The multivendor ecosystem is one of the must-haves for the eCommerce sites owing to the competition in the industry. In the consumer-powered industry, a single-vendor store might fail to meet their expectation. This is when a multi-seller setup might come to your rescue. With this, the third-party seller can list their products. This ultimately increases the options for the customer. Over top of this, the store admin need not maintain their own inventory.
Additionally, it regardless to say that before delving into this business model, you need do a thorough research of the market and the demand of the customers. Now that you have done all the research, have tapped the customer base and ready to launch the marketplace, it is now time to consider some of the key factors that the marketplace should have.
The article has listed some of those key consideration. Read on to know more.
An intuitive interface
Regardless of the quality of the product that you offer, the UI of the site still plays a vital role in user engagement. Additionally, once you change the flow of transaction of your site, the front-end has to change accordingly. Since, most of the eCommerce sites these days are based on CMS platform. For enabling the multi-seller features, extension are used. Prestashop Multi vendor Marketplace addon is one such example for the Prestashop sites. In such case, make sure that the plugin that you are using offers an option to change the look and feel to the marketplace with ease. The multi-vendor marketplace extension regardless of the platform should have the option to add custom CSS and JS codes.
Easy management for the sellers
Not just the customers, it important to keep the transaction flawless for the sellers as well. The vendors should get an access to their dashboard for easy management. They should get an access to upload the products and related details and manage their profile from the front-end of the site itself.
The admin should be the controller
Even when the emphasis is laid on making the transaction seamless for the sellers and the customers, the control of the site should rest in the hands of the admin. Make sure that you have an option to view the seller’s profile as well as to approve/disapprove the same. Even the products should listed after the approval of the admin. This will keep a check on the quality of the services provided to the customers. The reviews/rating option should be enabled for the customers. However, posting any sort of review might hamper your site. So, keep a check on the same and post the reviews that you want to.
Split and consolidation of the shopping cart
Since, multiple sellers are trading on the same platform, there is a possibility that the customers might add the product of the different vendors in their cart. This will ultimately conflict the invoice. The development should be done in such a way that the customers get one consolidated invoice for their products. On the other hand, the different vendors should get different invoices for their individual product. Even the return/refund/replacement should be enabled for a single vendor even if there are products of different sellers in the cart. Even the return request should be send to the concerned sellers only.
Privacy and data security policies
The admin should be able to easily fix and manage the policies of the site for the vendor registration. Additionally, the marketplace should offer data security options. Making the site, GDPR complaint is a must in case you are dealing with EU customers or vendors. The sellers as well as the customers should get all the rights under the GDPR law.
Additional features offered by Prestashop Multi vendor Marketplace Module are as under:
New custom shipping methods: Sellers can add custom shipping methods from the product catalogue section.
New Manufacturer and supplier: If the feature is enabled from backend, seller gets an option to add new manufacturer and supplier from seller dashboard.
New custom field: Seller have an chance to know about their customer choices and need by adding custom field type on product page. Custom field type added by seller are file field type and text field type.
Percentage discount deals: In addition to fixed value discount deals, seller can run percentage value discount deals at the Marketplace.
Order Email and Cancel Email: Email notifications will be sent to seller on placement of order and order cancellation.
Even in case of the CMS-platforms, there are plugins available for enabling the multi-seller feature. Make sure that you use the apt solution for your eCommerce site and stay ahead of your competitor.