Emilia Marius's Blog (3)

Personalized Shopping: Making or Breaking Brands?

Creating an identity is a long process that requires discipline, research and resilience. Brand building, much like bodybuilding, doesn’t happen overnight and any drifting away from the successful routine can have long-term damaging effects on the overall result.

Companies have learned that one of the best ways to make a name for themselves is to pay attention to the customer and to become mind readers of customers’ needs and desires. Prompting them with just the right offer at the…


Added by Emilia Marius on February 10, 2018 at 6:01am — No Comments

Knowledge Mapping: Are You Ready to Put in the Work and Effort?

Knowledge is one of the most important intangible assets of a company, and it should be measured and classified just like any other item that has the potential to generate value. While servicing and maintenance of machines and equipment are fully regulated and considered to be a usual business, maintaining a clean and updated database of knowledge is regarded as an unnecessary luxury.

This way of looking at corporate knowledge needs to change. Although knowledge mapping – which is…


Added by Emilia Marius on February 4, 2018 at 11:05am — No Comments

A Data Science Twist on SWOT Analysis for Small Companies

$50 billion before 2020, can help even solopreneurs compete with industry leaders. The beauty of Big Data is that through online, scalable and affordable tools you can have the luxury of a dedicated marketing, HR or finance team.

The real question is, do you need these tools for your company? As long as you have questions like: “Which are our top performing products? Who is buying them? Which price is best for each segment? Who are our direct competitors and what are they doing…


Added by Emilia Marius on January 30, 2018 at 5:22am — No Comments

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