Each new day brings new opportunities with them to attain the desired success in life. However, as every coin has two sides, similarly there are new challenges awaiting the doorsteps. The Search Engine Optimization world too is preparing to conquer the unexpected threats, especially from various Google penalties.
It is evident that websites in a variety of aperture depend on Google for a high percentage of their traffic. Nearly 10% to 50% traffic can be wiped out instantly if the website gets hit by a penalty. Every month by Google, around 400,000 of these kinds of actions are being initiated manually. Google algorithmic updates such as Google Panda and Google Penguin, penalize many other such websites.
The company should be able to diagnose what caused the penalties and try to resolve it, regardless of the type of penalties. Below effective tips will teach the merchants on how to get rid of any penalties that can hold back their organic traffic.
A. Optimize Internal Links
The merchants have control over Internal links. They can direct the search engines to pages with higher importance and those sections related to one another, with these links. Just like the external links, the internal links can also be over-optimized.
Even though the external links get the most attention, ignoring the signals they are giving Google with the internal links isn’t smart. This can heavily influence how Google crawls their site, while these might not have a great impact on the rankings.
B. Avoid Spammy Markup
Structured data markup, can prove an effective way to improve search engine content discovery, indexation, and organic search visibility. Some Schema markups get recorded by Google’s Knowledge Graph, which produces Rich Snippets and is visible in local results. This can help to enhance and improve the click-through rate and organic search visibility.
But, structure data can harm owners site if not used correctly, due to the latest spammy structured markup penalties from Google.
C. Make Mobile Usability A Priority
Google has launched an important algorithm, Mobilegeddon, a mobile-friendly update. According to the update, all the websites must be mobile-responsive. Or else their traffic and ranking will decline greatly.
The business owners should also make sure that they use smaller images, as images rule the world. It can be loaded easily and fully on mobile devices. Along with the images, there are some other aspects too which need to consider before having the final say.
D. Monitor The Negative SEO
Today, a major concern for webmasters is the Negative SEO. Many businesses get affected by this unethical practices. The best way to stay safe is to keep vigilance. Keep the eyes wide open, and check if someone is creating links or visiting the site frequently. There are many tools available which can be used for manual detection of such malware activities.
E. Target Keywords
Those keywords which are appearing in spam sites more frequently, Google is waging war against them. For example, ‘Payday loans’ is a keyword that has already been targeted. Although, majority group of the people feels that it could do more. If the business is operating in a non-legitimate way then they should expect to be caught in the crossfire.
The Global Tech Giant Google is constantly updating its algorithms and features to offer the best user experience. As per SEO Services Melbourne, working in accordance with the guidelines Google provides, prior to the release of any new updates, it can prove handy to avoid penalties.