When we talk about PR, what comes to mind? Typically, you’re probably thinking about how a company conveys itself to the public. Social media, press releases, newspaper stories, interviews. All those things that can paint your company in a positive light with the public. Any way that you can build your brand…externally.
However, something that we don’t spend much time discussing, and something that many professionals and business owners fail to realize, is that PR efforts shouldn’t just be concentrated on the public. A successful business focuses their PR efforts internally as well.
Why? Well, employee by in is crucial. If your staff is well-connected with your brand, then how can you truly service customers? Your employees are your front line brand ambassadors. That being said, you need to make sure you spend some time developing the right kind of culture through internal PR efforts.
Here are five things to get you started.
1. Know What Employees Are Talking About.
Keeping your ear to the tracks, so to speak, is crucial when it comes to internal PR. By listening to your employees, you will learn about:
2. Make Sure Employees Aren’t the Last to Learn New Information.
Something big going down? About to put out a big release about a product or new direction the company is taking? Make sure your employees aren’t the last to know. Consider getting them together and letting them know first. Nothing stinks worse than finding out after the fact. You could also issue a release internally and externally simultaneously.
3. Learn What Works and What Doesn’t. And Keep Going.
Your internal PR efforts shouldn’t have an end. In other words, it’s an ongoing process you should be learning from. As you try things, learn from them. Did that work? Did it backfire? Take note and move on accordingly.
4. Use Your Staff in Your PR Content.
One way to integrate internal and external PR efforts is to get your staff involved. You can do this in a variety of ways:
Their enthusiasm will grow by being more involved in a public light—and that enthusiasm will transfer to the public, thus increasing the effectiveness of your external PR.
5. Use Social Networks Internally.
While social networks are great for marketing, they also offer many benefits internally. Social networks can bring employees closer together, and can break down the walls created by hierarchy and different departments. Choose a network and use it both formally and informally.
Have goals for internal PR? Discuss!