There has been a drastic change in trade and shopping from offline to online. Think of any brand, you name it, it’s there online. E-commerce has made shopping easier than ever, with a multitude of brands and shopping chains made accessible to all parts of the world, thanks to the internet. A virtual store eliminates a large number of limitations of a physical store. E-commerce reaches out to a larger number of consumers, and also allows a larger range of products to be sold online.
The success of an online shopping website is largely affected by the design of the website. Not only does it make your page more attractive, but it also plays a key role in bringing in new customers and enhancing the sales on the website. The design should be such that it promotes the brand, but at the same time not too exaggerated. Here are 7 tips to design your website better-
You’d have a lot to tell. You maybe be very creative but don’t try to showcase all your skills on one page. Plan the layout of the website, and filter and distribute the information around the page. At the e-commerce website design development stage, put in some extra thought, gather ideas and narrow it down to the best few. Try and bring the focus of your customer on the latest releases or offers or any such highlights, in a professional and simple manner. The customer should be able to get a quick idea of your motto or design style in a glance. As it is always said, “The First impression is the definitely best impression”, and that holds very much true for e-commerce websites.
Attractive color play around a page can catch the attention of any customer, no doubt about that! Learn to use colors to your advantage. Different colors have different effects on the brain, which you must be well aware of. So, pick colors that can easily excite a new customer. Try and use colors from your logo, which creates a sort of harmony in the page. This can also be classified under branding.
Colors can also speak great about your style or your trend for the website. A color palette with shades and tones of black can look more sophisticated, whereas colors like pink, blue, purple can cool cheerful.
Visit well accomplished (or famous) e-commerce websites. Check out how they’ve gone about their design. You would be able to clearly notice a consistency. Consistency is the main trick to make your website feel more professional. As said earlier, plan a layout for the website and follow the layout for all pages. Use good quality images and never forget to check and re-check for any kinds of grammatical or spelling errors.
Though frustrating, editing has to be taken really seriously. A silly error could make the customer conclude that the people behind the website are fake. That’s the truth!
People are going to go online and shop on their desktop, laptop, mobile phone, Tablet or what not. Your website should adapt to all. We often notice that some websites require us to zoom in and adjust when accessed on a mobile phone. This is definitely tiring when you are navigating through a long page. You could probably lose a valuable customer, just because she wasn’t able to open the site on her phone. So, keep this point in mind.
Categorize everything. It’s just like arranging a large stack of papers into different files, sorting the files into folders, then arranging the folders into different cabinets. Organizing the products on the website allows the customers to find what they are looking for, much easier. A customer wouldn’t want to look through the latest collection of trousers, while they are searching for a good pair of socks.
Organizing will go a long way. You will also be able to manage your website much better when it is organized well. A customer can find his way through faster when it is organized well. So, organize!
At checkout, a customer is entrusting you with his credit card number, and probably his house address as well! A professional and simple checkout will make the customer confidence that their sensitive information is in safe hands. Do not clutter the checkout page with too many instructions or information. This can be intimidating. Just say what is necessary, and obviously, keep it simple. Take them through the process step- by- step, and finish the process with an assuring confirmation message.
If there is an option of home delivery, allow the customer to provide all necessary information and the chances of the delivery having to call him up to find out the exact location is eliminated.
You may not like others correcting you, our telling you that you are wrong, but deal with it! Customer feedback IS valuable. This helps you fix errors in your design or functioning of the website and make changes for the better. Criticism from customers is to be taken as constructive. This manner, you can make your site more adaptive, customer friendly and attractive.
Concluding, the design of your website speaks for your brand. Put in extra effort at the initial stage, add- in and update frequently and make necessary corrections whenever needed. Your website will become a bit hit, in no time.