The success of a business depends on how well optimized the sales funnel is. With proper planning and analytical sorting, you can easily convert visitors into paying customers.
But the hard truth is that 79% of the leads never convert. As a business owner, you must be knowing the pain of users’ bouncing back of the sales funnel to never return.
Here in this guide, we are going to discuss 3 easy ways to optimize your sales funnel and stop customers from bouncing back.
1 - Create A Compelling Landing Page
A landing page is the first point of direct contact between you and your leads. The entire purpose of the landing page should be to keep your prospect engaged enough to get their contact information or make a sale.
Instead of connecting your inbound traffic directly with transactional pages, create a persuasive copy and provide a brief description of your products.
Make your landing page about your visitor. Show them what you can do for them and how you can solve their problem. This will not only help you increase the likelihood of conversion, but it will also help you get an idea of your prospect’s intent.
It is important to use a call-to-action button on every landing page. Ask yourself “what do you want your prospects to DO after visiting the page?”
If you’re running PPC ads, it is important to create a landing page that reflects your promotional specifications presented in the ad. For example, when an ad says “Get 40% off on our product”, the landing page must highlight the same message along with a strong call-to-action button.
2 - Identify Points Of Lead Leakage
A sales pipeline constitutes 5 primary stages namely prospecting, qualification, proposal, closing the deal, and repeat business. It is important to evaluate the efficiency at each stage to identify where most users are dropping out.
Controlling lead leakage is a crucial step in ensuring the efficiency of the sales funnel. This will help you identify prospects and present them with attractive offers, ultimately converting them into happy customers.
Finteza is a great analytics software that lets you identify the points of leakage. By setting your goals based on visited pages or events, you can collect relevant insight into how users are interacting with your website and what difficulties they are facing.
Once you set your goals, Finteza provides a basic report that contains the number of prospects who have converted along with the number of users who completed the targeted activity.
You can then use the data provided by Finteza to further optimize the sales funnel and improve the conversion rate. It will also give you a clear idea of the channels with the highest contribution to achieving your company goals.
Even minor glitches in your sales funnel can make your prospects bounce back from your website. Getting an idea about what’s wrong in your sales funnel can help you adopt different approaches and strategies to increase the conversion rate.
Additionally, you can run surveys to figure out what your prospects don’t like about your website or anything related to your business and work on it.
3 - Integrate Chatbots To Assist Users In Their Buying Journey
Chatbots are changing the way customers communicate with brands. The best part about integrating chatbots on your website is that they can assist your customers 24/7 and saves the trouble of searching the company’s online or offline (a call with your customer care) resources for the answers they need.
Apart from helping customers with their queries, chatbots can also collect users’ information which can be used later to target customers via personalized marketing.
Chatbots not only provide a seamless buying experience, but they also personify your brand. Another thing that makes chatbots special is their capability of using deep learning and natural language processing to mimic human interactions.
However, chatbot programmed to give specific answers to specific questions is a lot different from AI-powered chatbots. For example, here’s how a conversation with both types of chatbots look like.
User: Hey, what’s the latest offer on your products?
Programmed chatbot: Hi! There’s a 50% discount on our products until tomorrow.
AI-Powered chatbot: Hi Mike! There’s a 50% discount on our products until tomorrow. Make sure you take advantage of the offer as soon as possible because we might run out of stock anytime.
Therefore, it is important to choose a chatbot that suits best for your business.
Optimizing the sales funnel is crucial for every business and doing it right will ensure guaranteed results. Ensuring your landing page reflects the promises made on the ad and integrating chatbots to solve users’ queries in real-time will take you one step closer to converting your leads.
Track each and every step in your sales funnel to get a clear idea of what’s working for your business and what’s not. You can also ask your visitors to provide feedback and help you improve the user experience.