An Event Promotion Checklist for the Lazy Entrepreneur

Every event, even the smallest ones, take a lot of time and effort to organise and promote, and not every business has the resources, the time or the will to plan and execute the event properly. Fortunately, there are many ideas on how to promote your event without investing a lot of time or funds into it.

If you are struggling with the resources, don’t have enough time to promote your event, or you’re simply not willing to get involved with it so much, then we’ve got a few simple tactics for you. Keep reading to discover a useful event promotion checklist for the lazy entrepreneur.

Send Emails

What’s the best way to start promoting your event? By creating an engaging tailored email and sending it out to all your contacts. It can literally be done in a few minutes, all you need to do is make sure you inserted the correct time and place, and explain why they should attend your event.

Social Media Marketing

Even if your business is a small startup, you can afford social media marketing, so if you are struggling with resources for promoting your company’s next event, this is a great low-budget marketing strategy that can help you reach people. It helps if you already have profiles for your business on all the major social networks so you don’t need to invest a lot of time.


You have to promote an event quickly and cost-effectively but have no idea how? Eventbrite suggests writing and publishing an article on LinkedIn. This large business networking platform is now available to everyone who wants to express their voice and share a few words with others, so what better way to promote your event than by using this cost-effective way?

Paid Ads

Creating a successful event campaign takes time. So what can you do if you can’t afford to be involved in the event’s promotion too much? Consider paid ads! They will do the job for you. Many social media networks offer advertisement services, so it’s up to you to choose which one(s) you want to promote your event.

Contact Your Sponsors

Here’s another low-cost tactic to promote the next event! Contact your business partners if you have any, and ask them to help you promote your event while giving them something in return, of course. For example, you can contact other companies from your industry or offer to feature their logo while they spread the word about your upcoming event.

Create a Newsletter

There is another cost-effective way to reach people who are interested in what you do anyway. You can inform people about your event via your weekly or monthly newsletter. Make sure that you state the essential information followed by an appealing photo, and include the link to the event page.

Hire an Event Planner

If you are multitasking and need to focus all your time and effort elsewhere, a simple solution would be to hire an event planner. Find a professional who will not only help plan the entire thing with minimal supervision, but will also assist in promoting the event as well. After you give them the initial information regarding what you want, you won't need to spend much more time worrying about the little details. Your event planner will only consult you regarding key decisions.

Event planning and promoting is probably just one of your tasks, so it is completely understandable that you can’t make it your only priority. But with these simple and yet cost-effective tactics, every entrepreneur can successfully promote the next event. 

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