Create for the Future: Plan to Re-Purpose Content from the Beginning

We've all heard the phrase "Work smarter, not harder."  As entrepreneurs, we are sometimes even more sensitive to how valuable our time is which means we need to be careful not to spread ourselves too thin or to over-commit.  One thing you can do to help yourself is to think about how your efforts can be repurposed for other projects.  Here are just a few ideas that may help you save time in the future:

1. When you are writing (e.g. blogs), try writing first as an article which would be a longer length. Write the article with the plan that you will publish the article online and then break it up into smaller pieces for blog posts.

2. If you are hosting a free call, use your copy to create an e-book or training class that you can offer either free to your community or for sale later.  As you're creating, you may even think about a workbook (giving your listeners targeted actions they can take) that you can offer as a supplement later.

3. If you have a radio show, be sure to get a recording of your show so you can use it to share with your community.  Also, you might consider transcribing the program to see if you can easily convert the material into an article, course, or even several blog posts.

The point is that once you set your mind to the idea of re-purposing content, you will make yourself more efficient.  Each member of your community will digest your material better in different ways so giving them multiple options (blogs, audios, radio shows, classes, etc.) will add tons of value for them.

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Comment by Kate Rose on January 4, 2012 at 11:23am

I liked your blog post. I would actually include the idea of "re-purposing" content in the title (for example, "3 Great Ways to Rep-purpose Content.".  

I liked how you made a list in your blog post. It makes it easier to read.  

Thanks for the suggestions!

Comment by Holly Kile on January 4, 2012 at 3:19pm

Glad you enjoyed the content, Kate!  I so appreciate your suggestion on the title and went ahead and made a slight adjustment based on your feedback.  :)

Comment by Kate Rose on January 4, 2012 at 3:23pm

Thanks for commenting back. Keep writing! I'd love to see what's next!


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