Not a lot of businesses pick up the phone nowadays, according to an article published by The Atlantic last May 2018. However, many businesses beg to differ as some of their potential customers prefer calling them over dropping an email or sending a message thru live chat. Despite that, a good number of these businesses have no way of taking note of every inbound call that they receive, which is tantamount to setting themselves up for failure. You obviously wouldn’t want your business to be a failure as well. If you don’t have call tracking yet, now is a good time to have it installed by a trusted provider, such as Fone Dynamics, to help your business succeed.
Here are some of the ways call tracking can help your business:
1. Call tracking compels you to spend your advertising budget wisely.
Your business may have rolled out a few ads for your newest product or service in both traditional and online media, but with a limited advertising budget, you can’t keep on running the same few ads every day.
By having call tracking installed, each of your ads would be assigned a different tracking phone number, making it easier for you to identify high-performing ones that deserve a higher budget and low-performing ones that may need to be scrapped.
2. Call tracking gives you a clear picture of who your potential customers are.
Businesses that treat their clientele as more than just customers are often the successful ones that run successfully for a long time. However, when you aren’t taking note of every inbound call that your business receives, your potential customers might perceive you as uncaring and not really interested in listening to what they have to say about your products or services.
With call tracking, you can more easily list down some common traits that your callers have. Using this information, you can then figure out if the product or service that you’re offering is suited to their needs or if you need to tweak it a bit until they consider buying it from you.
3. Call tracking lets you review comments, suggestions, and even criticism from your callers.
A potential customer may have held on purchasing a product or service that your business is offering, but they also left a few suggestions as to how you can make it better. However, your sales team may not always catch some of these suggestions the first time around no matter how good a listener they are, especially if the person on the other end of the line talks too fast or has a speech problem. With call tracking, you can record that call, play it back, and write down the suggestions that your potential customer shared over the phone. You can then review which among these suggestions can contribute to the success of your business.
Even with advancements in addressing business inquiries and concerns, such as email and live chat, nothing’s more comforting than the sound of a human voice on the other end of a phone call. Thus, your business should continue receiving phone calls aside from email and live chat messages. You wouldn’t want to just answer calls from customers and then move on to the next one, though. You’ll never know when a potential customer who inquired about your product or service on their first call would buy it on their second one. You should, therefore, have call tracking installed, which can help your business succeed as discussed above. Remember: phone calls are still the way to go if you want your business to grow.