Fix 404 Error- What, Why & How to Handle on WordPress Site?

It is quite common that we come across 404 Errors on digital sites. If you are a business owner and are looking to fix error 404 on your WordPress site, this article is worth your reading.

Many visitors who are not technically sound tend to assume that 404 errors are linked to the broken or closed website. However, this is not at all actual scenario. Let’s have a brief introduction of the concept behind 404 Error below:-

What is a 404 Error?

Error 404 Not Found for any requested webpage actually means that your visitor was able to make the connection with the host, but host wasn’t able to find the requested URL’s resource.

Why is it caused?

Some common reasons behind 404 Errors are as follows:-

- Issues with Permalinks,

- Any change in a content slug of your WordPress post with no redirection,

- User might have entered wrong URL in browser.

Many website owners prefer to design and develop a custom page to address the 404 Error, rather displaying any common message to users. In some WordPress themes, you will find custom 404 pages by default.

With custom WordPress development services, you can easily entertain and engage your customers even with the 404 Error Page. 

Well, it is about making the users feel calm. Still, you need to address this issue as it can impact your UX as well as SEO in many cases.

How can you fix 404 Error Page in WordPress?

Here, I have tried to come up with some powerful methods for how to manage 404 Error Page message. Let’s have a look at those below:-

  • Permalinks Updation

When you are trying to access content and receiving a sitewide 404 Error Page, the most likely it is an error with your website’s permalinks.

Permalinks are the permanent URLs of your WordPress blog posts that aim to stay unaltered for several years.

To address permalink related issues, you can simply update your Site’s Permalinks through WordPress dashboard. Simply,

Visit Settings→ Permalinks & Save Changes

And, the job is done.

  • 301 Redirects Set Up

Sometimes we remove some content manually and forget to change the URL slug for the same. In this case, whenever users will try to access this piece of content they will see a 404 page instead of the old resource they are looking for.

Here, the best practice to follow is to automate the process of redirection when the user tries to reach a specific web page. That way, users will not be shown with 404 Error Page and will be directly taken to the shifted content.

With default settings of WordPress, you can attempt to redirect the altered/shifted content. Still, many times it fails to serve your desired results. To achieve 100% of guaranteed results, you can set up 301 redirects for your website content.

It is also useful from SEO aspects. Being a responsible business professional, it is definitely your responsibility to communicate and redirect your visitors with the right web page; whenever they come looking for you. And, 301 redirection makes it possible for you.

The core benefits of performing 301 redirections for your current website includes:- Zero backlinks loss and maintains Google ranking.


At last, I hope that you find this article to fix 404 Errors in WordPress useful to solve your problems. Apart from the above-mentioned solutions, you can also share your personal experiences with me. I would be happy to communicate with you further.

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