B) by reducing your overhead. Seeing as how most guides focus on the first, today, we’ll write about the latter. With that in mind, here…


Added by Tracey Clayton on July 13, 2018 at 4:17am — 1 Comment

5 Smart Ways to Reduce the Costs of Doing Business

Small businesses are under a lot of pressure from day one. They need to deal with a lot of regulations and rules that can limit their growth at least in the beginning. There are also a lot of competitors to worry about, especially now when the economy is truly global.

That’s why it’s important to cut costs wherever it’s possible to do so. These saving methods shouldn’t jeopardize the quality of your service or your…


Added by Tracey Clayton on June 10, 2018 at 1:30am — No Comments

Boost Employee Productivity with a Better Workplace Design

It is a well-known fact that an effective and friendly workplace design can increase the productivity of your employees. Decorating an office space and buildings can make a huge difference when it comes to the success of a company. Various studies show that employees in suitably designed working spaces are up to 20 percent more productive, and since the environment can deeply impact employee's attitude and perception of the business, it is quintessential to…


Added by Tracey Clayton on April 18, 2018 at 10:38am — No Comments

Venturing into Online Trading - 5 Essential Tips

We all know online trading is huge right now. It seems like more and more people decide to turn to the web in order to give their income a boost. However, getting into online trading isn’t as easy as it may seem and any help you can might come in handy. That said, we came up with 5 essential tips that will help you venture into online trading.…


Added by Tracey Clayton on April 11, 2018 at 1:14am — No Comments

Finding the Right Professionals for Your Business Outsourcing Needs

Even though the whole point of outsourcing is to make things easier for you and your team, it doesn’t mean that all you need to do is decide to outsource and call it a day. It’s extremely important that you find the right professionals for your business outsourcing needs and you’ll simply have to put a lot of effort into it. And to help you, we’ve come up with a couple of tips that should help you identify professionals that can really help your business move…


Added by Tracey Clayton on March 20, 2018 at 7:27am — No Comments

Boost Your Company's Digital Marketing Efforts in 4 Easy Steps

If you want your business to stand out in a competitive industry, it’s extremely important that you come up with a well-designed marketing strategy. And since we live in the digital age, your marketing strategy simply needs to have a digital component. In fact, with so many people online, investing in digital marketing is the best way to get your business recognized. And if already did this but you want your digital marketing presence to be more effective,…


Added by Tracey Clayton on March 12, 2018 at 12:30am — No Comments

Why Every Business Needs a Digital Marketing Strategy

Traditionally, there was a time when blood, sweat, and tears were enough for a small business to generate a stellar profit. Unfortunately, with the rise of the internet and affordable marketing practices, entrepreneurship has changed forever.

Your customers have become digitally-savvy and more demanding than ever. They know how valuable they are to your business and they want you to treat them accordingly. Not to…


Added by Tracey Clayton on February 26, 2018 at 5:28am — 3 Comments

Manage Your Finances like a Boss

Millennials are way better at managing their finances than their predecessors – this is no longer a matter of opinion, but a fact. When put against baby…


Added by Tracey Clayton on January 30, 2018 at 4:37am — No Comments

Legal Representation and SMB Owners

Quite often, SMB owners overlook the importance of good legal protection. However, if you’re an SMB owner, this is definitely something you’ll want to avoid doing. Being an SMB owner, you’ve probably shed blood in order to get your business off the ground and the last thing you want to do is get ruined by a legal issue you had absolutely no clue about. That’s why having a good legal representation can come in handy. And if you’re still not convinced that you…


Added by Tracey Clayton on January 9, 2018 at 1:14am — No Comments

5 Best Home Business Ideas

A successful business doesn’t require a big investment or a complex infrastructure. Some businesses could be launched without any money, or with a very small budget. Due to the changes in technology the business could also be conducted and organized entirely from your own home. This doesn’t mean that such a business will always remain a small home project. These businesses could grow to become a company in a more traditional meaning of the…


Added by Tracey Clayton on December 8, 2017 at 6:07am — No Comments

Make Your Business Shipping Operations More Efficient

While your shipping operation is vital throughout the entire year, during the holiday season its importance increases even more, due to the massive boost in the volume of the items that need to be shipped. This is why even the slight edge in your shipping system can make a difference between an utter failure and a complete success. Furthermore, every single cent you get to save on your shipping goes directly to your profit, which can potentially turn your…


Added by Tracey Clayton on December 4, 2017 at 7:38am — 1 Comment

Business Growth Tactics You Need to Apply

Most businesses don’t make it through the first year and having a company that generates revenue for five years straight is a minor miracle. This is mostly because there are always competitors fighting for the market and a business needs to grow if it wants to stay afloat.

It’s important to plan for your business to grow and expand from day one. At least a portion of your income should always be dedicated to future projects that would expand your…


Added by Tracey Clayton on November 23, 2017 at 7:37am — No Comments

The Importance of Media Monitoring for Your Business

The preparation stage and the market analysis you do before the launch can only take you so far. Once your product is out there in the open, you can expect the unexpected. Needless to say, this isn’t always negative, but sometimes failing to respond appropriately to the unexpected positive endorsement can be just as bad. This is why your business desperately needs media monitoring to provide this invaluable insight. Here’s is a brief rundown on how this works and why it is so…


Added by Tracey Clayton on October 30, 2017 at 8:29am — 1 Comment

Improve the Efficiency of Your SEO Business with These Types of Tools

Depending on the number of clients you have, as well as the scope and type of SEO services you provide, your daily routine might include thousands of minute menial tasks that add up to hours of time wasted on something that could have been taken care of by a single tool, script, or service. Finding tools you are comfortable with can take a while, but if you properly identify the areas where automation could benefit you the most, you’ll be able to expand your client base…


Added by Tracey Clayton on October 23, 2017 at 4:36am — 6 Comments

Work Organization Techniques for Increased Productivity

Many people spend hours and hours behind their desks only to have their workday spiral out of control. And this isn’t something you’ll want to happen to you and your employees. You’ll want to limit all the distractions and ditch those low-priority tasks so that everyone can focus on the more important work. Luckily, if you know what you’re doing, you should be able to increase productivity in your office. All you have to do is follow some work organization techniques that…


Added by Tracey Clayton on October 18, 2017 at 6:52am — No Comments

Turning Your Home Office into a Success

You’ve launched a startup or began working remotely, and are thinking about creating and equipping a genuine home office. If you want to be efficient and put in a good day’s work, you can’t keep working from your kitchen or living-room table, because that’s not a work-inductive environment. Many people make a mistake by thinking of office design as an afterthought, because a properly designed office can do wonders when it comes to job satisfaction and…


Added by Tracey Clayton on October 6, 2017 at 7:30am — 1 Comment

5 Tips to Foster Good Relationships with Your Business Partners

No matter what kind of business you're running, there will always be tons of things that have to be done. And trying to conquer it all on your own isn’t a good idea, especially if you’re a rookie entrepreneur. Instead, what you should do is find business partners who’ll help you out. Still, even once you find people who’ll want to partner up with you, you’ll have to work hard to make those partnerships strong and lasting. That said, we’ve listed 5 tips that are guaranteed to…


Added by Tracey Clayton on August 23, 2017 at 3:57am — No Comments

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