75% of small and medium sized businesses say digital marketing is effective, yet 70% are spending less than $500 on marketing per month. But the trend is changing, and nearly 40% of small to medium business (SMBs) plan to increase their spend on digital marketing with the uprising response and success of current campaigns and confidence in the return, according to Search Engine Land.
Small business or startup? Managing the marketing department is easy to overlook, and decisions on what to manage in-house or through a digital marketing agency can be a great challenge to determine. Of course we’d love to help you solve all of your digital and tangible marketing woes – but first and foremost, we at Aumcore want to see you succeed.
So whether you manage your marketing through our team of experts, take it in-house or through another agency, here are some guidelines, tips and strategies that can tip the balance in your favor for a successful digital marketing strategy.
Digital marketing is a broad category of services used to describe any campaign in a variety of mediums that are published or broadcasted through digital platforms such as the internet, television, social media and more. (Think anything and everything that’s not primarily for printing purposes).
Depending on your business industry and target goals, there are some pros and cons to handling various projects in-house or through an agency.
If you do choose to manage some or all of your marketing through an agency, choose one who is a proven success in the business to ensure your dollars are well spent and aligned for the highest return.
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