Tracey Clayton's Blog (34)

Boost Your Company's Digital Marketing Efforts in 4 Easy Steps

If you want your business to stand out in a competitive industry, it’s extremely important that you come up with a well-designed marketing strategy. And since we live in the digital age, your marketing strategy simply needs to have a digital component. In fact, with so many people online, investing in digital marketing is the best way to get your business recognized. And if already did this but you want your digital marketing presence to be more effective,…


Added by Tracey Clayton on March 12, 2018 at 12:30am — No Comments

Why Every Business Needs a Digital Marketing Strategy

Traditionally, there was a time when blood, sweat, and tears were enough for a small business to generate a stellar profit. Unfortunately, with the rise of the internet and affordable marketing practices, entrepreneurship has changed forever.

Your customers have become digitally-savvy and more demanding than ever. They know how valuable they are to your business and they want you to treat them accordingly. Not to…


Added by Tracey Clayton on February 26, 2018 at 5:28am — No Comments

Manage Your Finances like a Boss

Millennials are way better at managing their finances than their predecessors – this is no longer a matter of opinion, but a fact. When put against baby…


Added by Tracey Clayton on January 30, 2018 at 4:37am — No Comments

Legal Representation and SMB Owners

Quite often, SMB owners overlook the importance of good legal protection. However, if you’re an SMB owner, this is definitely something you’ll want to avoid doing. Being an SMB owner, you’ve probably shed blood in order to get your business off the ground and the last thing you want to do is get ruined by a legal issue you had absolutely no clue about. That’s why having a good legal representation can come in handy. And if you’re still not convinced that you…


Added by Tracey Clayton on January 9, 2018 at 1:14am — No Comments

5 Best Home Business Ideas

A successful business doesn’t require a big investment or a complex infrastructure. Some businesses could be launched without any money, or with a very small budget. Due to the changes in technology the business could also be conducted and organized entirely from your own home. This doesn’t mean that such a business will always remain a small home project. These businesses could grow to become a company in a more traditional meaning of the…


Added by Tracey Clayton on December 8, 2017 at 6:07am — No Comments

Make Your Business Shipping Operations More Efficient

While your shipping operation is vital throughout the entire year, during the holiday season its importance increases even more, due to the massive boost in the volume of the items that need to be shipped. This is why even the slight edge in your shipping system can make a difference between an utter failure and a complete success. Furthermore, every single cent you get to save on your shipping goes directly to your profit, which can potentially turn your…


Added by Tracey Clayton on December 4, 2017 at 7:38am — 1 Comment

Business Growth Tactics You Need to Apply

Most businesses don’t make it through the first year and having a company that generates revenue for five years straight is a minor miracle. This is mostly because there are always competitors fighting for the market and a business needs to grow if it wants to stay afloat.

It’s important to plan for your business to grow and expand from day one. At least a portion of your income should always be dedicated to future projects that would expand your…


Added by Tracey Clayton on November 23, 2017 at 7:37am — No Comments

The Importance of Media Monitoring for Your Business

The preparation stage and the market analysis you do before the launch can only take you so far. Once your product is out there in the open, you can expect the unexpected. Needless to say, this isn’t always negative, but sometimes failing to respond appropriately to the unexpected positive endorsement can be just as bad. This is why your business desperately needs media monitoring to provide this invaluable insight. Here’s is a brief rundown on how this works and why it is so…


Added by Tracey Clayton on October 30, 2017 at 8:29am — 1 Comment

Improve the Efficiency of Your SEO Business with These Types of Tools

Depending on the number of clients you have, as well as the scope and type of SEO services you provide, your daily routine might include thousands of minute menial tasks that add up to hours of time wasted on something that could have been taken care of by a single tool, script, or service. Finding tools you are comfortable with can take a while, but if you properly identify the areas where automation could benefit you the most, you’ll be able to expand your client base…


Added by Tracey Clayton on October 23, 2017 at 4:36am — 5 Comments

Work Organization Techniques for Increased Productivity

Many people spend hours and hours behind their desks only to have their workday spiral out of control. And this isn’t something you’ll want to happen to you and your employees. You’ll want to limit all the distractions and ditch those low-priority tasks so that everyone can focus on the more important work. Luckily, if you know what you’re doing, you should be able to increase productivity in your office. All you have to do is follow some work organization techniques that…


