Humans shop. This is not likely to change any time soon. Over the years, the way we shop has changed. From physically visiting stores for the smallest of items, we now switch between websites and mobile apps for any and every item.
There are plenty of advantages to shopping online and people are very well aware of them. You can get a decent return policy, refunds are easier, hassle-free delivery, etc. On top of that, it is even easier to compare products from different websites and buy from the one that offers the best deals. Therefore, store owners have started giving more importance to developing and maintaining their websites than they used to.
However, building an online store is no mean feat. Because once you built it, you have to update and maintain it regularly. The best option is to go with a mobile application because that’s where the audience is coming from now. M-commerce is the new way to go.
There are platforms and extensions for building mobile applications easily. These help people without technical knowledge to build such apps. The platforms on which you can build these applications are Odoo, Magento 2, Shopify, and many more. Amongst all, Magento 2 is more popular among eCommerce store owners.
And to turn such an e-store into a mobile app, you can just buy a Magento app builder. You can also hire companies with Magento certified developers who provide such services. These companies can help you with publishing your application on Google Play Store or the App Store.
Let’s talk about the benefits of having an app builder for building a mobile application:
You can select a theme color according to your website and focus on building an identity of your store. This helps in creating your brand in ever-evolving competition.
Going digital will mean that you have customers in different locations and this creates the need to have multi-language support for your application. Your mobile app for Magento 2 should provide a feature that lets your customers easily translate the information in the language they want.
You can enable push notifications for your application to let your customers know about offers, discounts, stock clearance sales, festive season sales, etc. This will keep your customers engaged and help you make the most of your mobile application.
Provide your customers the ease of managing their wish lists, tracking their orders, updating their profile right from the app. Based on their order history, you can upsell or cross-sell your products that directly increase your average order value.
It is essential to provide details of your product in the simplest way to educate your customers with all the necessary details. Like product name, color, sizes, etc. This helps customers in making the right decision quickly. They can also navigate through different product listings, make their wishlists, etc. which adds up in their experience with you.
Customers can easily manage their orders, know the details of ordered products, tracking their status, scheduled delivery, history of ordered products, and can easily return or cancel their order right from the app.
You can provide various types of online payment options to your customers like net banking, PayPal, Credit or debit card, etc.
It is important to turn your online store into a mobile application to acquire new customers. You can choose to do it the traditional way or you can choose the smart way of investing in the Magento 2 mobile app builder extension. Stand ahead in the competition with the right mobile app and it will help you grow your business and customer satisfaction.
Summary: This article explains the importance of having a mobile application of your store and expanding your business and satisfying the growing needs of customers using it.