SEO or Search Engine Optimization is one of the most critical factors that will help your company to scale up high. You need to, therefore, ensure that your website and content that you post on it is SEO friendly so that you rank well on searches.
Companies that do not take care of this aspect are going to lose big time. Nowadays, you can find so many different SEO tools out there in the market. You need to pick the right ones if you want your business to be successful. New trends such as AI and voice search is taking the world like a storm.
Here are 15 such tools that you need to be aware of and use them to assist your business and to gear up for the SEO game:
Google Analytics: If you are serious about SEO, this is one tool that you for sure need to use. You can learn a lot about the traffic that is coming to your website. Learn about the number of visits, location demographics, and traffic sources. Digital marketers can use this data to see what kind of content is working for them and eliminate stuff that is not working in their favor. The best part is that you can use this tool for free.
Answer the Public: It is one of those nifty tools that can assist content marketers in knowing what exactly people are asking online. If you put in a keyword in it, it will bring to you the popular queries that people have about that subject. You can prepare better content using these insights.
Keyworddit: It is one of the best tools that you can use to find appropriate keywords in your content to drive traffic to your site. You will learn about the monthly search volumes for words or phrases in the US. This tool provides valuable insights into the interests of target audiences.
MozBar: It is one of those free tools that work on Chrome browser. Since it is an SEO toolbar, you can use it to gain access to metrics (advanced) and learn about specific SERPs and webpages. You can quickly learn about the Domain and Page Authority of a site or a page.
UberSuggest: It is a tool that collates data from the Google Keyword Planner. You can know things such as CPC, search volume, and the competition that is prevalent for a particular keyword.
Woorank: You can use this tool to obtain an SEO score for your website. Using the insights that this tool provides in the 'Marketing Checklist,' you can improve the SEO score of your website. Woorank also offers you a mobile section. You can use this feature to see how well your pages render on the mobile devices and also checks the loading time.
SEMrush: If you want to know what keywords your competitors are using to rank well on the search results page, this is one tool that you for sure need to check. There are different plans available so that you can choose one that is affordable for you. You can use this tool for free for the first 14 days.
BROWSEO: It is one valuable tool that will help you to look at your website like a search engine. You will know the underlying structure of a webpage and can also identify if a bot has difficulty reading the webpage.
Mobile Friendly Test: Google Algorithms are keen on awarding mobile-friendly sites. If you want to optimize your website to perform well on mobile devices like tablets and smartphones, this is one tool that you for sure need to use. This tool will also give you some valuable insights and suggestions to improve your site.
CanlRank: CanlRank will help you understand what you should do to rank on the first page. It uses AI technology to give you suggestions. Taking its help, you can increase your chances to rank well in searches.
Check My Links: This tool will help you identify bad and broken links on your webpages. You can delete the links that are not upto the mark which will, in turn, help you to rank better on search engines.
Keyword Everywhere: It is a free tool that works on Chrome and Firefox browsers. It gives you information such as search volume, competition data, and CPC for keywords for a massive list of websites.
Countless Characters Google SERP Tool: You can use this tool to count the number of characters that you are using for a title and meta description. Google counts not only the characters but also the pixels. You will get this information as well.
Redirect Path: One can use the Redirect Path extension on Chrome to flag status codes such as 301,302, 404, and 500 HTTP. You can copy this data onto your technical audit document.
Google Analytics: You can use this tool to get insights about Mobile Usability, Sitemap Status, Indexation issues, and a lot more. It is one of those SEO tools that you for sure need to use.