Android is world’s top-selling mobile operating system today. The versatility, ease of use& flexibility has made it more favorite. With more than 80% of market share globally, Android has maintained its dominant position in the market. This increased market share led to the popularity of Android smartphones, resulting in surged demand of mobile applications built on Android platforms. Due to this exorbitant demand, businesses across the globe have started targeting their audiences with interactive Android mobile applications The market for Android mobile apps is flourishing day by day & has seen a massive growth since the launch of platform in 2008. If your business does not have a mobile app, then it’s high time to get it developed.
As per the statistics, Google Play Store (formerly Android market) is the largest app store with number of apps drastically jumping from 2.6 million in 2016 to whopping 2.8 million in March 2017. There are more than 1 billion Google Play users with 224.8 billion app downloads in 2016 & this number is going to manifold in 2017 with nearly 270 billion expected app downloads, with a revenue of $77 billion. These exhaustive figures indicate the promising potential of having an Android app.
Not convinced? Here are the other potential ways your business will reap the benefits of developing an Android app:
Enhanced Customer Engagement:
The best thing about the Android platform is that it gives the brands the potential to engage with their customers in the most different way & that too in real-time. When your customers notice that their points or concerns are being followed up in real time, they are surely going to be impressed & will most likely resort to repeat business in future. If this is done right, then surely those customers are going to turn this engagement into revenues.
Through app, it becomes easy for customers to get in touch with the company. Since you are constantly communicating with your customers, you are becoming a stronger brand day by day. The more your target audience trusts you, the more likely they will use your products & services. With an app, you’ll demonstrate to your users why they should trust you by showing what your brand stands for.
Through app, you can easily inform your customers about your newly launched products & promotional offers. Every time for your new product or service launch, you can send the push notification to your users which in turn will keep them updated about your offerings. The more users are in touch with your app, the more likely your profits will grow.
It doesn’t ends here as Android powers more than 70% of smartphones market across the globe. So these points are strong enough to give you an outlook of how Android apps will transform your business to the next level. So now you must be looking for an Android development company who can guide you in transforming your idea into a reality. Don’t worry & find top rated Android app development agency offering services at affordable prices.