Crafting a Website Design That Drives Conversion

The end goal of any business is to drive sales. Be it through phone calls, email requests or other references. Websites are the best marketing tool for any company. And hence, they should be enticing enough to drive conversions. As a business owner, responsive website development is your first priority. But just a responsive website is not enough. Your website design should be conversion oriented as well. Let’s take a look at some important elements of a conversion focussed website design that can help you turn the visitors into paying customers.

Merging the best CRO and SEO strategies

When any digital marketing strategy is executed, Search Engine Optimization becomes a crucial part of it. This is because a good SEO technique helps a website to get better ranking on Google and enhances its visibility. However, SEO activities are not enough to turn visitors into clients. There needs to be a perfect amalgamation of CRO (conversion rate optimization) and SEO strategies that can drive the conversion. If you do not concentrate on converting the visitors, the bounce rates are sure to go up. Strike a perfect balance between CRO and SEO and see how it makes all the difference. Get good quality content written with the right keywords. It will make a huge difference as they will guide the search engine visitors to your website. Do not include complicated graphics and flashy pictures so that the search engine spiders can crawl to your website easily.

Responsive web design

‘Responsive web design’ is the most important three word mantra for the entrepreneurs if they want to succeed with their business. Flexible websites that run on all the devices are need of the hour. If visitors find it difficult to read some of the website pages from their mobiles, they will definitely not choose to visit it often. Consumers of today use gadgets to download apps, shop online, reading reviews etc. A responsive website design will make sure that your website can be accessed from any screen. Do not give less importance to this aspect and you will definitely drive better sales.

Consider the quality of content

Even though content doesn’t drive immediate conversion, it is what represents your brand and familiarizes visitors with your business. Newsletters, blogs, ebooks, video clips etc are some of the best content tools to promote your services. Create good quality content and keep posting at regular intervals. You will definitely see the difference.

Split testing

All the marketing strategies are futile if they are not put through the testing procedure. You must check whether the strategies are good enough or will fail eventually. Conduct Split Testing so that you can know your position. Also known as A/B testing, split testing enables you to make a comparison amongst two versions of your website - a single page and separate site components.

User experience is everything

An interactive and user-friendly website that makes your visitors go “Wow” is all that you need to drive conversions. To offer an exceptional user experience, you must consider certain aspects like the identity of the user, what navigated him to your website, user’s interests, their expectations etc. By understanding their psychology, preferences and interests, you will be able to render what they want.

If you conduct research about website design tactics that work, you will be able to find plenty of them. But you have other priorities as a business owner and design is not the only aspect you need to focus on. All you need to do is to implement at least some of the changes mentioned above and you will observe increasing number of qualified prospects. So what are you waiting for? It’s time to create a website that drives conversion now!

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Comment by Andrew Grant on March 22, 2017 at 6:14am

Thanks for these pretty useful tips! I've been currently working on my website using one of these wordpress ecommerce themes . I'm eager to build a site that will stand out from the crowd and your tips will definitely help me with this.


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