7 Web Design Hacks to Help Your Small Business Stay Competitive

If you are confident with your product, your brand, and your plan, the next step is to build a website.

These days, businesses need to use websites to reach more customers. A website is crucial to your success since 97 percent of consumers search for products online before making a purchase.

1. Be straightforward

Visitors want to know what you have to offer. Sometimes, website owners forget what their message is because of all the happy talk and anecdotes.

While visitors appreciate all those, they also want to know what you do.

2. Say it loud and clear

Why should visitors do business with you? It takes a few seconds to capture the attention of a potential client. If you can’t get your message across within this limited time, you will lose out to your competition.

3. Have a tempting call to action

There’s a reason many people press the red button even if they know it spells disaster. You have to apply the same principle to creating a call to action.

Make sure the CTA stands out - a different color from the rest of the page is ideal. The same principle applies to all types of actions.

To make CTAs even more effective, Magicdust suggests that you include buttons next to key sales messages to nudge them in the correct direction.

4. Make your business reachable

Visitors want to do business with a website that promises to get back to them if they encounter any issue.

This sense of security will encourage customers to do business with you. Do this by making your contact information prominent or providing platforms where customers can get in touch with you.

Consider these 3 ways the future of eCommerce for small business is changing.

5. Provide testimonials from customers (social media validation is even better)

Reviews matter when you do business online. Potential buyers want to know what past customers have to say about you.

While it’s great to have social media reviews, be sure to add those testimonials to your web page too. Don’t just put words, make sure there’s a face to the name. To make testimonials more effective, add videos.

6. Be the brand customers can trust

Put yourself in your customer’s shoes. What will make you trust a website?

Of course, a website with clear contact information is more reliable.

Another way to court the favor of your customers is to minimize the information you ask from them. These days, people are wary of providing personal details. Keep that in mind, and apply the less-is-more principle in your website.

As you build a relationship with a customer, you can eventually ask for more information.

7. Create a website for customers

You need a website for your business, but it’s mainly for customers. While creating the website, find ways to make the website more useful and valuable to visitors.

By catering to the needs of your customers, you will also be doing your business a favor.

After considering all these factors, you are ready to take on the world of online business. Of course, you should never be complacent. Always find ways to improve the services you provide customers and adjust your website to keep up with the latest trends.

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