It is not just people who turn us off. Apparently, even mobile apps can do so. Think about the last time you uninstalled an app. What made you drag and drop it into the trash icon? Perhaps, it asked you to rate it repeatedly. Or, it sent too many notifications, was too buggy and had a prolonged signing up process. Well, several apps become a real pain due to the bad design interface and poor experience they provide. And what follows, of course, is a failed business.
If you want to attract more users through your app and retain them, it is very important to understand the nuances of mobile application UI UX design.
Through today’s blog, we will share some important tips which will ensure that you have a mobile app design that truly rocks.
Mull Over the Prototype
When you approach a company for creative mobile app design services, the first thing they should ideally do is mull over the application prototype. Make sure that they do not instantly jump into their photoshop software and start messing around with different layouts. If they go by the professional approach, they will mull over the prototype, ask your opinion, and help you in coming up with a systematic navigational structure. Remember…Your prototype does not have to be created in a fancy way. You can also start with creating it on a piece of paper.
Do What the Operating Systems Say
“When in Rome, do as the Romans do.” You need to follow a similar approach when you are designing for iOS, Android or Windows Operating systems. This is because each of these systems have their own set of guidelines and aesthetics. For example, Android mobile phones make use of back button for navigating back to previous screens. iPhones do not provides this button. Which means, the developer has to create an interface that enables users to go back to the previous screens. There are many more differences; but for now, you can follow the guidelines from here.
Less is more. And it has always been that way. An app which has a clean design and clear typography is sure to win amongst its users. When you approach a company that provides custom mobile app development services, you must ask them not to add unnecessary elements. Jared M Spool – who is an expert on software usability and design often says, “Great designs should be experienced. Not seen.” So, follow a minimalistic approach and whenever you feel like adding an element, ask yourself if your users would really need it. However, make sure that you do not keep it too simple and use dull colors as it might make your app uninteresting.
Consider Your Audience
The problem with most of the business owners is that they do not spend enough time in observing their customers. If they did, they would never come up with a bad design. You need to into the shoes of your customers and mull over questions like “What will my application be used for?” “In what circumstances will my app be used?” etc. At times, the customers might use your app for prolonged hours and at times, they might need it only during certain circumstances. If you consider these aspects, you will definitely love what you create.
Make Apt Usage of White Space
Whitespace, also known as negative space is that part of the screen which is often left blank. Some of the examples of white space are:
Space left between two columns
Line spacing with text content
Space surrounding images and graphics
Paddings, gutters, and margins
If you know how to make the most out of the space in a creative manner, it is okay to do so. But if not, it is better to just let it be. This is because if you add extra elements, it might compromise with the functionality of your app.
Consider the One-Thumb Rule
Swipe down, Swipe across to skip and swipe up to load more. You can do all this and more using a thumb of one hand. A research study conducted by Steven Hoober – president of 4ourth Mobile and an experienced mobile application UI UX design professional proved that people conduct 75% interactions on their mobiles using a thumb. And when the mobile is in landscape mode, 72% interactions depend on one thumb. So, whenever you get your app designed, you need to give enough importance of thumb gestures.
If you are a business owner and do not have in-house web designers working for you, you might need to get in touch with a company that provides custom mobile app development services. Make sure you zero on the right one!