The customer himself has the power to help you build up your marketing mix in a way to benefit your business results and uplift the Customer Lifetime Value.
Marketers just need to learn how to “listen” and “respond” in the right time with the right message.
✓ Business does not meet the customer expectations for best service.
✓ There is a huge competition in the online retail.
✓ Customers are more demanding than ever.
✓ Marketers are in “digital denial”.
✓ Both online retail and marketers are challenged to deliver the best customer journey and reach their business goals.
She is presenting some fantastic tips on how to grow your retention, CLV and ultimately - grow your business too.