It so easy for even a non-coder to set up a WordPress site, but they need to optimize it for SEO is not that easy. WordPress is now a highly admired content management system, which also has a decent baseline SEO element out of the box. However, there is still the scope of improving these decent baseline elements to advanced SEO strategies, which is essential for the business website administrator.
SEO is no more limited to maximum possible link building or blatant stuffing of keywords. It had undergone a thorough evolution over the last few years and kept on evolving ever since. Here in this article, we are trying to discuss some of the most effective ways for WordPress SEO.
The primary step to ensure top SEO performance is to avail a faster and reliable hosting service. If your site is loading slowly, then you need to check it with the host and ask them for a reason. Each second delay in loading of a web page can adversely affect your SEO performance. While choosing a new hosting provider, you need to avoid any such mistakes. Never choose a web host based on the shabby recommendations of the 'top 10 services' blogs. They may be doing it for those who pay them.
While you build a new WordPress blog, you may enable the feature of 'discourage the search engines from indexing the site' until you complete the work and publish it ultimately. If this option is enabled, then the search engines may be crawling through your unfinished web pages, which will adversely affect your ranking.
WordPress may also include the rel= "nofollow" and rel= "no index" tags to the blog pages so that they don't' get indexed by the search engines until you wish to do so. This feature is much useful as the bloggers may delete the default WordPress posts, which may otherwise result in 404 errors.
Plugins are abundantly available for WordPress, and installing the plugin for .xml sitemap is crucial for the WordPress blogs. It will create a sitemap for the entire site by providing links to all pages for the search engines to index. Being in .xml format, the indexing is done easily for your content, which is one of the easiest ways to boost SEO. One of the best platforms to create a sitemap automatically is Google XML Sitemaps.
WordPress also uses the ‘?p=[id]‘ Permalinks by default of the user's posts. However, this is not much search engine friendly on its own, so you may be losing the opportunity to put any important keywords in the permalinks without switching to another text-based permalink. This is the structure you have to follow for search engine optimization of your WordPress page. The preferable format, as suggested by New York SEO experts, is 'domain.com/year/month/name-of-the-post,' or you can choose any alternatives of this structure.
You can install a reliable SEO plugin for WordPress, which is an ideal move as it may take care of many major aspects of SEO automatically as you create and update blogs. Once after installing such plugins, you should also enable the tag rel= "canonical" for the pages created. This will help search engine crawlers to determine the actual source URL of giving the content. Through this, you can eliminate the possibility of any duplicate content on your WordPress site.
You can use any WP plugins like All in One SEO Pack for this, which offers a wide range of features for
If your web page already has a specific category and then you create a post with the same name, then there could be confusion with duplicate titles. An ideal solution may be to put the no-index tag as “<metaname=’robots’ content=’noindex’ />” to mark it as a less important page. To do it properly, you can try the All in One SEO Pack about which we already discussed above.
The rel= "nofollow" hyperlink attribute on your WordPress page means your page tells the search engine crawlers not to follow the specific link, which doesn't guarantee the link page reliability. In addition to it, you can also add rel= "nofollow" to ensure that it doesn't attribute to any PageRank points from the page on which the link is posted. Google now asks the webmasters to set nofollow for all unrelated links. This may include any paid ads on the websites having links to another site. You may also add nofollow links for either content unrelated to the overall content of the website or not useful for search engines.
You need to consider caching plugin as a mandatory need for WordPress sites. There are two objectives for Caching plugins as:
WordPress caching plugins can cache the dynamic and static content to reduce the loading time for repeated openings considerably. A wonderful caching plugins to try is W3 Total Cache. The features of this plugin include browser caching, page caching, database caching, object caching, and also minification. You may alternatively try WP Super Cache also, which can generate static .html pages for faster loading. The objective for reduced page load time is to improve the overall user experience, which also acts as a primary ranking element too.
Along with the above, you may also try to block spam comments, prepare the proper internal linking structure to your old WordPress posts, disable the author archives on the blogs with a single author, and optimize the website images too for the better SEO performance of your WordPress blogs/sites.