With vast improvement of the digital realm, business owners now have a lot of choices on how they can improve their business’ performance through marketing. Aside from the traditional methods such as print, radio, and TV ads, digital advertising methods are also great options. The best advertising agency in Phoenix knows all of these and they can help you.
However, there is a relatively new way to do marketing. It is called inbound marketing. Generally, involves doing activities that reel in visitors to your website or social media page without sounding too sales oriented. In inbound marketing, it is all about your brand and content. The list below contains different ways in which you can leverage the power of inbound marketing to help your business grow.
#1 – Website Traffic Generation
We all know that people search the internet if they want to find information about something. This is what you want to take advantage of. You want to be the first business that the searchers see when they look for answers. But, how do you do this exactly? There are essentially a lot of ways.
But, the most common is content creation. Publish high-quality blogs regularly. Try to publish twice or thrice a day. Many studies show that the number of people who read quality blogs is increasing every year.
Now, this does not mean that you can just blog about anything. You need to consider a lot of things. It is even a trial and error situation. You may be blogging but your rankings are not improving. If this happens, you should look into the type of content or context. Your blogs may not be providing the right information or it may not be providing information at all!
#2 – Lead Generation
When you have finally perfected the recipe to get traffic, you will need to convert them into possible leads. You do not want to stop at having visitors, right? So, what can you do to generate leads?
The single most important thing to remember when you try to generate leads is to offer a high-quality and premium content for free in exchange for their information. You could give away e-books, exclusive videos, or webinar access to those who will provide their name and e-mail.
#3 – Lead Conversion
When you generously and religiously do traffic and lead generation the right way, all your digital marketing aspects will follow suit. You will notice that the number of leads you have is steadily increasing.
Out of the thousands of leads that you have, there will at least be one that is open to see what you have to offer. This is where you start doing marketing strategies that you have been accustomed to. You can start by asking them if they want to schedule a call. They can either call you or you reach out to them. If you are quite busy, you can outsource this part of the marketing funnel to an advertising agency in Phoenix. They are well-versed in inbound marketing and can assure you that those casual leads will turn into buying customers!