Kurt Magnus's Blog (1)

Business Writing: Writing For Impact

Professional writers freely admit that their biggest challenge is writing communications that are actually read and acted upon. Granted, reader apathy is a universal problem, but it is also one that haunts even the most accomplished writers.

Obviously, content plays a part in this, but the bigger reason lies in the fact that…

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Added by Kurt Magnus on April 4, 2019 at 4:51am — 1 Comment

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