Like most people, you probably use a mobile banking application…
Because, if you’re like me you’re always on the run.
Mobile banking is a fast and convenient way to effectively manage your money – i.e. check your balance, transfer money, pay bills online, and more.
However, only about two-thirds of bank customers with a smartphone currently enjoy the benefits of mobile banking.
Why has the adoption rate not yet reached its highest potential? One of the reasons is a lack of trust from the consumers.
Especially seen in older generations, individuals do not fully trust technology. The thought of having all their banking information right on a mobile app – and at the palm of their hand – simply scares them, rather than intrigues them.
But, with fraud, IP infringement and malware so prevalent in our technology-driven world, how do you convince the remaining percentage of bank customers to take advantage of the ease of mobile banking?
I’ll tell you how…
Make it safer – overwhelm them with the amount of security that accompanies your mobile banking application.
Simply requiring the submission of a single password before granting access to your customer’s bank account is a defense system which can be beaten.
By adding a multi-factor authentication feature – such as generated one-time passwords or fingerprints – you add an additional layer of defense which cannot easily be deceived.
While you can’t force this security option on your consumers, you can highly suggest it. An NFC-embedded SIM card is a SIM card that allows consumers to securely download their credit card information into the Near Field Communication (NFC) SIM card.
This option is more of a means to protect their overall account information – by not carrying their actual card, and not swiping it,
they lessen the risks that their credit card information could be compromised, potentially giving access to their mobile bank application.
It is safe to assume someone using mobile banking on their smartphone has direct access to their email and/or text messages.
By sending a quick, real-time email or text alert to notify a customer of account activity, they could easily prevent fraud.
For example, some mobile bank applications allow you to be notified if more than a customer-specified amount of money is spent.
This type of notification could easily let someone know if their information has been compromised, as they would likely be aware of such a large amount of money being spent from their account.
There is specialized software on the market that will monitor and analyze the login location and activity and online account activity of consumers.
Thanks to this technology, your mobile banking app could flag abnormal behavior for further investigation.
Further investigation could be an email or text alert to the customer advising of suspicious activity, or a call from the bank further investigating the suspicious activity.
By using secure connections via technologies like HTTPS, customer account information can be better secured between the browser and the website they are connected to.
This technology will further protect customers against data theft and fraudulent logins.
Financial institutions often find themselves between a rock and a hard place – most customers want the convenience of mobile banking,
but with mobile banking comes an increased risk of fraud both for the bank and the customer.
Of course, the challenge is staying ahead of cyber criminals and continuously working to find ways to improve the security of mobile banking applications.
By incorporating new technologies and continuing to seek those that are upcoming, financial institutions can continue to improve the security of their mobile apps and ward off the unwanted visitors – such as hackers.
However, this is also a two-way street. In improving mobile bank application security, customers must also take their own precautions.
Financial institutions that offer mobile banking applications should continue to educate customers and encourage them regarding Internet security and things that could put them at an increased risk of fraudulent activity.
Originally posted one Peerbits blog