Mickie Kennedy's Blog (7)

5 Ways to Improve Your Internal PR

When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.

However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts…

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Added by Mickie Kennedy on December 15, 2014 at 6:10pm — No Comments

Study Local Press Releases to Learn How to Craft Your Own

Nothing helps you out like experience. Of course that doesn’t do you any good if you don’t have any yet, so how do you know if you’re doing your job correctly when you’re first starting out? Like anything in the writing world, before you put your pen down for the first time, it’s important to look over past examples of what others have done.

 

The same goes for local press releases. Your predecessors knew (or at least thought they knew) how the town worked and what…

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Added by Mickie Kennedy on December 1, 2014 at 3:00pm — No Comments

How to Make Your Audience Feel What You Want Them To

Many a tin-foil hat wearing conspiracy theorist has shouted from the rooftops that industries like PR and social media are all about manipulation. We want the public to think and feel a certain way and will do anything to achieve that aim.

Well, don’t tell them, but they’re kind of right! While I wouldn’t call it manipulation, we do spend an awful lot of time crafting messages…

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Added by Mickie Kennedy on November 21, 2014 at 7:00pm — No Comments

What Training Should I Get if I Want to Work in PR?

What Training Should I Get if I Want to Work in PR?

by Mickie E Kennedy, founder of eReleases PR Distribution

 

Working in public relations takes more than good people skills and a bright, shiny smile. There is a lot to learn, so here are some tips on what to focus on.

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Added by Mickie Kennedy on March 27, 2014 at 7:19pm — No Comments

Press Release by the Numbers

Breaking down the press release process can be easy as 1-2-3, quite literally! In this article we’ll look at the numbers behind the art of the press release.

1 Interesting Subject

While this means you need to make sure what you’re writing about is definitely newsworthy and actually worth reading in the newspaper, it also means you should focus your press release on…

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Added by Mickie Kennedy on January 13, 2014 at 1:00pm — No Comments

5 Great PR Books

If you’re not reading and learning, then you’ve become stagnant. Just because you’ve got that degree locked down doesn’t mean you get to be lazy! Finding the right books to pick up can be a bit of a hassle, so here’s a list of some of our favorites to get you started.

1. How to Win Friends and Influence People – Dale Carnegie

Why have you not read this yet? The best place to start is the beginning, and Carnegie was one of the first to put into words what people had been…

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Added by Mickie Kennedy on October 29, 2013 at 11:00am — No Comments

The Importance of Knowing your Market Segments

Being a business owner in today’s extremely diverse consumer-driven world can be daunting. How does one advertise successfully? The first step is identifying your individual market segments. How can a seemingly homogenous market be separated and categorized? Don’t worry, there are numerous, easily recognizable groups of consumers that tend to respond to certain marketing or promotions in predictable ways. First, you must learn to recognize and try to connect with each type of group, or…

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Added by Mickie Kennedy on August 26, 2013 at 4:22pm — No Comments

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