5 Major Marketing Mistakes Every Entrepreneur Should Stay Away From

To say that marketing is important to the success of a business is an understatement. Spending a decent amount of money on your campaigns and reading every single article on marketing strategies there is on the internet doesn’t guarantee your business’ success.The effectiveness of a marketing strategy relies upon its implementation and the entrepreneur’s knowledge of consumer behavior.

Marketing is an especially harder task for startups since you are bound by limited budget and resources. There’s also the pressure to get the word out about your brand to the right audience. Especially in the startup phase, mistakes are inevitable. You are constantly performing a trial and error method to decide which strategies will work best for your business. However, you don’t have to go through all of these mistakes to learn.

There are marketing mistakes that you can avoid altogether, and here are some of them.

1. Targeting the wrong audience:

2. Lack of research and planning:

3. Failing to measure progress:

4. Going too fast:

5. Settling:

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