A 5 minute read can save you from 5 severe mistakes that most beginners do while looking out for competent website design agency. Hence you should consider it completely worth it. From marketing heads to business owners themselves commit one or more of these faults due to either lack of awareness or they overlook their mere significance.
Failing to keep every step without slipping makes them vulnerable and they tend to lose their customers to their competition. It is not equivalent of trying to mend a broken mirror, but it is not very easy too. Good news is there are businesses running website design services that effortlessly uplift your company’s web presence. You just need to identify them among myriad of small and big self-proclaimed web designing experts. Avoiding the below given common yet very serious mistakes while hiring team of developers and designers and gain competitive edge over your competition.
Not integrating business goals with web design. You can bank upon the company that is keen to understand your company’s goals, objectives and vision. Synchronizing your web creation with your organizational goals holds paramount significance.
Experts believe the designers who focus on embellishing the website without giving due respect to the business goals often fail to drive maximum online traffic. Hence you should concentrate on hiring the services of web design companies who work on your web requirements with a clear mention of your business agenda in their heads.
Ignoring the readability of your website. Eye catching is something designers sometimes overdo to the extent that it surpasses the limits of readability. It is true that you should be able to build a creative and attractive website but it should not be in excess. In other words the use of bold colors, font style and size should not be interfering with the readability of your website content.
In order to avoid this from happening to your project, you should ask for the work references of the web designing firm in question. You may get idea of their working style by visiting their recent work profiles. Anything that goes against your expectations should be left there itself.
Excessive use of images and animations. Images and animations when use smartly can improve your website’s attractiveness. Going overboard with even best of images and animations however, can turn the table against you. They are always useful to draw viewer’s attention and engage them but to avoid distress them you should keep their use in boundaries.
You can avoid irritating your visitors by not stuffing images unnecessarily. Also as far as animations are concerned, do make use of them but give a skip button for the visitors that are in hurry and don’t want to be stopped by anything.
Not making it mobile friendly. More than half of the market visits new and old business online through their smartphones and tabs etc. It is highly important that your website is built in responsive way. Having a website that displays properly on the smaller screens keeps you ahead of other millions of businesses.
Generating leads online will be easier and faster with responsive web design as suggested by the ComScore report, over 60% of web traffic comes from small screen users. Hire a team that has got exposure and expertise in making mobile friendly sites because the users won’t wait for long pages to get uploaded.
Fear from free. To any businessman the word ‘free’ sounds lucrative. You naturally get driven towards it. Remember a good website needs time to get build and launched. Companies that boast to launch new website in minutes is nothing but a problem. As time passes by serious performance issues due to countless errors are bound to surface.
Having budget limitations is perfectly normal for any business. Hire online services that enjoy upper hand over local web agencies.