Customer is king has been a favorite phrase among businesses since time immemorial. They are essential to the success of your business, which is why it is important that you do all you can to make them loyal. Loyal customers all the people that would still do business with you even if it means that they would have to wait for when you have the product they want. They would also go out of their way to refer your business to friends, family members and even strangers.

What better way to ensure your business’ growth and stability than by earning their loyalty? The following tips will help you get started:

1. Know your customer: This may seem obvious enough, but knowing your customers involves more than just knowing their names. You have to know their details and remember their preferences. Customers feel special when anytime they do business with you; you just seem to know exactly what they want once they walk in the door. Or course, remembering the details of hundreds of customers is not easy; thankfully, there are several CRM applications such as the one by Nextcom that can do that for you.

2. Reward loyalty: Customers want to see that you appreciate their patronage. One of the best ways to show this appreciation is by setting up a customer reward program. It doesn’t have to cost an arm and a leg. Even if yours is a small business, something as simple as a discount voucher or a gift card that qualifies them for a free cup at Starbucks will do.

3. Offer the best: The quickest way to lose customers is to lower the quality of your products and services. You may think that if you do this slowly customers will not know; unfortunately, customers are very quick to detect if there is even the slightest change in the quality or volume of the products you give them. Offering only the best and maintaining your original high standards is another way to keep your customers coming in.

4. Encourage feedback: No matter how great your products and services are, there is always something you can do better and your customers are one of the people to tell you this. Additionally, if there is anywhere you need to improve on; they will see this and let you know. But if you don’t engage with your customers, you may not have access to this vital information. This is why it is important that you encourage customer feedback. Not just in-shop, but also online and on your social media profiles.

5. Tell your story: To build customer loyalty, you need to grow your business from being just transactional where all you expect is the money that comes in from customers, to relational, where your customers know your business and the personality behind it. One way to do this is to tell your story; this can be done on your website, your social media page and even on your display signs and product packages. It is easier for people to do business with brands they can make a connection with, and it is your story that will create that connection.

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