Milestones and anniversaries are important for everyone: they show us how far we’ve come and remind us of the good things in life. Anniversaries of all kinds are always worth celebrating: wedding, relationship, job, graduation… Why would a company anniversary be any different? Company milestones and anniversaries are important and should be celebrated accordingly. We’ve put together a list of ideas to inspire you to organize a glorious celebration of your company’s anniversary.
First things first: calculate how much money you’re willing to spend on your celebration. Sometimes you will have to put aside a pretty penny, especially if the upcoming anniversary is significant, so it’s best to be prepared. There are also anniversaries that are important but don’t necessarily have to cost a fortune to celebrate. No matter how much you’re willing to spend, remember that this should be a carefully planned event you will be proud of, and which should make people attending it happy to be there.
If your company has been around for a while, your brand and your logo should be recognizable by this time. It could be a symbolic move to upgrade and update your brand and your logo for your anniversary. A number of big companies do this, and Starbucks is probably one of the most famous ones. Their signature logo has evolved a lot since their beginnings in the 1970s, and today they are proud not only of their modern design but also of the fact that they are spending less ink to brand their products too. Coca-Cola has taken the opportunity to commemorate their iconic bottle when they celebrated the 100th anniversary, and both companies have only profited from rebranding.
One of the simplest ways to celebrate is by throwing a party where you’ll invite not only your employees but your clients and business partners too. This might seem like too many people, but let’s be honest – you wouldn’t be able to get to this place if it wasn’t for all these people, and tha
It doesn’t matter how much effort you put into planning the event (be it a party or a presentation), unless you announce your anniversary accordingly, you won’t get any exposure. Fortunately for everyone, social media marketing is a very popular and powerful way to let the world knnking them with a glorious party seems like a good move. Rent a venue, contact catering services and agree on the food, order drinks, make sure there’s music and encourage everyone to relax and have fun. Make it a yearly tradition and allow everyone to forget about all the work pressure, stress, and deadlines they’ve been dealing with throughout the year.ow of your achievement. If you’re not a fan of announcing the upcoming celebration, you can still post photos of the event afterwards to your social media channels and let the general public know a bit more about your company. You can also use some of the more traditional forms of publicizing and advertising and announce your anniversary in magazines and newspapers.
Another move which big companies love is handing out anniversary souvenirs to employees, customers and clients, business partners, but also to potential clients. Just think about Slurpee who created collectible cups which people fell in love with and the National Parks that appeared on a series of U.S. postal stamps. You can also hand out gift cards, coffee cups, clothes with your company’s logo on them, or other ‘trinkets’ such as key rings, tote bags, baseball caps, fans, or even fidget spinners.
While it’s very convenient to give a commemorative trinket to each of your clients and staff members, you should also consider giving a more meaningful gift to someone who isn’t necessarily a part of your community. For example, you could provide a few scholarships to students who struggle financially, help families in need, donate money to a charity, etc. You could also help rebuild or develop a city park and have a few benches bear plaques with the names of local people who are famous in your industry.
Company anniversaries are a convenient way to reflect on where you have been in previous years and celebrate where you are at the moment. This will also give you strength and inspiration to continue your way forward and organize even grander and more significant company anniversaries in the future. Use this opportunity to improve your communication with your audience but also to show your employees how much you value them.