Blogging can sound like an overwhelming process for many of us. However, it doesn’t have to be. With more and more people reading blogs, it might be a good idea to set one up for your company. When surfing the web you probably run into all sorts of blogs ranging from mainstream to obscure.

Connecting with Customers/Readers
Blogging is a great way to get customer’s feedback (whether it’s good or bad) and allows you to have a better understanding on what your customers like and don’t like about your company/products you sell. When dealing with negative reviews from customers, address the problem instead of ignoring it or deleting the post. It shows you care about what your customers say and builds trust between you and your readers/customers. You can also see the feedback/comments your readers leave on your blog to see what posts really caught their attention.

What Blogging Platform Should You Choose?
When it comes to platforms there really isn’t a universal one people say you should use. It’s more your preference on whether you want to pay a monthly fee to maybe have extra features that free platforms don’t, or it could be having a free platform may suit you just fine. It’s your choice, so pick the one you feel will be a good fit for you and your company.

Things to Consider
A couple of questions you should ask yourself are: “Do you have the time and are you able to commit to writing a blog?” or “Should you hire an outside company to help run your blog?”

If you choose the latter, make sure you or one of your employees gets training from them, especially if you hired that company for only a short time. If you let someone write your company’s blog, please make sure they are passionate about it, your company, and that they can write.

Another thing to keep in mind is to make sure you know who your target audience is. Appealing to a broad audience isn’t exactly the best move for a company because it might not bring in the type of readers/customers you are looking for. A bigger audience doesn’t necessarily mean bigger sales/revenue.

Quick Tips
So if you’re a novice at blogging and would like a way to help promote your business, (and in cause you need a quick recap) then here are a few tips that can help your blog stand out from the rest:

  • Make sure you are committed to posting on your blog regularly (search engines like Google really like showing blogs that are up-to-date).
  • Don’t have too much clutter on your blog. Keep it clean, organized and easy for readers to find what they’re looking for. Having too much can confuse and turn-off potential customers.
  • Don’t talk/write just about your business. Discuss things that are relatable to it. For example, on a hotel blog, you could write about family reunions, or quiet working space for traveling business people.
  • Hire a blogger that is passionate and can write!
  • Know your target audience.
  • Lastly, be patient. Traffic to your blog will take time and more than likely it will take a while to get your business out there.

Bottom line - Your blog will be found if you create content that is relevant for your business and valuable for your readers.d: Better Business Blogging

This 24-page ebook features tips and tricks from some of the world's top bloggers!

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