The tech world is the most competitive industry on the planet. Startups are created every day and everyone's competing for the same views, clicks, eyeballs, and revenue. In order to stand out and win in your market you need something special. Management must be at the top of their game in your company. Otherwise, you will end up losing every time. So make sure your tech management is improving in the following ways:
A manager must be able to lead their team. And that requires that they truly understand them and what they are going through. If tech managers don't really care about their people, then they will never be able to connect with them on a deep level and inspire them to perform at high levels.
This is especially critical in the tech startup world. Late night projects, long days, and last minute deadlines are the norm. In order to pull through and meet core outcomes, your management team needs to be trained in how to be empathetic to their team. They should be able to defuse negative situations and express support and rewards for accomplishments. If your management team is lacking in this area, don't hesitate to provide training for them.
There is a lot of talk about hype, getting investors, and marketing in tech. However, when it comes down to it your company's success is reliant on the quality of your product. Whether you offer an app, service, or physical product you must have a great value proposition.
When quality suffers, so do your monthly usage numbers on your app. That is why it is essential to have quality assurance systems in place in your startup. QA training can be an effective and easy way for your management team to understand how to keep an eye on quality so our finished product matches up with your promise to your target market. After all, that is how you build a strong reputation and continue to enjoy success instead of being a flash in the pan.
Your managers must be able to keep the ship going while always focusing on the top line revenue. They don't have to be sales people themselves, but they must keep everyone producing revenue for the company. When expenses exceed profits, businesses get in trouble. Train your management team to ask: is this going to benefit the company's financial picture in the long term?
If your tech managers don't have experience with the technologies you are using, this is a recipe for disaster. They don't need to be expert programmers, but they should have basic knowledge of the programming language or system architectures being deployed and why. Otherwise, it will be hard for them to manage teams and know when to pair certain developers with designers and marketing personnel. Consider an immersion in technology for all new managers who have not had experience in your core technology stack. Let them shadow developers for a few weeks or months so they can truly know what they are talking about when proposing new initiatives.
UX, or the user experience, is everything in tech. After all, the only thing keeping people using your app is the fact that it is easy to use and fun. Without these features, people easily get bored and frustrated today. Make sure your design choices delight your users so they come back without a second thought.
If you want to have a powerful business, your management team needs to be able to lead the company in the right way. Otherwise, you will miss opportunities to grow your brand. So make sure your management is improving, and especially in the areas above. That way you will be positioned to get everything you can out of the technology and resources available to you to rise to the top of your industry.