Added by Tracey Clayton on October 18, 2017 at 6:52am — No Comments

Turning Your Home Office into a Success

You’ve launched a startup or began working remotely, and are thinking about creating and equipping a genuine home office. If you want to be efficient and put in a good day’s work, you can’t keep working from your kitchen or living-room table, because that’s not a work-inductive environment. Many people make a mistake by thinking of office design as an afterthought, because a properly designed office can do wonders when it comes to job satisfaction and…


Added by Tracey Clayton on October 6, 2017 at 7:30am — 1 Comment

5 Tips to Foster Good Relationships with Your Business Partners

No matter what kind of business you're running, there will always be tons of things that have to be done. And trying to conquer it all on your own isn’t a good idea, especially if you’re a rookie entrepreneur. Instead, what you should do is find business partners who’ll help you out. Still, even once you find people who’ll want to partner up with you, you’ll have to work hard to make those partnerships strong and lasting. That said, we’ve listed 5 tips that are guaranteed to…


Added by Tracey Clayton on August 23, 2017 at 3:57am — No Comments

Psychology Behind Intrapersonal Relationships Within a Company

Understanding the dynamics of an intrapersonal relationships within a company is not a simple task. Even if you do bring together people who are supposed to work well together (on paper) in reality this doesn’t have to be the case. On the other hand, your company itself needs to have a solid intrapersonal policy. No one expects you to influence what people within your company think of each-other, but you should at least enforce some basic rules of interaction, based on the…


Added by Tracey Clayton on August 14, 2017 at 4:14am — 2 Comments

Why Good Customer Service Is Vital for Your Business

There’s just so many businesses out there which fail to realize how important customer service is. This can be a huge mistake, especially because good customer service isn’t just important but it’s absolutely vital. And if you’re still not sure why, make sure you check out our list of four reasons why good customer service is vital for your business.…


Added by Tracey Clayton on August 2, 2017 at 7:00am — No Comments

Why Business Cards Still Matter in the Digital Age

It’s true that we live in a digital era. Thanks to the available technology, a great portion of every business is done online, via computers and phones. It may easily seem like business cards have become redundant in such a society. However, even with all the business digitalization, business cards remain an important part of a professional image to this day. What’s more, there are several reasons as to why nothing can still replace business cards.

Business cards…


Added by Tracey Clayton on July 25, 2017 at 6:41pm — No Comments

Why Opting for a Self-Employment Loan Is a Good Move?

We live in the age of entrepreneurship. People are massively quitting their 9 to 5 jobs and choosing to pursue their business projects. Many of them fail miserably, but some succeed and make multi-million dollar empires. We all know that the eligibility for many different loans depends on our employment status and monthly salary. In the first years of business development, most entrepreneurs are not eligible to take personal loans. They can opt for equipment…


Added by Tracey Clayton on July 24, 2017 at 9:11am — No Comments

Green up Your Business in 5 Easy Steps

The competition is strong in every industry. Businesses are booming they have to compete for every customer. It often isn’t enough to have a product that meets the needs of the users or organize the most effective marketing campaign.…


Added by Tracey Clayton on July 10, 2017 at 4:34am — No Comments

5 Things You Need to Help Your Office Run Smoothly

Running an office is never easy. There’s just so many things that have to be done and no matter how hard you try, it seems you can never achieve it all. Luckily, there are plenty of things you can use in order to make your office run smoothly. We’ve come up with five of them that are guaranteed to do the trick. Read on to find out more about them.…


Added by Tracey Clayton on July 7, 2017 at 6:20pm — No Comments

Improve Your Business Productivity with the Right Office Design

There’s a reason why every successful business takes care of its office design and it goes far beyond mere aesthetics. A professional, functional and, above all, comfortable space will both project the right image to your clients and increase productivity in general. There’s a huge correlation between comfort and productivity and most offices can hugely benefit from changes in layout and general organization.…


Added by Tracey Clayton on June 29, 2017 at 3:51am — No Comments

Ways Using Telemarketing Can Help Your Business Grow

We live in the age of Internet, where there is little place for phone conversations. In fact, most people find texting and instant texting greatly preferable to actually having to talk to people. It’s true, calling is significantly less effective than it used to be, especially when you consider the use of voicemail, opt-outs and multiple layers in organizations and business that has made having an actual phone conversation with the other party simply harder.

This, however,…


Added by Tracey Clayton on June 26, 2017 at 4:09pm — No Comments


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