4 Effective Content Writing Tips To Make You A Better Blogger

There are more bloggers in the world today than ever before. The truth is that not all these people are effective. 

You will not just sit at your desk and assume ideas will flow through your mind and onto the computer keyboard. There are several content writing tactics for producing a killer blog. 

The following are the top 4 tips before you hit the ‘publish’ button. 

1- Thorough Planning

Just like in driving, writing requires you to obtain skills first. There are innumerable sources of information in the world today. 

With these, there is perhaps no excuse for writing a boring, disinteresting, and tasteless blog. WordStream says that you should start a blog whose topic is dear to your heart.

It is more important to spend time researching topics than write in a hurry only to put off your audience. 

If the topic does not elicit ideas naturally and you find yourself straining to construct sentences, your audiences will probably be bored as well. 

If the outline is not interesting, readers will find it easier to click the ‘Back’ button than read through the blog. 

Once you have identified a topic that you are passionate about, conduct a careful study about subtopics that relate to, affect or are dear to readers. 

It is also recommended to optimize your keywords. Generic keywords won’t help; think of long-tail keywords. Question-based keywords like how to keywords (Mercato does this excellently in its blog), latent semantic indexing (LSI) keywords, local search and voice search keywords are all excellent ways to choose the next topic of your blog.

2- Write A Killer Headline

Having researched your topic, it is time to put pen to paper. This phase is akin to a step where your driving guide lets you drive the vehicle without his assistance. 

As the rubber hits the road, you should be armed with a headline so riveting that readers cannot avoid going through the article. 

A rich headline is one that has particular keywords to grab and maintain the attention of a passive reader. Imagine that you are the one searching for information. 

Target your headline to a specific audience. Humans are naturally wired to listen for information that is directly targeted at them. 

If you are writing about health choices for senior citizens in the US, for example, ensure that you mention this demographic in the title. Search engines will crawl on the cyberspace and serve searches with your blog post. 

3- Write A Exciting Blog Post

Billions of blogs on the Internet today are competing for a certain limited audience. How will yours win the game? Use the KISS formula- Keep It Simple Sugar. 

Let it be so simple that people will understand immediately. Use common-place words, short sentences, and brief paragraphs. 

Make the most use of bullet points, numbering of ideas or items and relevant subheadings. 

If the content overwhelms the readers’ eyes, they will dislike the blog no matter how rich it is. In simple terms, a reader should derive practical and realistic information in a matter of minutes.

Neil Patel suggests that this trick can make you a great blogger in less than 30 days. 

Unless you are a very talented or seasoned blogger, it is difficult to piece words and sentences together to arrive at an audience-ready blog post. 

Even the most seasoned bloggers have to rewrite sentences to deliver accurate information. Let the blog be punctuated with witty comments, humorous stories, and situations that the average audience can relate with. 

4- Fine-Tune Your Blog Post

How many words should a typical blog be? This depends on the topic/genre, specific points under discussion, the attention span of readers and a blogger’s search engine optimization (SEO) needs.

Copy Press states that blogs of 300 words or less can be flagged down as thin content. The higher the word count, the better it is. Most of the sites ranking on the first page have enough content on them.

Do not write a short post only to fail to deliver the message. On the other hand, a very long text will bore audiences and will potentially be truncated by search engines. 

Fine-tune the blog post so that it contains common-place words and ordinary sentences. If it is a technical topic, use jargon sparingly. 

To become a better blogger, write more often. Good drivers become better if they aren’t afraid to hit the road. When you accidentally hit a speed bump, you will be more careful next time. 

Expect to be pulled over by traffic cops and be fined often, but this only heightens your experience. 


The following are other great blogging tips for your consideration.

  • Accentuate written word with compelling images.
  • Let readers comment at the bottom of your blog. 
  • Break up chunks of content into scannable portions.  
  • Read posts by leading bloggers and gather additional insight.

Observing these tips and others could improve your blogging skills in little time. When you become an expert, share your insights with beginners. 

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